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Donna Gunter Articles

Guest post by: Donna Gunter

Content Marketing: 7 Sources for Great Content Ideas - Click To Read Article
It happens to the best of us -- sitting in front of the computer without a single idea of what to write about for your blog or ezine. When you're out of ideas for content marketing, here are 7 great sources you can call upon for content ideas:

Blog Comments: 5 Steps to Creating a Group to Comment on Your Blog - Click To Read Article
You've had your blog up and running for awhile, but the blog comments just aren't flowing in. It doesn't have to be that way -- you can create a blog commenting group. Here are 5 steps to easily create your own blog commenting group:

7 Tips to Increase Wordpress Security - Click To Read Article
It happens to all of us sooner or later -- some hacker finds his way into your blog and wreaks havoc there, and you frantically look for solutions on how to increase Wordpress security. Here are 7 quick tips to increase your Wordpress security:

5 Proven Strategies to Keep You From Being Held Hostage by Your Virtual Team - Click To Read Article
Many times, service business owners are so relieved to have delegated something, whether that's administrative tasks, social media, marketing, web site updates, etc. that they don't think through the ramifications of a situation in which your team member disappears suddenly or where the freelancer is unavailable over a long term. Would you be able to replace that person and/or keep your business running? Here are my 5 proven strategies to prevent being held hostage by your freelance team:

Online Reputation Management: How to Protect Your Online Reputation in 7 Easy Steps - Click To Read Article
Online reputation management is one of the biggest challenges facing businesses today. As a business owner, it is now more important that ever to engage in pro-active online reputation management. Allowing bad reviews and comments about your business to become commonplace online is a sure way to dissuade potential customers from doing business with you. Here are 7 tips help to ensure that your company is portrayed in a positive manner online:

Image SEO: 7 Strategies to Optimize Your Images for the Search Engines - Click To Read Article
There are all kinds of ways to optimize your web site for the search engines, but one of the most overlooked methods is image SEO. Images can generate a TON of traffic from the search engines, so if you want more of this traffic, you need to use image SEO to land this extra traffic. Here are 7 strategies to enhance your image SEO:

Your 7-Step Year-End Social Media Audit - Click To Read Article
Social media has been all the rage this year, so it's probably time for you to do a social media audit. This audit will help you determine if you're using the correct social media platforms to reach out to the right people in the right way. Here's my 7-step method for doing a year-end social media audit:

Your 10-Step Year-End Blog Review - Click To Read Article
Is your blog bringing you new clients, more recognition for your expertise, or increasing your bottom line? If not, now may be a great time to review your blog and see how you can tune it up. Here's my 10-step method for doing a year-end review on your blog:

Your 10-Step Year-End Web Site Review - Click To Read Article
The close of another year is upon us, and with that comes your year-end web site review. Failing to take a few minutes to review your web site at the end of the year can result in your visitors seeing something like "Copyright 2008" on your site. I know that if I see something like that, it's a signal to me that the site owner isn't paying attention to her business, or makes me wonder if she's still in business. That's not the first impression you want new visitors to have of your business. Here's a 10-point year-end web site review checklist to help you begin to strategize for the upcoming year:

How I Won a Scholarship Using Fiverr, Wordpress and Social Networking - Click To Read Article
I recently enrolled in a program where they offered a VIP scholarship and coaching. The only requirement was that I had to submit an application with an upbeat story of why I should be chosen. I thought that simply a written statement of a few paragraphs wouldn't be enough to help me win. So, I began thinking outside to the box to figure out what would make my application unique and distinct. Here is my 5-step strategy that I used to win a scholarship using Fiverr, Wordpress, and social networking:

7 Steps to Creating a Google Plus Page for Your Business - Click To Read Article
Just like Facebook and Linkedin, businesses can now create their own Google Plus pages. Since Google accounts for over 60% of the search market, its new offering is something worth checking out. Here are 7 easy steps to complete a Google Plus page for your business:

More Sales: 3 Secrets for Generating More Income in a Down Economy - Click To Read Article
So many business owners are struggling to make more sales in the midst of this recession. I saw a Wal-Mart commercial in which they are restoring the layaway program for a limited time during the Christmas season to generate more sales during the busiest retail sales period of the year. Now you can follow Wally World's lead and offer a few payment options for your customers. Here are 3 pricing strategies you can use to generate more sales and more income in any economy:

Article Marketing SEO: 7 SEO Tweaks to Make the Search Engines LOVE Your Articles! - Click To Read Article
How much traffic are you losing because your articles aren't ready for Internet prime time? It all begins with picking a primary keyword. It's really tough to optimize a 600-800 word article for more than one keyword. Here are 7 tweaks you can make to your article to increase your article marketing SEO and make the search engines love your article:

