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Jim Schakenbach Articles

Guest post by: Jim Schakenbach

Content Strategy: The Key to Developing Effective Content - Click To Read Article
Good content requires a content strategy. Without proper planning, content runs the risk of being dull, unfocused, and ineffective. This article outlines the steps a company needs to take to create the foundation of a solid content strategy, enabling it to develop focused, appropriate, and valuable content for websites and other sales tools.

Making the Most of Your Marketing Communications - Click To Read Article
Making the most of your marketing communications means getting the maximum return-on-investment for your marketing dollars. This article will show you how to accurately target your potential customer, develop alternative marketing channels to offset traditional advertising and PR, and provide five tips for maximizing your marketing communications budget.

News Releases: Writing to Get Noticed - Click To Read Article
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Five Writing Tips to Help You Write Like a Pro - Click To Read Article
Does the thought of having to write an email, news release, blog entry, or other document fill you with dread? This article offers five easy writing tips that will help you write with confidence, regardless of your job, title, or function.

Tips to Get More Visibility for Your Company - Click To Read Article
These easy tips can help any company gain more visibility just by maximizing their content. Just a few, simple changes to wording and presentation can make a big difference in being found by more potential customers.

Marketing Tips to Maximize Your Selling Message - Click To Read Article
These simple marketing tips will show you how to evaluate media, craft a powerful marketing message, and make the most of your marketing budget.

What Sales Literature Do I REALLY Need? - Click To Read Article
There is still one piece of sales literature most companies can't do without. While the Web and digital media have made it easier to reduce the amount of printing previously needed to provide product brochures,catalogs, and other sales materials to potential customers, there's still one, virtually indispensable piece of literature you'll want in your sales tool chest to sell your product or service more effectively.

PR for Beginners - Click To Read Article
News releases are a great way for companies to establish credibility and build brand identity. An effective PR campaign requires a properly crafted and delivered news release. This article provides helpful tips on writing and formatting an effective news release to improve your chances of getting it published and gaining valuable exposure for your company and its products or services.

Ten Tips to Improve Your Writing in 2010 - Click To Read Article
Everyone's writing these days but few are doing it well. These ten tips will enable you to quickly improve your writing and reduce your stress over writing your next email, web page, proposal, sales pitch, news release, article, case study, or any other written communication.





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