|
|
Like this article? PLEASE +1 it! |  |
|
Taking a Chapter from Amazon's Playbook - The Art of the Bounceback
| Guest post by: Traci Hayner Vanover |
Article Overview: Don't reinvent the wheel! Some of the most savvy sales strategies are right in front of you. Take a chapter from Amazon's playbook and learn to master the art of the bounceback.
 |
Free Download - Developing Marketing Street Cred Part 8: The Right Tools for the Job By Traci Hayner Vanover |
Taking a Chapter from Amazon's Playbook - The Art of the Bounceback
Much to my husband's dismay, I am no stranger to
Amazon. Between my frequent book and CD purchases, there are some weeks
when I think I should have my own dedicated UPS driver. But I digress.
If you've ever shopped with Amazon, you've no doubt noticed how they track your purchase history, and provide helpful recommendations as to other products you might like. And, if that weren't enough, that little animated gold treasure chest at the top of the screen beckons to me -- with its caveat that these "special offers" are only good for the next hour after you crack open the chest. No doubt these tactics fare well for Amazon -- they know that consumers are most "warm" to your products and services just after they make a purchase.
A smart marketer will seize that opportunity to offer complimenting products, a special price for an upgrade, etc. Don't let that shopper leave without offering a bounceback!
And don't even get me started on the sheer marketing brilliance of Amazon's customized email messages that send me a special alert when my favorite authors have released new products, or a similarly-themed product just hit their virtual shelves. Why, I am burning up my keyboard quicker than you can say "upsell!"
Another example - Vistaprint. As you are navigating the checkout, you are presented with the opportunity to order mailing labels, custom stamps, business cards, or even increase the quantity on what you just ordered. I myself have taken advantage of these offers -- and, I have even ordered less in the cart, just to see if the bounceback offer will be more cost-effective -- and, in many cases, it is.
Take a look at your website, and look for ways to create the bounceback. You may just be surprised by the results.
Related ArticlesIf you've ever shopped with Amazon, you've no doubt noticed how they track your purchase history, and provide helpful recommendations as to other products you might like. And, if that weren't enough, that little animated gold treasure chest at the top of the screen beckons to me -- with its caveat that these "special offers" are only good for the next hour after you crack open the chest. No doubt these tactics fare well for Amazon -- they know that consumers are most "warm" to your products and services just after they make a purchase.
A smart marketer will seize that opportunity to offer complimenting products, a special price for an upgrade, etc. Don't let that shopper leave without offering a bounceback!
And don't even get me started on the sheer marketing brilliance of Amazon's customized email messages that send me a special alert when my favorite authors have released new products, or a similarly-themed product just hit their virtual shelves. Why, I am burning up my keyboard quicker than you can say "upsell!"
Another example - Vistaprint. As you are navigating the checkout, you are presented with the opportunity to order mailing labels, custom stamps, business cards, or even increase the quantity on what you just ordered. I myself have taken advantage of these offers -- and, I have even ordered less in the cart, just to see if the bounceback offer will be more cost-effective -- and, in many cases, it is.
Take a look at your website, and look for ways to create the bounceback. You may just be surprised by the results.
How to Get Financing For Your New Small Business by Sharon Fullen
WAKE UP Your Life! By Doris Roper
What is the difference between a Chapter 7 and a Chapter 13 bankruptcy?
Young Guns: TheFearless Entrepreneur’s Guide too Chasing Your Dreams and Breaking Out on Your Own by Robert Tuchman
Happy About an Extra Hour Every Day by Nicolas Soergel
Chapter by Chapter: Ten Self-Editing Questions Every Writer Needs to Consider
What is an automatic stay?
What is the means test, and how does it apply to me?
5.0 Diversification and Growth: Economic Report on Africa 2007
Focusing on Your Game Plan
Formal Networking Groups
The Power of a Sales Playbook Embedding Discipline and Best Practices in Your Sales Force
Should the UK and the Eurozone adopt America’s Chapter 11 format for bankruptcy?
Good News For Bankruptcy in New York
When Should I Consider Filing for Bankruptcy?