YouTube SEO: 10 Tips to Optimize Videos and Your Channel For Amazing SEO Results - Click To Read Article
Even though video marketing isn't new, using videos to drive traffic to your web site is a quick way to get your site found in the search engines. YouTube is the one place where your videos should be found, as it's the most popular video search engine. Here are the 10 best strategies to optimize video on YouTube for more traffic:

Social Media Marketing: How to Build Your List Using Linkedin - Click To Read Article
Linkedin offers a very easy way for you to invite contacts to join your list from your profile. You can do this through the use of one of the applications that Linkedin offers to connect to your profile. Here are the 4 steps to creating a call to action for your social media marketing on your Linkedin profile:

Content Marketing: 5 Proven Strategies for Turning Prospects Into Buyers - Click To Read Article
Content marketing has been defined as a way of communicating with your customers and your prospect without selling, Instead, you deliver valuable information to them that helps them solve their day-to-day problems, rather than constantly pitching your products and services to them. Here are 5 proven strategies to help you use your content to turn prospects into buyers:

10 Best Strategies to Massively Increase Your Visibility Online - Click To Read Article
Increasing online visibility is the goal of most online business owners. There are many options available to increase your visibility, but only a handful that are able to stand the test of time. Here are my 10 most effective strategies to massively increase your visibility online:

9 Steps to Creating a Quick and Easy Membership Site - Click To Read Article
Membership sites come in all sizes, shapes, and offerings today. Site owners use any number of software platforms to operate their sites, and the sites can be pretty simple to very complex. Here are 9 steps to help you create a quick and easy membership site:

Your 15-Step Wordpress Installation Checklist - Click To Read Article
As I work more and more with Wordpress, I began to see the need for an installation checklist, or all of those tasks that need to be completed for a new Wordpress installation. Here's my 15-point Wordpress installation checklist:

5 Ways to Use QR Codes to Increase Your Online Visibility - Click To Read Article
First developed in Japan to track car parts, QR codes have now found their way into mainstream marketing. While they're too new to determine their staying power in marketing, they offer some great opportunities to increase your traffic and your online visibility by linking the physical world to digital marketing. Here are 5 ways you can use QR codes in your marketing:

How Frequently Should You Email Your List, Blog, Tweet, or Update Your Facebook Page? - Click To Read Article
Recently I attended a great webinar sponsored by HubSpot, in which their Social Media Scientist, Dan Zarrella, dispelled many of the myths and inconsistencies about email marketing, blogging, and social media marketing and set the record straight based on his research. Here's are the 10 best takeaways I discovered:

5 Ways to Use Text Messaging to Get More Clients Online - Click To Read Article
More than 72% of cell phone users in 2010 send and receive text messages, and over 95% of those messages are opened and viewed within 10 minutes of receipt, with a redemption rate (conversion rate) of 20-30%. Here are 5 ways you can use text messaging to get more clients online:

Top 5 Favorite Wordpress Themes for Service Business Owners - Click To Read Article
Wordpress has proven itself to be a robust host for an online content management system (CMS) and has exploded as the primary web site design platform. Here are my top 5 choices for Wordpress themes for service business owners:

Article Marketing: 7 Steps to a Great Author Resource Box That Drives Targeted Traffic to Your Site - Click To Read Article
Syndicating your articles online, also referred to as article marketing, is the #1 way to drive traffic back to your web site, if done correctly using an author resource box. Your author resource box plays just as strong a role in the makeup of your article as does useful content. Here are 7 steps you can take in your author resource box to drive targeted traffic back to your web site:

Business Focus: The Secret to Doubling (or Even Tripling) Your Business in One Year - Click To Read Article
You can employ the notion hyperfocus in your business as your business focus. How? You dig deep to discover what the primary driver is for your business, and you focus all of your time and attention on it. Here are 5 steps to help you hyperfocus your business focus:

Linkedin Marketing: 5 Secrets to Syndicating Your Articles on Linkedin Groups - Click To Read Article
One area of Linkedin Marketing and content syndication that I've overlooked until recently is sharing my content on the social networking platform, Linkedin. Now, I'm delving more and more into Linkedin and have discovered that it's probably the most useful social networking platform out there. Here are 5 5ecrets to expanding your Linkedin Marketing by syndicating your articles on Linkedin groups:

7 No-Fail Strategies to Increase Traffic to Your Wordpress Blog - Click To Read Article
How can you quickly get up-to-speed about strategies and tactics to use the make your Wordpress blogs work hard for you to bring more traffic to your sites? What you want to drive to your blog is targeted traffic, not any old traffic. Here are 7 strategies you can use to increase traffic to your Wordpress blog:

