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How to Use Keywords to Optimize Your Articles for Greater Traffic
| Guest post by: Donna Gunter |
Article Overview: Article marketing is responsible for the greatest amount of traffic to my site. When I stop submitting articles, my traffic takes a nose-dive. The feature of this strategy that sends traffic to my site is that I make sure that my article is keyword-optimized. Here are my top 4 strategies for optimizing my articles to get more traffic to my site:
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Free Download - Content Marketing: 7 Sources for Great Content Ideas By Donna Gunter |
How to Use Keywords to Optimize Your Articles for Greater Traffic
Article marketing -- is it the panacea to getting more traffic to your site? I'll have to give this strategy a big thumbs-up, as this one strategy is responsible for the greatest amount of traffic to my site. When I stop submitting articles, my traffic takes a nose-dive. The feature of this strategy that sends traffic to my site is that I make sure that my article is keyword-optimized.
What's a keyword? A keyword is a word, or more likely, a phrase, that will be placed in the content of your article multiple times so that when the search engine spiders see that, the spiders will determine that your page will probably provide useful content about that keyword. However, you have to be careful here not to "stuff" your article with keywords, i.e. placing them too often in the content, as that will get your article rejected by the major article directories, and may result in the search engines ignoring your article completely.
Here are my top 4 strategies for optimizing your articles to get more traffic to your site:
1. Title. Begin your article with your keyword phrase, as I have done in the title of this article. Typically, the first four words of a title seem to be the most important, so try and include your keyword phrase at the beginning of your article title.
2. Body. Your primary keyword phrase should appear in the first sentence of the first paragraph of your article. I also place it in my concluding paragraph, as well. If it fits naturally, you may also sparingly include your keyword phrase in the body of your article. At the time of this writing,
Google's optimum keyword density is between 1.5% to 2.5%, so stay within this range to avoid "keyword stuffing."
3. Resource box. Many article directories permit you to create HTML resource boxes (author bio information), but you're typically limited to three hyperlinks, or only two if you have used a hyperlink in the body of your article. I would recommend using only two in your resource box. One
should be a link back to a page on your site that contains your call to action. The second hyperlink should serve as anchor text and contain a link back to your site (not the home page) using a keyword for which you want to be found.
4. Article summary. Many article directories ask that you include a 450-character summary or synopsis of the article as a part of the submission process. Make sure that your keyword phrase is contained in your article summary, as well.
Just a few simple steps to optimize your articles for relevant keywords will help your article get found online. Start integrating your keywords into your article marketing efforts, and watch your web site traffic grow!
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About the Author: Donna Gunter RSS for Donna's articles - Visit Donna's website Donna Gunter, author of "Get More Clients Online: How to Get 95% of Your Clients from Internet Marketing" and founder of OnlineBizU.com, is an Introvert Business Success Coach who helps introverted independent service professionals stop the client chase and create online businesses that drives clients to them. She accomplishes this by teaching them how to successfully market themselves and their businesses online without sacrificing their introverted souls. Would you like to learn the specific Internet marketing strategies that get results for introverts? Discover how to increase your visibility and get found online by claiming your FREE gift, Introvert Marketing Toolkit, at ==> http://www.IntrovertMarketingToolkit.com Click here to visit Donna's website   15 Powerful Ways to Promote Your Teleclass 4 Proven Strategies to Leverage Your Expertise Into Multiple Streams of Income 7 Best Social Networking Plugins for Wordpress How to Use Your Ezine Thank You Page to Create a One Time Offer 13 Examples of Continuity Income in a ServiceBased Business |
Related Forum Posts
Re: SEO...
- 1: Find the Best Keywords
2: Discover Your Competitors
3: Optimize Your Title
4: Optimize Your META Tags
5: Use Headings
6: Use Title and ALT Attributes
7: Nomenclatures
8: Create a Site Map Page
9: Include a robots.txt File
10: Install a sitemap.xml for Google MySQL/Oracle:
Re: How do u optimize a Blogger blog?
- Hi GT,
Of course there is a way and you know it, you wrote it down in your question.
1- Optimize your main blog code : Meta keywords, title, description.
2- Optimize your post - look at it as a web page. You need keywords (tags), use them in your title, first and last paragraph, and variations on the entire blog.
Use the Strong tag, add title to links and alt to images.
This is it. The key here is to do a good keyword search before writing.
Re: What are your May Goals?
- Thanks Evan!
I just changed one of my business goals from setting up a video site on Traffic-Geyser to:
"Set up a newsletter email series (let's say 10 messages) on Get Response..."
I reviewed Traffic Geyser in the latest episode of "David's Den" on my blog (see sig file), included an excellent video review of Traffic Geyser by John Detlif and decided against taking that particular project any further.
Still lots to get done!
Re: Alexa Ranking Goals
- LOL, I spoke too soon. Within a few hours of my post, Alexa updated the Traffic Rank on the toolbar. Note however that the 3 month Traffic Rank on Alexa.com has still not been updated...
Re: How can I promote my site?
- There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules.
- Search Engine Friendly Tags
- Website submission to Search Engines
- Website Submission to Social Sites (Like twitter, Facebook)
- Articles Promotion & Press Release Promotion
- Quality Directories promotion
- Contribution to Blogs, Forums
Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following.
- Keywords Stuffing.
- Hidden Links
- Maximum Links of unknown sites.
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