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A Paradigm Shift In Online Advertising?

Guest post by: Zac Hawkins

Article Overview: Will ads by request compensating internet audiences to view and rate targeted advertising create a paradigm shift in online advertising, or will Google, Yahoo, Bing, and Ask fight tooth and nail to preserve the status quo?

Free Download - A Paradigm Shift In Online Advertising? By Zac Hawkins

A Paradigm Shift In Online Advertising?

Fortune 500 companies with online advertising budgets in the millions per week range are switching from traditional pay per click advertising campaigns to the recently released "Ads By Request" platform. The major differences with this advertising application being audience compensation, precise targeting, audience rating system, the absence of click fraud, and fixed pricing.

Not only is this creating a level playing field between "Mom & Pops" and Fortune 500s, but the audience is actually compensated for viewing, rating, and helping to increase the size of the audience by sharing the new platform down 7 levels of compensation.

Does this qualify as an illegal pyramid scheme? No, since there is absolutely no cost to join the program and never any upgraded premium paid membership offered it doesn't fit the primary definition of an illegal pyramid scheme.

What seems to separate the Ads By Request program from other paid to view ads programs is the levels of compensation, the rating system, and the opportunity to not only invite friends and family to join but also for and non profit companies with huge subscriber/supporter bases which have the ability to add thousands or even millions into the compensation levels of any member's "team" with just one registration.

Full launch for the program was scheduled for late January 2010, but the Haiti earthquake side tracked the responsible company, (The Boloto Group Scottsdale AZ), which initiated a relief effort directly incorporated into the system.

One other important note is an Amber Alert system has also been incorporated the audience must acknowledge before interacting with the system if an Alert is within 100 miles of their registered location. Since this is generated online, it will reach the public hours before local media outlets will be able to report it.

Another significant difference with Ads By Request is the audience isn't taken directly to the advertisers website, but rather an advertising window provided by the system. Each ad view costs the advertiser 10 cents once viewed for a minimum of 10 seconds and rated 1 through 5 stars.

Advertisers are able to modify their ad campaign midstream to raise their ratings and conversion rates. The audience is also able to send the advertisement viral via social media tags such as facebook, myspace, utube etc. if they feel the ad is emotionally intriguing enough to share with friends.

This viral aspect of the advertising platform would be free to the advertiser so we can expect the best companies to make their presentation extremely interesting. Boloto Group has plans in the near future to make the program available to the mobile market as well as television.

For individuals entering the program the process is extremely simple. They simply join free and fill in their account demographics and areas of interest. All information is kept strictly anonymous. The individual then either uploads a toolbar or browser button and requests up to 10 ads per day when ever they choose while online.

For companies the process is equally as simple. They simply register with corporate information, upload a logo image they want users to see on their custom toolbar or browser button, and then share with their existing data base. Since their existing data base is motivated to share this program with their friends and family, companies have the potential to increase their data base and monetization model dramatically.

With the state of the economy still recovering from the recent recession Boloto Group describes their ads by request program as the perfect economic stimulus program.

Since non-profit and charitable organizations have been some of the hardest hit companies from the recent economic downturn, this seems to be an easy way for them to engage their supporter base and raise funds with little to no administrative costs.

The invite5 Ads By Request ad exchange is projected to reach 100s of millions of users in record time even with the past viral aspects of popular internet companies like twitter and facebook not withstanding.

If projections are within "ballpark" range, this new online advertising platform should prove to be one of the most significant events of 2010.

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Article Tags: internet audiences, online advertising, paradigm shift, targeted advertising

About the Author: Zac Hawkins
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Zac Hawkins Owner Hawkins Innovations Inc. & Founder of MyTeamBuild.com where internet income and social networking collide! Visit MyTeamBuild.com and be sure to tell them Zac personally invite you!

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