Facebook Marketing: 5 Unique Ways to Drive More Traffic to Your Facebook Page - Click To Read Article
Recently I've been paying attention to what attracts me to Facebook fan pages. Any strategy to which I pay attention has to have a very high WIIFM (What's In It For Me) factor. Here are 5 unique ways I've seen others use to drive traffic to their Facebook pages:

6 Tips to Using Location-Based Social Networking to Market Your Business - Click To Read Article
Foursquare, Gowalla, Yelp, Brightkite, Facebook Places. They are the biggest players in the game of location-based social media. Location-based social networking provides a platform where your clients can "check in" at your place of business. Here are 6 tips you can use to market your business on these location-based sites:

5 Essential Features of Your Mobile Web Site - Click To Read Article
Fifty million people in the United States own a smartphone. Mobile devices are definitely changing the way we view and interact with information. What do you need to consider as you design your mobile site and your mobile experience for your site visitors? Here are the 5 essential features that every mobile web site needs:

7 Best Social Networking Plugins for Wordpress - Click To Read Article
I get completely overwhelmed by all of the plugin options that will enhance Wordpress's functionality. I prefer simple plugins that aren't flashy so that my blog can do its primary job -- serve as a platform for educating my target market about authentic online promotional strategies. Here are my 7 best social networking plugins for Wordpress:

Facebook Marketing: 7 Must-Have Components of an Effective Facebook Page - Click To Read Article
After attending many classes about social media and Facebook sifting through the massive amount of information that exists about what comprises an effective Facebook page, I've finally determined what seems to be most effective for a Facebook page, and it doesn't include spending hundreds of dollars for a custom design. Here are my 7 components for an effective Facebook business page that won't break the bank:

Content Marketing: 7 Steps to Creating an Irresistible Slidecast Presentation - Click To Read Article
One content marketing strategy that will get your business found in the search engines is through the creation of a slide show and posting that on slide sharing sites. More and more when I do a search for a term, some of the top results are slidecasts in which the titles match my search phrase. Here are 7 steps to creating an irresistible slidecast presentation:

Content Marketing: 10 Ways to Dominate Your Niche Through Content Syndication - Click To Read Article
Determining what to include on a web site can be overwhelming to the most seasoned business owner. There are a number of pages that generally appear on every site. What I see missing on many sites are some essential sales pages. Here are the 7 essential sales pages needed on every web site that has products and services for sale:

7 Essential Sales Pages Needed on Every Web Site - Click To Read Article
Determining what to include on a web site can be overwhelming to the most seasoned business owner. There are a number of pages that generally appear on every site. What I see missing on many sites are some essential sales pages. Here are the 7 essential sales pages needed on every web site that has products and services for sale:

Article Marketing: How Writing Just One Article a Week Can Drive Massive Traffic to Your Web Site - Click To Read Article
Article marketing is still a great way to to drive lots of traffic to your web site, as well as a phenomenal way to demonstrate your expertise to potential clients. The 7 article marketing rules I follow regularly include:

7 Steps to Guest Blogging Your Way to More Traffic and Greater Online Visibility - Click To Read Article
One traffic generation strategy that I\\\'m started to explore is that of guest blogging. Guest blogging is the process of looking for other blogs read by your target market where you can submit your content for publication. If you love to create content in your area of expertise, take some time to explore being a guest blogger. Guest blogging can bring you more traffic, more subscribers, and greater online visibility for your business and your brand.

Social Media Marketing: 5 Best Strategies to Enhance Your Twitter Profile and Get New Followers - Click To Read Article
Twitter took the world by storm last year. I predict this year many business owners will drop out of the Twitter stream because they're not seeing a valuable ROI for their business in return for the time invested in marketing on Twitter. This comes, in large part, to not maximizing your Twitter profile when setting up your Twitter account. Here are 5 strategies you can use today to beef up your Twitter profile:

The Best New Year Business Resolution is NO Resolution - Click To Read Article
I'm the world's worst at New Year's resolutions. As a business owner, I see the new year as ripe with opportunities, and it feels like a great time to begin anew. Consequently, I feel the ever-present tug to set resolutions for my business, at least. Instead, I set a theme for the year. Here are 4 quick keys to make yearly theme-setting work for you:

Top 5 Reasons Why Mobile Marketing Will Increase Your Profits in 2011 - Click To Read Article
Mobile marketing is in its infancy, going through the same growth pattern that I saw Internet marketing go through in the late 1990s. Rather than resist something new, which is what I did with Internet marketing, I'm embarrassed to admit, I've decided to embrace mobile marketing as a new frontier and fully explore the marketing opportunities for this medium in my business. Here are the top 5 reasons that you need to use mobile marketing in 2011 to increase your profits:

