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Jenny Stilwell Articles

Guest post by: Jenny Stilwell

Create Your Signature IP for Easier & More Successful Marketing - Click To Read Article
If you have a service business, you would have realised by now that it’s way more difficult to sell and market than a tangible product. However, services do provide us with more flexibility for packaging and reconfiguring them into different ‘products’. But, without identifying your signature IP or your core area of mastery, you will always struggle to market your services. Here are some steps to help you identify the essence of what you do – your core mastery. It may be what you do for one niche and not another, or it may be one service you provide out of many to the same group of clients. From that, you need to distil what it is you do into a signature service.

Is Your Thinking Bigger Than This? - Click To Read Article
What framework are you using for your thinking? How big is your thinking? Whether in business or in life, we will only grow and live an expansive life if we expand the framework of our thinking. Is your thinking in the detail of your business day to day, or do you ‘plug in’ to a bigger vision that inspires and motivates you? Expanding your framework for thinking on a much bigger level is like exercising a muscle. Keep exercising those bigger thoughts and watch your life and business expand.

Which Client Are You? - Click To Read Article
Growth and profitability for your firm is less about acquiring and maintaining more clients, and more about strategic selection and retention. Many (most) firms grapple with this concept, as it appears counter-productive to expend energy in acquiring clients, only to let some of them go, and there’s always the consideration of the potential that a particular client may bring to the firm in the future. Unless clients are proactively managed through a client growth process, the value to your firm will be realized a lot more slowly and the returns are unlikely to be as high when you let the client drive the process. The resources that your firm needs to employ in order to acquire and service your clients, is also a key consideration in how you grow your client base.

What Kind of Growth are You? - Click To Read Article
There are different approaches to managing and building businesses. These are - just let me get out there and sell. - we are in the BRW Fast 100. - we don't do any sales and marketing. - I don't want to grow any bigger. - Ive got to get some money in. Whatever approach you take to your business, it’s always good business practice to regularly stop, reassess what your strategic focus needs to be, and then develop the necessary game plan that will move you toward sustainable and profitable growth.

8 Ways to Generate New Business - Click To Read Article
The following activities will help you generate new business opportunities. I use them in my business and help my clients do the same. They include reactivating connections, getting more active with local groups through social media, identifying your ideal client, adding outreach marketing to the mix, asking for referrals, resuscitating old leads and reassessing your offer. I recommend that you make this an ongoing exercise to achieve optimum benefit.

Start Building Your Brand - Click To Read Article
Your brand is not just your company name or logo. It is what your clients and customers experience of your business and service and is what the brand menas to them. This article provides a list of unique experience contact points where the outside world comes in contact with your brand. Ask yourself how you’d score each item out of 10, and if it gets less than 8/10, then your brand needs some work in that area.

Which of these revenue models is right for you? - Click To Read Article
Everyone wants to make money while they sleep! The reality is that nearly all service professionals need to have a stable business nefore seeking passive revenue. There are essentially three simple models for service based businesses and professionals: direct, leveraged and passive revenue and each has its own set of challenges.

Winning strategies to raise your profile this year! - Click To Read Article
Marketing is all about being noticed. If you want to get noticed this year, you will want to get started immediately. The following are tested strategies that yield quick results. The important factor is the requirement for you to be focussed and target a specific group or area. The more focused you are, the more impact your activities will have.

Success: How will you know when you're there? - Click To Read Article
There is a difference between goals and having a successful life. Our goalposts change as we progress. Answering the question about ‘how do you know when you’re there’ forces you to get really specific about what it is that you want in your life. A successful life is one in which we achieve whatever is most important to us.

Big Rocks are Essential for Business - Click To Read Article
The best strategy for keeping focused and moving toward your goals is Big Rocks. These are the things that will really make you progress and move your business forward. Do you have Big Rocks? If not, you should. If you don’t attend to the big things first, you’ll never get them done.The Big Rocks need to be attended to immediately if you want to make true progress. Say ‘yes’ to the Big Rocks and ‘no’ to the smaller things if they’re getting in the way.

Learn from Golf... Create More Revenue - Click To Read Article
When you get to the golf course, you can play golf. Eighteen holes or nine holes. Hire a cart, or not. There’s also a shop with golf clubs and accessories, clothes, and food and drink as well. All revenue streams for the club.

