Big Rocks are Essential for Business

One of Stephen Covey’s

Effective Habits

The best strategy for keeping

focused and moving toward your goals is Big Rocks. Do you have Big Rocks? If

not, you should....

It was Stephen Covey who

talked of ‘big rocks’ in his book “7 Habits of Highly Effective People”. The

essence of the ‘big rocks’ analogy is that if you don’t attend to the big

things first, you’ll never get them done [fit them in]. The book explains a

story where people at a live event watched a demonstration of the presenter

filling a jar with big rocks. There was still more room so he added some

pebbles. There was enough room to add some sand to fill in all the gaps.

Finally, he added some water to show that the jar could in fact hold a little

bit more.

One of the attendees believed

the demonstration showed that if you really work at it, you can still fit more

in to your day/do more.

The point of it is, if you were

to do this in reverse, you’d never fit in the big rocks. If you don’t attend to

them first, you will never be able to fit them in/get around to them.

The Big Rocks need to go first if you want to make true progress. Say ‘yes’ to the Big Rocks and ‘no’ to the

smaller things if they’re getting in the way.

I use this strategy with all my

clients and myself and it’s highly effective!

So, what are your Big Rocks?

These are the things that will

really make you progress toward your goals and move your business forward. They

are not your to-do list or your daily action plan.

Ask yourself this: what are the big things that would really move you

forward, if you were to have them done? It could be to have your new website

up. It could be to secure that big proposal you’ve submitted and which would

make a huge difference to your revenue this year. It could be to get that

speaking engagement. It may be to launch that new product (I know that Big


It may also be something you’ve been putting off for a long time, but

you know you need to address. Are you not

doing something? Is there something you keep pushing into ‘one day’...

Get an ‘Accountability’ Buddy

Defining your Big Rocks is one thing, but being accountable to them is

how you really get results. Ask a friend, a colleague, a fellow Bossmentor®

Club member to hold each other accountable!

I hold my clients accountable for their Big Rocks, and I have my own

accountability partners to keep me focused on the priorities.

Focus on Priorities for a Week

or a Month

Set your Big Rocks for a month if they’re really big, or if they’re

smaller and you really want to move faster, set them on a weekly basis.

Set yourself up for success and make the timeframe realistic.

I use Big Rocks over a period of a month for my clients and that works

very well. If you’re inspired and on fire with a new venture, you may want to

set them weekly.

Just remember, Big Rocks are to keep you focused on the big things –

the priorities that will move your business forward and keep you focused on

your goals.

Don’t set too many, don’t give yourself too little time, and find a

buddy to keep you accountable.

That’s my top tip for getting focused and setting yourself up for


Good luck!


© BOSS Management Group Pty Ltd. All Rights Reserved.
Want to use this article on your website or your own blog? No problem! But here's what you MUST include: 
Jenny Stilwell is a strategy advisor and business mentor to owners of small and medium sized companies, helping them make the shift from being operational business owners to become strategic CEOs of their own companies, developing the right strategies and structure for clarity of direction, successful business growth, ...

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