13 Essential Wordpress Plug-ins for Every Wordpress Installation - Click To Read Article
Over the last several years, a multitude of Wordpress plug-ins have been developed, which adds extra flexibility to tweak the capabilities of your Wordpress blog. Because there are thousands of plug-ins out there, it's difficult for newbies to figure out which ones are essential. These 13 Wordpress plug-ins seem to come the most highly recommended:

Top 7 Reasons Why Your Email List Isn't Growing - Click To Read Article
"Why isn't my email marketing list growing?" is a very common question I hear from clients. When you start your list, sign ups are great and your list grows rapidly. However, in a few months you hit a wall and experience a big slump in growth. There are some really simple things you can do to rev up your list-building engine and attract new subscribers. Here's my list of the top 7 reasons why your email list isn't growing:

4 Proven Strategies to Leverage Your Expertise Into Multiple Streams of Income - Click To Read Article
Putting all of your eggs into one basket in your business is never a good idea. Diversity is key, which means that your revenue should come from a number of clients (not just two or three) and preferably should come from multiple sources other than your primary service. These multiple sources of income are called multiple streams of income. Here are 4 ways to leverage your expertise into multiple streams of income.

7 Biggest Mistakes Info Marketers Make When Creating a Product - Click To Read Article
Creating an information product is the first thing most people want to do when they start an online business. Information products have very low overhead, since they're developed electronically, and other than time for product creation and formatting, they are pretty simple to create. However, many people develop a product without doing any of the research necessary to determine the need for their product. Here are the 7 biggest mistakes information marketers make when creating a product:

5 Most Effective Holiday Marketing Ideas for Your Online Business - Click To Read Article
In the U.S., the sales made in November and December represent the highest sales months for most brick and mortar retailers. Now online businesses are getting into the holiday shopping game as well, with special marketing promotions starting as early as October. Here are the 5 most effective marketing ideas you can implement during the holiday shopping season:

3 Expert Strategies to Prevent A Great Referral From Going Bad - Click To Read Article
In the course of my business, I routinely make referrals to other products and business service providers that I know or use regularly. However, referrals don't always go as I like. Try as you might, you can't control the results that your referrals have with the businesses to whom you make the referral. Here are 3 proven strategies that I use in my referral-making process that work for me 99% of the time:

Easy Viral Marketing with Rebrandable Reports: 5 Steps to Massively Grow Your List and Earn Passive Revenue - Click To Read Article
Many of my clients are seeking a way to grow their list inexpensively. The most effective way to help you massively build your list with a very limited investment of time and money is by using viral marketing and creating a free rebrandable report on a topic that solves a problem that keeps your target market awake at night. Here are the 5 steps you can take to create your own free rebrandable report:

How to Use Keywords to Optimize Your Articles for Greater Traffic - Click To Read Article
Article marketing is responsible for the greatest amount of traffic to my site. When I stop submitting articles, my traffic takes a nose-dive. The feature of this strategy that sends traffic to my site is that I make sure that my article is keyword-optimized. Here are my top 4 strategies for optimizing my articles to get more traffic to my site:

6 Quick Ways to Stabilize Your Business with Multiple Revenue Streams - Click To Read Article
Creating a diversified business where you have multiple streams of income is the key to success with an online service business. If one income stream tapers off for a time, you are adequately covered by the others. The easiest way to create multiple streams of revenue is to create off-shoots of what you're already doing serving the same target market. Here are 6 quick ways to stabilize your business with multiple streams of income:

Step-by-Step Internet Marketing Action Plan to Keep Your Client Pipeline Full - Click To Read Article
The biggest issue small business owners have with marketing is paying attention to marketing tasks when they're trying to run their business. It's only when you decide to integrate marketing into your daily, weekly, monthly, and quarterly routines that it becomes a habit that you no longer have to think about. To help you along, here's what I'm doing on a regular basis to market my business online:

Automate Your Marketing: 5 Most Effective Automated Marketing Tasks for More Clients and Greater Sales - Click To Read Article
Having to market your business, whether online or offline, is the bane of existence for most business owners. Too many times you get pulled in multiple directions, trying this and trying that, with no real plan or schedule in mind. Mired down by the details, marketing is often pushed to the side when the demands become too great and your client load becomes too heavy. It's only when you need to replace income with new clients that marketing again becomes a focus for your business.

How to Install the Facebook Like Button On Every Page of Your Site - Click To Read Article
Facebook is the most rapidly growing social networking platform, with over 400 million active users. With so many users and with people's preoccupation with Facebook, it makes sense to use the "Like" button to help virally spread the word about what you do to others who are interested in you. Here's how you can install the "Like" button on your site:

7 Most Effective Tasks to Authentically Outsource in Your Social Media Marketing - Click To Read Article
Social networking can take up more time than you realize. You're online checking your Facebook status updates, and suddenly an hour has passed before you know it...