Successful Communication – 4 Key Categories - Click To Read Article
There are four key categories to remember when thinking about whether you are maximising your communication with your target market.

The Role of CEO as Marketer - Click To Read Article
The CEO or Managing Partner or business owner has many different roles in a small business: strategist, salesperson, mentor, technician, mediator, trainer, financial planner, project manager, customer service representative, and many others depending upon the type of day!

Where Are The Emerging Growth Opportunities? - Click To Read Article
This is the fourth article in the Riding the Recession series. It aims to provide you with some food for thought regarding potential emerging market segments and opportunities, as we approach the new year facing a market that is less robust than it was 12 months ago.

Stay Relevant – Adapt & Reinvent Your Offer - Click To Read Article
This is step 3 in the Riding the Recession series of articles.

Opening a Branch Office – Options & Considerations - Click To Read Article
Work though the following checklist before you proceed with opening a branch office, in order to determine if you’re ready to take the plunge.

Product Creation = Revenue! - Click To Read Article
You may not think product creations is particularly important if you have a service business, but it is!

How to Measure Your Marketing Results - Click To Read Article
The following checklist is by no means comprehensive, but here are a few guidelines to getting the most out of your marketing dollars.

How to Get Paid What You’re Worth! - Click To Read Article
Setting fees that will represent what you are worth, and make money for your business, is based on good judgement, knowing your client, having a good sense of self worth and also knowing what your options are.

How Relevant Are You Really To Your Clients? - Click To Read Article
Would any of your clients betray you? Would you have any warning? Any why would they betray you? They would if you were no longer relevant to their business. I want to take this opportunity to outline a way to help optimize your core business in a difficult market.

Get Ready for Speaking to Generate New Leads Fast - Click To Read Article
Referrals and public speaking are the fastest and most direct ways to generate new leads, because it fast-tracks the time it takes for people to know you, like you and trust you.

6 Mistakes to Avoid When Setting Up A Bonus System - Click To Read Article
Setting up a Bonus System does not need to be difficult, it doesn’t need to add unsupportable expense into your business, but it does need to be equitable and it does need to be easy to understand and implement.

6 Steps to Finding Hidden Value in Your Client Base! - Click To Read Article
Whether you have a retail business, a professional service business, you’re a distributor of products, a producer of products, a medical practitioner, or owner of any other sort of business, you will appreciate that the fastest way to increase your revenue is to grow the value of your existing client or customer base.

Don't Ring the Bell - Develop a Success Mindset - Click To Read Article
The visual and the symbol of the bell in the movie, GI Jane can teach us about developing a success mindset. Here's what it taught me...

Smart Tips for ‘Working the Room’ - Click To Read Article
Once you’re at an event – whether social or business – you need to make the most of it and ‘work the room’. I witnessed some excellent working of the room at the Oaks Day cocktail party, which I’ll share with you here.

Is Something Missing From Your Business? - Click To Read Article
Our businesses don’t always perform the way we want them to, but the results we get are a direct reflection of what we focus on. These are the steps that will help bring back what’s missing from your business.

4 Steps to Ramp Up Your Marketing - Click To Read Article
Always a good strategy in any market, but especially in a slower one, we’re going to focus the sixth article in the ‘Riding the Recession’ series on ramping up your marketing.

Does your business enable you or tether you? - Click To Read Article
People want to build a business they enjoy, but more importantly, build a business that actually encompasses life goals and passions as well.

3 Ways to Make Your Business More Secure - Click To Read Article
Here are 3 quick strategies to minimize risk and ensure you will ride through the recession with a healthy and profitable business.

Cull Your Client Base In Order To Grow - Click To Read Article
Just as you grow your business, you need to work with clients who are also in growth mode, or who have the potential to do so.

How do you cut through the noise? - Click To Read Article
I gave a talk at a function the other night, and was asked an interesting question by one of the guests, being how do we cut through the noise to market our products, services and ourselves. The Zen answer is, you make a different sound by being silent. The practical answer is, you need to focus on three things to cut through the noise.

5 Steps to Focusing On Your Business Priorities - Click To Read Article
Whether you are trying to get clear on your business direction, or your daily tasks, you have to chunk up from the detail swimming around in your head to a higher level focus.





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