Tweet

Ernest Barbaric Articles

Guest post by: Ernest Barbaric

Peanut Butter Manifesto: Are you spreadable? - Click To Read Article
Exploring three key pieces of spreadable, sharable content: Accessing your network's network, Understanding the mechanics of social media and Asking.

Digital Marketing Trends 2010: Buying Process - Click To Read Article
OUR BUYING PROCESS is changing. The way we make purchasing decisions is changing. And technology is making that happen. A few years ago, when considering buying a car, most people would check out several dealerships and quite possibly the “Consumer Guide” before making a decision. Dial the calendar a few years ahead and think… When is the last time [...]

Herding Cats and Social Media ROI - Click To Read Article
I was recently part of a social media panel at the first Internet Marketing Conference in Calgary. First of all, respect must be given where it’s due… it was an absolute pleasure to share the floor with some of the brightest minds around including Gillian Muessig, Alli Marshall, Patrick Schwerdtfeger and Doug Lacombe. One of the topics we discussed was ROI of social media and throughout the conversation, there were a few common threads I will try to distill into a few key points below. Who are you trying to reach? This should be the first question to ask yourself. Before you even consider creating yet another DOA twitter account or a Facebook fan page, get to REALLY know your customers. Investing time and effort here early will save you many headaches and barrels of cash later.

Confessions of a Digital Nomad. - Click To Read Article
No longer chained to a desk in order to be productive, we are able to work from virtually anywhere that has internet access. And even that is no longer a real requirement as most people with iPhones and Blackberries are now able to tether their mobile devices to their laptop and get online. Speaking of which, that is exactly how I spent a good half of my summer vacation last year in sunny Christina Lake, BC. Thanks to a sudden surge of inspiration and fresh air, I was able to complete a web project using iPhone tethering, somewhat to dismay of everyone else… but hey, you have to strike while the iron is hot! Enough about that though… what does this mean in real world terms? Well it means the workforce of tomorrow is changing and even more accurately the way we spend our time is changing. If we dig down to marketing terms...

Does Your Social Media Consultant GET IT? - Click To Read Article
Pardon the language, but there is a lot of BS in the marketplace and I feel sorry for those having to trudge through it, burn up their marketing dollars and get dismal results… leaving you wondering if social media is even worth the consideration. I hope you as a marketing manager or someone paying for these services will look beyond the stacked buzzwords, single page expert websites and seek some real value and actionable advice. With that in mind, I took the liberty of compiling a few things to look for when you’re considering help with social media.

Future of Social Media - Click To Read Article
Social Media is here to stay! So how can you best prepare for this coming evolution? Embrace the super-connected age and be willing to release control. Your customers are already defining your business for you through blogs, reviews and check-ins. Give them a story to tell about your brand. Reward them for the digital branding they are doing for you. This also means you should be aware of what your customers are doing, how and where they are communicating, in order to best support them. Hop on Twitter and search what people are saying about your city, your industry, your business. Find a way to connect with them. Embrace and be willing to change. Because it’s coming.

A Morning With Seth Godin - Click To Read Article
This morning I was privileged to attend a video conference with one of the best marketing minds of our generation, Seth Godin. This fantastic event was presented by Travel Alberta as part of their speaker series program. I’ll try to digest and share with you some of the key points Seth talked about today. Please note my personal opinion is mixed in with Seth’s notions.





Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Paint A Word Picture - Excite Your Customer

Starting a Business a Brave Move or a NoBrainer

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.