10 Proven Methods to Promote Your Free Client Attraction Device - Click To Read Article
Your client attraction device is the information that you give away on your site in exchange for a visitor's name and email address to help you build your list. Unfortunately, just like a product that you sell on your site, your client attraction device also has to be promoted. Here are the 10 most effective ways to promote your client attraction device:

Do You Use Your Introversion as An Excuse for Not Marketing Yourself? - Click To Read Article
I've often been complimented on my ability to be fearless. Most surprising was that I'd do these things given my natural introverted personality. What I have learned from these experiences is that there are two little-discussed traits that separate successful introverted entrepreneurs from those who aren't successful.

6 Proven Strategies Helping Introverts Easily and Effortlessly Market Themselves - Click To Read Article
"I hate to market myself" is a very common complaint I hear from many of my clients. It's imperative that you get over this stigma (or move beyond it), for without marketing, nothing happens. What are the best ways for introverts to promote themselves in a way that doesn't feel overly promotional? Here are 6 proven strategies to help introverts easily and effortlessly market themselves:

Teleseminar Marketing: 10 Secrets to Being the Guest Expert EVERYONE Wants to Interview - Click To Read Article
I interview guest experts every month as one of the benefits offered on my membership site. Sometimes getting the info from the expert (or the expert's assistant) is easy and other times it's a nightmare. How can you make it easy for your colleagues to ask you to speak to their group or their membership? Here are 10 elements that you can provide in your signature speech information packet to make it painless for your host to ask you to be a guest and promote your call:

Blog Marketing: 4 Best-Kept Secret Strategies to Double Your Blog Subscribers - Click To Read Article
Many blog readers still prefer to get blog updates via email. Since I have no idea of how many people read my blog through an RSS reader, as there is no way to track that number, I began to do some research on how to better harness my blog subscribers and increase my subscriber base. The solution was easier than I imagined, using the service I already use for email marketing. Here are the 4 strategies you can implement to double the number of blog subscribers to your blog:

ECourse Marketing: 10 Steps to Triple Your Prospect Conversions with an Email Mini-Course - Click To Read Article
I've been giving away a PDF ebook as my client attraction device to entice prospects to sign up for my list. I've discovered that many people download my ebook and then never open it, so my rate of converting a customer prospect to a buyer isn't as high as I'd like. What I have noticed is that when I subscribe to a free ecourse giveaway, I'm much more likely to pay attention to it and take the desired action. Here's how you can create your own client attraction ecourse to help you triple your conversion rate:

5 Step Introvert Guide to Getting More Clients from Your Industry's Top 20 Influencers - Click To Read Article
A common piece of advice for growing a new business is to develop a Team 100 List. To complete this list, you had to brainstorm the names of 100 business owners in various industries with whom you were acquainted who would be willing to help you promote your business. As an introvert, I always found this task overwhelming. Here's how introverts can get referrals and more clients from the top 20 influencers in their industry.

Signature System: 5 Proven Steps to Creating a Signature Program That Attracts Clients Like Crazy! - Click To Read Article
If you teach what you know in some way (as a speaker, author, coach, trainer, or consultant), you'll soon discover that no one buys training, consulting or coaching. They buy a solution to their problems. So, rather than trying to sell your service (a group coaching package, for example), sell a signature program system that helps your target market achieve measurable results. Here are the 5 steps to follow to help you create your own signature system:

How Introverts Can Get More Clients Online with Screencast Videos - Click To Read Article
Introverts typically don't like to star in or view online video. So, then, how could an introvert take advantage of online video marketing? By turning articles into screencast videos. Here are 8 steps to create a screencast video that is perfect for introverted marketers:

Drive Traffic to Your Site with a 6-Step Blog Comments Blueprint - Click To Read Article
One of the most effective ways to drive traffic to your web site is by commenting on other people's blogs. Serious bloggers value great content over everything else, and only value those comments that are on topic and enhance or add to the conversation on their blog. Here's your 6-step blueprint to driving traffic to your site via blog comments:

Internet Marketing for Introverts: Use Your Gifts to Attract All the Clients You Need - Click To Read Article
What many introverts fail to realize is that they have all that they need at their disposal to effectively market their businesses online. All they have to do is tap into their quiet gifts, which tend to revolve around writing, researching, and listening, and they are good to go! However, if you're like me, you may be slow to realize that what you do naturally is a gift and what you know is unique. Here's how I discovered my "ah-ha!" introvert moment:

3 Secrets to Overcoming Your Fear of Self-Promotion - Click To Read Article
Learning to promote yourself in your business is a huge stumbling block for many online business owners. Many highly qualified and very smart workers are passed over every day for promotions they deserve because they haven't figured out how to promote themselves within their own company. This fear of self-promotion follows many service business owners into the self-employment world, as well. Here are 3 tips to help you overcome your fear of self-promotion:

