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Facebook Marketing: 5 Unique Ways to Drive More Traffic to Your Facebook Page
| Guest post by: Donna Gunter |
Article Overview: Recently I've been paying attention to what attracts me to Facebook fan pages. Any strategy to which I pay attention has to have a very high WIIFM (What's In It For Me) factor. Here are 5 unique ways I've seen others use to drive traffic to their Facebook pages:
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Free Download - Content Marketing: 7 Sources for Great Content Ideas By Donna Gunter |
Facebook Marketing: 5 Unique Ways to Drive More Traffic to Your Facebook Page
Now that everyone who owns a business seems to be building Facebook Pages (also known as Fan Pages, Like Pages, and Business Pages), the next inevitable dilemma that we face is what to do with those pages once they're created and how to drive traffic there. I've seen companies popping up all over with offers of "1000 new Facebook Fans for $xx." I'm not sure that type of strategy is reliable or even works.
What I've often seen business owners do, and what they're encouraged to do, are three things: 1. Ask questions to promote discussion; 2. Hold contests; and 3. Offer regular discounts or coupons. None of those gets my attention as someone who is a "fan" of many Facebook pages, although sometimes I do check out the discounts or coupons.
However, recently I've been paying attention to what attracts me to fan pages. I am juggling many balls during the day, so any strategy to which I pay attention has to have a very high WIIFM (What's In It For Me) factor to lure me away from the million other things I have to do.
Here are 5 unique ways I've seen others use to drive traffic to their Facebook pages:
1. Promotion Day: Consultant Biana Babinsky runs a monthly promotion day where she invites her list and followers to post info about their business and their Facebook page on her business page's wall. It's a great strategy -- business owners love the opportunity to talk about themselves, and they get a little free promotion in the process.
2. Brag About Your Blog. Blogging expert Denise Wakeman invites her followers to brag about their blogs once a month on her business page. She is getting amazing results with this strategy, recently reporting over 300 shares when she wrote a follow up post about this strategy. She encourages business owners to come up with a clever hook that is all about them.
3. Speed Coaching. Internet marketing expert Ryan Lee recently let his followers know that he was on a plane to an event and would do speed coaching for them from his Facebook page. A number of people (me included) took him up on his offer, and we got our questions answered while he enjoyed his flight.
4. Virtual event checkins: I was on a teleclass recently with Online Business Coach George Kao, and he encouraged us to introduce ourselves and our businesses and interact with each other on his host's (James Roche) Facebook page. It was a pretty cool experience, as I connected with some new folks and, in one case, with a current newsletter subscriber.
5. Host a Q&A day: I've watched Social Media Examiner do this every Friday, when they invite an expert on social marketing to be their guest and answer fan questions on their Facebook page.
Don't take the usual, boring route to engage your Facebook page fans. Take some time to think about what would really engage them, and implement that on a regular basis. Watch your fanbase grow, as well as your expertise and credibility.
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About the Author: Donna Gunter RSS for Donna's articles - Visit Donna's website Donna Gunter, author of "Get More Clients Online: How to Get 95% of Your Clients from Internet Marketing" and founder of OnlineBizU.com, is an Introvert Business Success Coach who helps introverted independent service professionals stop the client chase and create online businesses that drives clients to them. She accomplishes this by teaching them how to successfully market themselves and their businesses online without sacrificing their introverted souls. Would you like to learn the specific Internet marketing strategies that get results for introverts? Discover how to increase your visibility and get found online by claiming your FREE gift, Introvert Marketing Toolkit, at ==> http://www.IntrovertMarketingToolkit.com Click here to visit Donna's website   6 Quick Ways to Stabilize Your Business with Multiple Revenue Streams The Internet Marketing Secret That Stops Small Business Owners in Their Tracks Social Networking 10 Steps to Finding Your Target Market in Facebook Teleseminar Marketing 10 Secrets to Being the Guest Expert EVERYONE Wants to Interview Social Media Marketing How to Build Your List Using Linkedin |
Related Forum Posts
Re: Are you going to use Facebook Timeline?
- Hi apu,
I Recently used Facebook Timelines, actually it seems like a Facebook blog which makes profile page more attractive but i don't think it will help in internet marketing because it also slow the speed of Facebook Page.
Share your Experience!
Re: Social media question
- Facebook is where I get all my traffic. Facebook is great, because you can create fan pages and your customers come to you. Twitter is good, but I just don't see the same results. I think Facebook is the most popular and it's easier for people to find what they're looking for.
Re: Facebook Advertising?
- Facebook has more than 700 million active users and half of them log in on a daily basis. Through Facebook advertising, you can be sure to reach any particular segment. Conventional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups. You may be the local beauty parlor, restaurant or a Fortune 500 organization, but eBizUniverse will show how to build your brand equity through Facebook advertising.
Consider these ideal scenarios:
You own a restaurant and wish to target those who are recently engaged to be married for their catering business. All you need to do is to find the women with the relationship status of “engaged” on Facebook and you have your desired segment with Facebook Ads. (See Sample Ads Below)
There is a birthday special that your restaurant is offering and the Facebook Ads would be displayed only to those whose birthdays are in the offing.
An event is being organized and you wish to target local college graduates, who are single and 25-35 years old. They are on Facebook and you can reach them with Facebook Ads.
Re: Facebook or Twitter?
- Thanks for the feedback guys! I personally started with Twitter and am now moving over to Facebook. I polled people on both my accounts and (not surprisingly) the Twitter people said Twitter and the Facebook people said Facebook!
The actual order of my social media presence looks like this:
1) LinkedIn (with little success)
2) Twitter
3) YouTube
4) Facebook
Re: Facebook -- personal vs. business?
- [quote="DaveGilbert":p04ea6ji]Facebook use to be a good resource however they have clouded the sites usefulness by allowing too many games on there, these days it is more of a gamers forum than a social site or a business venue[/quote:p04ea6ji]
Dave,
I think it may depend on who your Facebook Friends are. I have plenty of friends who seem to game...but they don't post it on their profile (or at least it doesn't appear in my newsfeed). However they do generate useful business discussions on Facebook that I participate in. Not advertising or even as formal as a blog (which are already quite informal, in my opinion, compared to articles for instance), but business mixed with the personal discussion that I, as a solopreneur, find useful.
[quote="Mal Tindle":p04ea6ji]If I could go back to Facebook and register separately I would do it but as you say I don't think that is possible.[/quote:p04ea6ji]
Mal,
You *can* create a fan page for your business, separately from your personal profile. I know many folks who have both and direct business folks to their page, myself included. They also have had success driving traffic to their fan page with Facebook Page Ads; and from there driving fans to their blog, etc. No formal study, just my anecdotal observations...
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