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The New Normal Requires Cost Effective Marketing

Written by: Anne Moss Rogers

Article Overview: Gone are the days when you had the luxury of trying out dozens of marketing initiatives and media to just see what works. The recession has lasted long enough to make an indelible mark on how people budget for their business and spend their marketing dollars. For that reason, people are looking for long term, low cost, high return options to incorporate into their marketing mix.

The New Normal Requires Cost Effective Marketing

One of the best deals out there is iVouch

You know testimonials work. But it adds a whole new level of credibility if your customers enter reviews on a third party site in their own sweet words. It’s the cheapest advertising on the planet-- yet one of the most effective. That makes iVouch a tremendous bargain particularly when you compare it to pay-per-click ads. Just two weeks of ppc advertising can siphon up what you’d spend on a year of iVouch. If you’re an ecommerce site, you’d be nuts not to consider it.

Gathering your testimonials

Getting the testimonials is easy. You send an invitation in the form of a link via email or through the iVouch website. Customers open the email, click the link and start typing. To make it really easy, you can even have them sent automatically to keep your testimonials fresh and updated.

You can also integrate code into a shopping cart (or have your programmer do this) to automatically send out a request to rate the shopping experience. Oh so very effortless. Better still, iVouch can be integrated into your Facebook page, Twitter, MySpace and more.

Eventually, you end up with a lot of reviews—all fed to the search engines. Imagine the presence you’d have after a year with very little effort from you and for less than the price of a cup of coffee per day.

Using your iVouch testimonials to market your business

Customers who surf the web to find out the scoop on your business will find your reviews in search engine results pages and ultimately on the iVouch website. But how else can you use your iVouch testimonials to market your business?

For one, you can choose which ones you’d like to syndicate on your own website. You copy some code, paste in on the page and voila, they get fed automatically on your website when you click “syndicate” on a newly posted review on iVouch.com.

Business features are always being added and you can even see a “traffic summary” that gives you the scoop on what keywords led them to your iVouch reviews. You think people don’t google you to check you out? Just take a look at these stats! They will blow you away.

Will the sky fall if you get a bad review?

If you are dedicated to customer service, it’s unlikely you’d get many, if any, of these. And if you do get that rare bad one, it just makes the rest look legit and offers you the opportunity to address the issue in a publicly professional manner. For those who send invites, you’re probably not going to choose the most disgruntled of your customers unless you’re sadistic.

More than likely, if you have the guts to put yourself out there on a regular basis, you’re not some schlep who doesn’t care about the customer experience. It does take confidence to constantly be putting yourself up for review. Your customers will recognize that and be more inclined to choose your business as a result.

It doesn’t take a business mastermind to see the value here. It just takes initiative.

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Article Tags: ecommerce marketing, internet marketing, ivouch, reviews, testimonials, yelp
Referred by: http://www.ivouch.com/biz.cgi?ac=194



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Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Re: Kevin's Case Study #7 - How do you promote your new book? - Hi Kevin, Normal conversion rate is 2% for me. High conversion rate can be 5-6% or more probably. But if you use Google Adwords techniques properly and have the good sales letter, then it can be 25-30% or more. It depends on books too. If it is exciting and shocking book with great sales letter then it will determine the rate of conversion, too. Orxan
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol


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