3 Ways to Improve Customer Service with Help Desk Software - Click To Read Article
As your business grows and you begin to develop products and programs, the number of customer service issues increases. You begin to look for a way to delegate this task. That's when a system set up using help desk software comes in handy. Here are 3 ways that help desk software can help you improve your customer service:

10 Steps to Creating a Lead-Generating Authority Web Site - Click To Read Article
One of the most effective client attraction strategies you can create for your business is to develop an authority web site. An authority web site is one based on a specific topic, and these types of sites are usually found at the top of search engine results. Here are 10 steps that online service business owners can follow to create an authority web site for their business:

SEO Tips: 10 Most Important Inbound Links You Must Have to Your Site - Click To Read Article
Search engine algorithms change frequently, but the one constant and reliable strategy in search engine optimization over the years is that sites with a variety of high quality backlinks trump their competition in the search engine results pages. These links can bring potential customers to your site, increase the number of visitors to your site, and dramatically improve your search engine rankings. Here are the 10 most important inbound links you must have to your site:

5 Proven Tactics to Uplevel Your Client Base - Click To Read Article
Do you have clients who constantly complain that they can't afford to pay you? If your entire client base is filled with people who can't afford to pay you what you need to charge to stay in business, then you've got a major problem. You are working with the wrong segment of your target market. Here's how you can uplevel your client base to get in front of more affluent clients:

3 Secrets to Avoiding Isolation an an Online Entrepreneur - Click To Read Article
Working at home in your online business can be terribly isolating, especially if you're accustomed to a work environment filled with lots of people. Even though you may work alone, there's no reason you have to be isolated from the world. Here are 3 secrets to help you avoid isolation as you manage your online business:

The 4 Secret Questions You MUST Answer Before Seeking Joint Venture Partners - Click To Read Article
Joint venture partnerships are a very effective way to rapidly increase your sales and grow your business. However, if done the wrong way, this strategy will blow up in your face. There are a few simple steps you should take BEFORE seeking out any joint venture partners or strategic alliances. Here are 4 secrets to success in your joint venture partnership request:

5 Secrets to Creating a Powerful Google Profile - Click To Read Article
When I want to check out a prospective client or vendor, I Google the person's name and see how well-known they are online and what they have to say. I've discovered that their social media profiles show up high in the search results. Google has started giving these well-known social networking sites a run for their money by creating their own online profile option.

7 Secrets to Successful Keyword Research - Click To Read Article
As people search for information online, they use keywords to find the information that they are seeking. In order to be found online by your target market, you need insight about the keywords they use to search for a business like yours. The quickest way to gain that insight is by conducting thorough keyword research campaign.

5 Most Effective Online Continuity Program Models - Click To Read Article
Online business owners need to seriously think about changing their business model to include the concept of recurring revenue. This passive revenue model brings in regular recurring income on a weekly or monthly basis from the same customers. Here are the 5 most effective online continuity program models to consider for your online business:

How to Stand Out: Differentiate Your Business with Authenticity - Click To Read Article
Do you regularly incorporate your personality into your business so that your ideal clients are naturally drawn to you? Playing to your gifts and being who you are for a living is an extraordinarily rewarding way to run your business.

The Internet Marketing Secret That Stops Small Business Owners in Their Tracks - Click To Read Article
All of my clients are exceptional at the service they provide for their clients. However, many of them have a hard time filling their practices and finding clients. Almost without fail, they tell me that this is a marketing problem. It is a marketing problem, but not the type they think it is. The same problem is the Internet marketing secret that stops small service business owners in their tracks, every time.

6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags - Click To Read Article
Twitter helps you connect daily with a large number of your target market at no cost. How can you maximize other Twitter opportunities to help your market your business? The easiest way to do this is through a Twitter hashtag campaign.

What To Do If Your Facebook or Twitter Account is Hacked - Click To Read Article
It's no longer a matter of IF your Twitter or Facebook account will be hacked, but simply WHEN. Many of the messages from a hacked account are linked to a virus or some type of malware that either infects your computer or will gain access to your account and send all of your friends and followers spammy messages. Here are steps you can take if your Twitter or Facebook account is hacked:

Top 8 Signs of ECommerce Fraud: How to Detect Fraudulent Credit Card Transactions - Click To Read Article
Today, ecommerce credit card fraud is becoming the rule rather than the exception. Unfortunately, the credit card thieves are becoming smarter, making the fraud more difficult to detect. Here are the 8 clues that tipped me off to the possibility of ecommerce fraud on my web site:

