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Signature System: 5 Proven Steps to Creating a Signature Program That Attracts Clients Like Crazy!

Guest post by: Donna Gunter

Article Overview: If you teach what you know in some way (as a speaker, author, coach, trainer, or consultant), you'll soon discover that no one buys training, consulting or coaching. They buy a solution to their problems. So, rather than trying to sell your service (a group coaching package, for example), sell a signature program system that helps your target market achieve measurable results. Here are the 5 steps to follow to help you create your own signature system:

Signature System: 5 Proven Steps to Creating a Signature Program That Attracts Clients Like Crazy!

If you teach what you know in some way (as a speaker, author, coach, trainer, or consultant), you'll soon discover that no one buys training, consulting or coaching. They buy a solution to their problems. So, rather than trying to sell your service (a group coaching package, for example), sell a signature program system that helps your target market achieve measurable results.

What's a signature system? It's a way of putting together a package of what you offer in a step-by-step system that makes your process more easily understood by your target market. Your system helps promote trust in your business because your prospect can more readily understand what you do when you spell it out for them and thus make it easier for them to decide to work with you.

When you create a system of how you work with your clients, you create a higher perceived value with your service, as systems connote that you're sharing an "insider secret" on how something is accomplished as opposed to selling an individual service. A signature program also helps you build your brand awareness in a way that is easily understood by your target market and is easily explained by them when they speak about their experience with you to their friends and colleagues (new prospects). Lastly, you make life much easier for yourself with a system in place because you now have a simple way of describing what you do, and you have created a base foundation of content that you can then develop into multiple profit centers, all based around your signature system.

Here are the 5 steps to follow to help you create your own signature system:



1. Outline your approach. Think about the process you go through when you work 1:1 with your clients. I bet that you've created a way of working with them that is similar from person to person. Jot down the 5-10 processes that you take each of your clients through during the course of your work with them.



2. Determine results. What does your client get out of the process of working with you? If you don't know, be sure and ask your clients. A system has to have an end result in mind that is produced upon completion, so note the kinds of results a client will experience and how their life or business will be different after completing your system.



3. Create your catchy name. The name of your system should hook your target market's attention immediately. Typically, you will want to incorporate the major result experienced by your clients as the name of the program. For example, author and coach Michael Port's signature system is the Book Yourself Solid program. Doesn't every service professional want to be booked solid in her practice?

4. Devise the steps. Take another look at your approach outline and refine your approach into a set number of steps. Typically, 5-10 steps is most effective, as anything more looks too difficult and overwhelming for most people, and anything less is looked upon with some degree of skepticism as not being broad enough to work effectively.

5. Brainstorm the spin-offs. Once you've got your signature system in place, then look for ways to break it down into smaller parts and sell access to those smaller parts. Perhaps each of your steps might make sense as a stand-alone module, or a combination of 2 or 3 of the steps would get a prospect on track toward her goal. No longer do you have to keep creating new programs and services. Everything you do comes forth as a part of your signature system.

If you don't market your business with a signature system, stop now and incorporate this process into your business model. A signature system will make your marketing so much easier, help you help more people with your expertise, and enable you to create multiple streams of income on your way to creating a prosperous business.

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Article Tags: create a program, create a system, Donna Gunter, Get More Clients Online, OnlineBizUcom, signature program, signature system



Related Forum Posts
Signatures can improve your Traffic - Don't forget that in addition to directories that you can post your business URL and details on that you can also utilize signatures in highly trafficed Forums - like this one. Except make sure that your Signature is keyword dense instead of your company's name and that the entire phrase is URL'd to your site. Thought I'd mention this one even though it may be obvious as we were talking about Traffic as well.
Re: The Storm Brace a new invention - Hi Breck, To add your signature, click on "User Control Panel" above, then click on "Profile" and then "Edit Signature". You can also add a photo via the "Edit Avatar" link in the Profile section. DH
Re: What is the next step for me? And for you? - [quote="Evan":qes8avgq]Congrats Ringo - what is the blog URL?[/quote:qes8avgq] Hi Ringo, When you login, you should go to your "User Control Panel", then hit the "Profile" tab and press "Edit Signature" to include your blog URL. That way, every time you post, your website will be listed under your content and it won't be viewed as spamming.
Re: Who Did You Learn Most From and Why? - Hi Martin, You missed out on the most essential community that helps you grow - Your Clients. Well, I believe that my Initial Clients have been the ones who have given me the moments of 'aha' in my business. They have stood by me even when I was a starter and that has helped me shape and build my stand. They have helped me grow as an entrepreneur, learn to have loads of patience and make the most of what comes across. They have also helped me to strengthen me as a person. btw, personally speaking, my Grandfather always kept me on track and lent me emotional support when I was down in any matter - be it business or otherwise.
Re: How to develop sales contacts? - Everyone has the right idea here. Depending on your business, there are different techniques that you could use. For consultants and sales heavy businesses, there are three tactics that I have found especially useful in my business: 1. Attend Networking Events 2. Cold Calling 3. Referral Program 4. Affiliate Program (most successful) The affiliate program was successful for me, as I hooked up with a franchise consultant, and he gave multiple unit businesses that needed my credit card processing services. I highly suggest you hook up with a sales partner, and give him a cut of the monthly revenue.


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