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Learn from Golf... Create More Revenue

Guest post by: Jenny Stilwell

Article Overview: When you get to the golf course, you can play golf. Eighteen holes or nine holes. Hire a cart, or not. There’s also a shop with golf clubs and accessories, clothes, and food and drink as well. All revenue streams for the club.

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Learn from Golf... Create More Revenue

When you get to the golf course, you can play golf. Eighteen holes or nine holes. Hire a cart, or not. There's also a shop with golf clubs and accessories, clothes, and food and drink as well. All revenue streams for the club. The core service is fairly straightforward, with a few options, just like many consulting and service-based businesses.

But, what I think is creative is the way that lessons are packaged, which all service-based business owners can adopt.

1. One-on-one lessons.

Pay a premium, but a minimum number of lessons because any less is futile.

Buy them for yourself, or as a gift for someone else.

2. Bring-a-friend lessons.

Have fun and bring a friend so you can learn together, then play together. Help each other after the lessons as well. Bringing a friend keeps you accountable to the learning process.

Less expensive than individual coaching; still have the option to purchase lessons in batches (minimum 6 lessons for example). Keeps people coming back and the lessons become an experience as they get to know the golf coach and improve their skills/position.

3. Group lessons

Don't have a friend who wants to learn with you, prefer not to have the lessons on your own...join a group.

Least expensive option, less option, less individual attention, but different dynamic with the group and opportunity to meet new people and make new friends. Golf plus social benefits!

4. Clinics

Group classes at special times of the year and to focus on specific techniques - driving, putting, long game, short game etc.

These clinics can be targeted at different groups - niche ‘products' for niche groups - kids, corporate groups, etc.

All of these options create new and ongoing revenue streams for individuals and groups. They can be purchased for immediate use, and as gift vouchers.

What could you do with your own offerings to repackage and create new revenue streams for your business?

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About the Author: Jenny Stilwell
RSS for Jenny's articles - Visit Jenny's website

© BOSS Management Group Pty Ltd. All Rights Reserved.
Want to use this article on your website or your own ezine? No problem! But here's what you MUST include: Jenny Stilwell is the founder of BOSSMENTOR®, a mentoring consultancy providing advice on strategy and business growth for professional, lifestyle-oriented business owners who want to grow the value of their businesses and ultimately spend less time working in them. To get your complimentary copy of Jenny's special report ‘3 Ways to Dramatically Increase Your Income & Business Growth' and receive her fortnightly information on marketing and business strategies that will help you create a better business, visit http://www.bossgroup.com.au



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