Copywriting Tips: 13 Steps to Creating the Perfect Sales Letter Template - Click To Read Article
The most challenging piece of product creation is the creation of the sales letter landing page where you talk about and sell your product. Creating an effective sales letter is really all about following a formula. Here are 13 steps to help you create the perfect sales letter for your product or service:

Top 7 Out-of-the-Box Ideas to Get Your Articles Published Online - Click To Read Article
Not all publications or blogs serving my industry or my target market are on the distribution list for the well-known, high traffic article directories. So, to ramp up the syndication of my articles yet another notch, I also submit them to specialty or niche publications that I have discovered over the years. Here are my 7 best out-of-the-box ideas to find publications and sites that are frequented by your target market and might publish your articles:

13 Examples of Continuity Income in a Service-Based Business - Click To Read Article
Tired of the day-to-day struggle of chasing one client to the next? Want a better way to run your business that enables you to better predict your monthly income? One of the best ways to stabilize your income when you're a self-employed service professional is to create a monthly recurring source of income for yourself, commonly referred to as a continuity program. Here are 13 examples of how I've seen recurring income for services offered:

Article Marketing: 7 Essential Elements of an Article Resource Box That Gets Clicked - Click To Read Article
Distributing your articles to various article banks and directories online won't work for you unless you have a well-developed resource box. A great resource box is important to the success of your article marketing efforts because it is the key element that will drive traffic back to your site. Here are the 7 essential elements that you need to include in your resource box for maximum clickability:

Marketing Results: 7 Crucial Stats You Need to Track Your Marketing Success - Click To Read Article
It is imperative to determine what is important for you to track in your marketing. Whether you set up your system in a document or spreadsheet, you'll be amazed at the power that you feel when you view the numbers from week to week and can spot trends developing or problem spots that need a solution. Here are 7 statistics that I track in my weekly marketing tracking system:

How to Get 95% of Your Clients from Internet Marketing - Click To Read Article
Internet marketing is quite powerful, especially if you reside in a rural area or don't especially care for live networking events. If you're starting an online service business from scratch, or even if you've been in business a few years, here are the 21 steps I recommend that you follow to get 95% of your clients from Internet marketing:

Business Planning: Your 17-Point New Year's Business Inventory and Cleanup - Click To Read Article
A new year brings the urge to purge things from your business and begin anew. This act leaves you free to focus on what remains. However, what remains for many online business owners is electronic clutter, which is where they get stuck. To help you track these electronic pieces of your business, here are 17 points to include in your online business inventory:

Copywriting Tips: How to Market Benefits vs Features - Click To Read Article
One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product/service, rather than the features. Less than 10% of business owners truly understand it. Not surprisingly, it's also the primary reason that so many marketing campaigns fail. Here's how you can successfully distinguish features from benefits for your customer prospects:

7 Strategies for Building Online Relationships with Industry VIPs - Click To Read Article
One of the most difficult aspects of being an independent service professional is being seen as credible and as a viable expert in your industry. Until recently, that process often took years. However, with the advent of Internet marketing, that time process has been greatly accelerated. You can now become a person of influence in your industry and become known to other industry VIPs in a matter of months, rather than years. Here are 7 strategies that will help you build successful relationships with your industry VIPs:

15 Powerful Ways to Promote Your Teleclass - Click To Read Article
Teleclasses provide a platform for online service business owners to connect virtually with prospects around the world via a teleconference bridge line and share information with them. Many service professionals use paid or free teleseminars to grow their lists, establish their expertise, and deliver training and coaching programs. Here are 15 ways for you to promote your upcoming teleclass:

How to Become Your Industry's Leading Expert in 30 Days - Click To Read Article
Many solo service professionals wonder how they will ever become known in their industry, given the easy access to the abundance of information found online. How do you create trust and authenticity with your target market and be seen as a real, true expert rather than as a sham? One of the easiest and quickest ways to do this is by interviewing experts in your industry. Here are the 10 steps you can follow to help you become your industry's leading expert in 30 days by conducting expert interviews:

Ethical Bribes: 10 Most Effective Client Attraction Device Giveaways - Click To Read Article
One of the quickest ways to build your email marketing list is by creating an ethical bribe, or a client attraction device. This free giveaway serves to entice visitors to your site to sign up for your email list because they want to access your solution to their problem proffered in your email list opt-in box. Here are 10 ideas that you can use to package your information into a valuable ethical bribe for your web site:

5 Secrets to Turbocharging Your Online Business with a Telesummit, Today! - Click To Read Article
A telesummit is a virtual online conference that offers a line-up of varied speakers over a period of time. The telesummit is usually organized by a theme or for a particular target market. The free "live" telesummit model is the one that I thinks offers the most possiblity for helping accelerate your business growth. Here are 5 secrets to turcharging your online business with a telesummit:

