Tweet

Social Media Marketing: 5 Best Strategies to Enhance Your Twitter Profile and Get New Followers

Guest post by: Donna Gunter

Article Overview: Twitter took the world by storm last year. I predict this year many business owners will drop out of the Twitter stream because they're not seeing a valuable ROI for their business in return for the time invested in marketing on Twitter. This comes, in large part, to not maximizing your Twitter profile when setting up your Twitter account. Here are 5 strategies you can use today to beef up your Twitter profile:

Social Media Marketing: 5 Best Strategies to Enhance Your Twitter Profile and Get New Followers

Twitter took the world by storm last year. I predict this year many business owners will drop out of the Twitter stream because they're not seeing a valuable ROI for their business in return for the time invested in marketing on Twitter.

This comes, partly, from the fact that Twitter can be a great time-waster. However, I think that it's due, in large part, to not maximizing your Twitter profile when setting up your Twitter account. Because Twitter doesn't offer many options when a user creates a profile, most people put little thought into that process.

Here are 5 strategies you can use today to beef up your Twitter profile:

1. Your Bio: You have only 160 characters to describe yourself, so make those count. Business owners should incorporate their most important keywords in their profile -- keywords by which your target market would use to find you. Also include your business tagline, or provide some information about why others would want to follow you.

2. Your URL: If you have a longer URL, just include the name of your site prior to the World Wide Web portion. Rather than linking to your business web site, you might try linking to a social network landing page, or aggregator site, that lists the links to your various social networking profiles and to your various web sites. Make the URL memorable so that by itself it entices someone to click on it.

3. Your Photo: To start a visitor on the like, know and trust journey of building a relationship with you, it's important that that person see your smiling face, not an avatar. Use a current photo of you as your Twitter profile photo rather than an avatar, a picture of your pet, or a photo of you as a child. You will want to update your photo periodically to add a bit more interest to your profile.

4. Your Background: A custom Twitter background makes a visitor more likely to follow you. On this background you can note what you do, your free giveaway, and your primary web site URL. Include any info and graphics that your Twitter profile doesn't let you include in the limited profile options. This custom background saves your profile from looking like every other Twitter profile.

5. Your favorites: Whenever you're mentioned in someone's tweet or whenever someone retweets your Tweet, save them in Your Favorites. Simply go to the post that you want to save, and click on the Favorite link underneath the Tweet. You can then use a screenshot of this Favorites list anytime that you need a testimonial for a program, product, or service.

Even though you take care to set up a great profile, Twitter is all about networking and providing great content to showcase your expertise, as well as with connecting to your followers.. Without Tweets that are helpful to your target market, a great Twitter profile will wither away. Make sure you stay relevant and useful to your followers by keeping your Tweets current, useful, and engaging.

Related Articles
  How to market your business with Twitter
  Wanna Know How To Increase Twitter Followers?
  Twitter as a Marketing Tool
  More Twitter Followers
  How Much Are Your Social Media Contacts Worth?
  Avoid These 5 Twitter Mistakes
  Engage: The Word of the Year
  The New Tweepi
  Birds are not the Only Tweeters
  How To Grow Your Twitter Followers
  10 Tweetlater Tactics to Make Your Twitter Life 100 Times More Productive
  Twitter Marketing tips to increase both followers and leads
  The Power Of Social Media For Marketing Your Business
  WordPress Blogging Tip - Get Known in a Huge Way Using Social Networks
  How to add more twitter followers
  Your 7-Step Year-End Social Media Audit
  Tips for Driving Traffic from Sites like Facebook and Twitter
  Bend the Rules of Business - Use Twitter as Your Marketing Tool (Day 1)
  Popularize your Business on Twitter
  Social Media – More than a tick in a box

Article Tags: Donna Gunter, Get More Clients Online, OnlineBizUcom, Tweet, Twitter, Twitter bio, Twitter Favorites, Twitter profile



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Social Media Marketing Ignorance - I was recently consulting with the head of marketing for a firm in the medical engineering field (actually a great field to be in at any time) when I couldn't believe something that the client blurted out. "I am not interested in that Social Media stuff - its for kids, teenagers!" I sat back - little did he know that 95% of what I was about to tell him had to do with his so-called "Social Media crap." I took a deep breath, and proceeded on. This company was dying. They were stuck in old Advertising methodologies that were dying as well. I almost couldn't believe it when he admitted to me that they hadn't done very much online at all over the years (in terms of marketing). Roughly 45 mins later, not only had I persuaded this individual (an incredibly smart man I might add) into laying out an online marketing plan, but I had explained to him how social media marketing is very likely 'here' to stay. So it just makes me wonder - what do people really think about Social Media Marketing? Personally, we utilize tools like Twitter and Facebook everyday to make new business relationships and strengthen existing accounts. Print ads? We own a number of businesses and haven't taken one out in years. And if you follow the "teenager" comment - I have tracked numerous studies and articles that show "teenagers" actually aren't using Twitter that much - its a 'simpler' tool of sorts, for an older or 'more seasoned' crowd we might think (haha). Just some thoughts, we personally pick up a newspaper maybe once or twice a week still, but how many times just in the last hour have we sat down to the computer or used the cell phone (as a text tool)?
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: The State of Marketing - 2011. An infographic. - I will use Social Media much more - especially Twitter and Facebook - to promote my business.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Severance and Separation Agreements

Are You Fulfilled

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.