10 Ways to Get Out of Debt!
Sales Success Tip-Stop What's Not Working
New Study Suggests Lessons for Online Journalism
Lesson #4: Get Your Motivation from Love, Not Money
The Power of Your Child’s Imagination by Charlotte Reznick PhD
Home
> Marketing
> Traci Hayner Vanover
> Taking a Chapter from Amazons Playbook The Art of the Bounceback
> Google +
Article Tags:
amazon,
ecommerce,
marketing tips,
sales techniques,
selling
|
About the Author: Traci Hayner Vanover RSS for Traci Hayner's articles - Visit Traci Hayner's website Click here to visit Traci Hayner's website   Is Your Blog on Life Support Making Headlines Passing the Publicity Litmus Test Developing Marketing Street Cred Part 9 Putting it All Together Desperado Get Off the Fence and Get on the Net Horton Hears an Opportunity What Dr Seuss Beloved Character Can Teach Us About Marketing |
Related Forum Posts
Re: New Video - Should I Get A Job Or Start A Business?
- Hi Evan,
I was curious to know what you'd suggest and I think you gave excellent advice. Taking a year out to try and start your own business is a great idea. Taking a year out after college is a well established option so I guess it doesn't prejudice your chances of getting a job should you wish to do so later on; it probably improves your chances if you've been getting valuable experience of managing a business and of course, if all goes well, you won't need to find out.
Definitely a video for my website.
Thanks!
David
Re: looking for experienced affiliate feedback
- Hi Chris,
That's a great tip. The real benefit to running an affiliate marketing is getting other people to promote your business for you. Taking a pro-active approach as you suggest will certainly help.
3 Networking Questions
- Hi Everyone,
I was reading Jeffrey Gitomer's "Little Black Book of Connections" and there were a number of key points that I needed clarification on (*please note that you don't need to read the book to answer these questions):
1.) In Chapter 4, Jeffrey Gitomer says "If you're trying to connect at a social event, DON'T drink. Any connection you attempt while somewhat tipsy will leave the worst possible impression. If you're going to drink, maybe the best thing to do is carry your competition's card, and give them away" (100), but my question is "What if everyone else there is drinking?" Personally, I rarely even drink socially, but wouldn't it be considered rude to not at least have one drink in order to be deemed a "team player"? Or is Gitomer only warning against getting hammered?
2.) Moreover, on page 114 Gitomer states that the best way to connect with others is to ask for their opinions, ideas or feedback. But what should one do if the other person you're trying to connect with has also read this book (or is a naturally great connector) and is deliberately limiting his/her responses or simply firing questions back? How can you connect with someone who won't allow you to play on his/her ego?
3.) Lastly, on page 117 Gitomer recommends that people should start with a question rather than a statement when trying to connect, but then in Chapter 6, he also suggests giving "your 30-second personal commercial and then ask what he or she does" (153). So should one start with a question OR his/her 30-second personal commercial when trying to connect with someone new? Or is it really just dependent on the situation?
Any light someone can shed on the questions above would be greatly appreciated!
Thanks
Finding creativity
- Great topic Andy! For me it's:
- Going for a walk (I always try to get out at least once during the day)
- Taking a shower
- Reading business magazines (especially Inc and Business 2.0)
- Late at night (I'm more productive / creative at night than during the day)
- Relaxing with a drink at the bookstore
Re: Let Your Employees Nap At Work
- Taking a nap in between working hours does help but however, I don't think a lot of companies will allow that. Mostly are related to safety concern. The place where I work at is definitely a no-no even though it is an office environment. But however, instead of a nap, will not allow the employees to engage in relaxing activities like reading the newspaper or even reading the news online, having a chit-chat at the pantry or even a simple dart game.
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Featured Article
by: 
How To Use Carbon Copy Pro As A Strategic Tool For Your Business
Best Automated Forex Trading Strategy
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
Steps For Starting A Small Business
Tips to Take Control of Credit Card Debt
Download a template or see a lawyer?
Steps For Starting A Small Business
Tips to Take Control of Credit Card Debt
Download a template or see a lawyer?
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.