Top 10 Firefox Browser Plugins - Click To Read Article
I recently fired Internet Explorer as my primary browser and replaced it with the Firefox browser. The ability to customize Firefox with over 1500 plug-in extensions is what makes this open-source browser so special. However the large number of options makes it tough to know what's worth installing and what's will be a complete waste of your time. Out of these, here are my top 10 Firefox extensions:

7 Reasons Why an Online Business is the PERFECT Business for Introverts - Click To Read Article
Introverts often take a beating in regular employment, as by-and-large they are an outnumbered minority. Since extroversion is the more common personality trait, those who don't live our lives under those ways of being often don't fit into what society deems as "the norm." In many cases, entrepreneurship is the way that introverts choose to make a living, and the structure of how an online business is run offers some key advantages for introverts. Here are 7 reasons why an online business may be ideal for you:

How to Use Your Ezine Thank You Page to Create a One Time Offer - Click To Read Article
Many times, when you sign up for a free giveaway or purchase an item, you are taken to an OTO (One Time Offer) page, where you'll be given the opportunity to purchase a "never to be seen again, one time offer," which is a product that has been discounted for one time only during this one particular transaction. Here's how I decided to implement this strategy:

Business Planning: 4 Steps to Creating Your Online Business Model Blueprint - Click To Read Article
Your business model doesn't have to be at all complex, but should provide the guiding force for all that you do, like guiding you to the opportunities to accept, the joint ventures and strategic alliances to pursue, and the new ideas you should retain and develop. Here's are the 4 steps I'm following as I redesign the blueprint for my online business model:

Twitter Marketing: How to be Follow-Worthy on Twitter - Click To Read Article
"How do I get more followers on Twitter?" is a question I'm often asked. Paying someone to find followers for you isn't the answer. What works better is providing useful, helpful information to those who follow you. Do this long enough and word will spread about you and your number of followers will increase. Here are the 7 ways you can become follow-worthy on Twitter:

Client Testimonial Tips: 10 Most Effective Questions for Take-Action Testimonials - Click To Read Article
Client testimonials are a vital factor in establishing a relationship of trust with new visitors to your site. How do you go about getting testimonials that are compelling and make your visitors take action? Here are ten questions you can ask your clients to get results-oriented testimonials for your online business:

Ezine Marketing: How to Triple Your Ezine Opt-ins With a Squeeze Page - Click To Read Article
A squeeze page is a landing page with one purpose -- convince the visitor to enter her name and email address to join your list and/or receive your giveaway. It's possible to create an effective squeeze page without harming your traffic volume or SEO efforts. Here are the 10 essential components you need to create an effective squeeze page for your ezine:

Internet Marketing: The #1 Marketing Mistake Made By 75% of Online Business Owners - Click To Read Article
Do you have an inbox filled with emails promoting yet another new marketing strategy or promising results that will cure all of your marketing ills? Most of the strategies are flash-in-the-pan -- here today and gone tomorrow. Discover the one secret to internet marketing success and how to avoid the #1 internet marketing mistake made by 75% of online business owners.

Social Networking: 7 Strategies to Finding Your Target Market on Twitter - Click To Read Article
The best way to use Twitter in your business is by having followers in your target market. Fewer followers that are members of your target market are much more useful to your business than lots of followers who come from everywhere. How do you find members of your target market on Twitter? Here are my top 5 strategies:

Email Marketing Tips: 5 Best Strategies to Develop a Responsive Email List - Click To Read Article
Whether you have a 500-person list or a 5000-person list, the rate at which they respond to your offers ties directly in with how well they know, like and trust you and see you as the expert providing answers to the problems keeping them awake at night. Here are the 5 strategies you can employ to develop a responsive email list.

Social Networking: 10 Steps to Finding Your Target Market in Facebook - Click To Read Article
Marketing on social networking sites can help you increase the size of your email list and help you grow your business. The key to success with social network marketing is making sure that members of your target market are in your network. Whether you're an experienced social networker or just a newbie, here are 10 secrets to growing your target market network in Facebook:

How to Create Your Target Market Profile - Click To Read Article
Once you have defined that target market, you're overwhelmed with all the details and facts you have collected and may have no idea about how to use this information. Creating your online marketing materials with one member of your target market in mind is often easier than by thinking of them all. To help you in this effort, create a target market profile.

5 Secrets to Moving the Free Line With Your Client-Capturing Device - Click To Read Article
Email marketing continues to be a viable marketing strategy. However, in order to convince savvy Internet searchers that they should do business with you, you need to up the ante and create more offerings and greater content in your website giveaway. Here are 5 secrets to enhance your client-attraction device on your website:





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