How to fix sputtering marketing
Is your marketing generating a steady stream of sales leads ?
If not, ask yourself this question: Do you have a marketing plan?
You may know what your business goals and objectives are. And you probably have a website and are doing some advertising or promotion. But without a game plan, your marketing activities are reduced to a few unconnected activities that are unlikely to produce the results you want.
A marketing plan helps you tie all your marketing activities together so you can create a roadmap that will lead you to your objectives.
And a simple, one-page marketing plan will take you a lot further than no marketing plan at all.
So what should your plan be based on? You can start with this outline of basic elements:
1. Identify Your Marketing Goals
What specifically does your marketing need to achieve for your business to thrive? How many new leads do you need each week? What percentage of those leads do you need to convert to sales? What is your revenue target?
2. Create A Marketing Strategy
Take a look at your goals. Now what is your overall approach and positioning in relation to your goals and competition. My marketing strategy uses an educational approach. By providing people with useful information and ideas, I get an opportunity to demonstrate the value I provide and establish my credibility.
3. Set Up Your Marketing System
Create an action plan. Tie all your marketing activities together into a system that reflects your marketing strategy. The idea is to have everything working together as one.
4. Creation And Implementation Of Your Marketing Activities
Now that you have identified what your marketing activities will be, it's time to take each marketing activity and figure out who will create and implement it and when.
5. Fine Tune Your Marketing Tools
Your marketing activities require the use of one or more marketing tools. These include your website, your marketing messages and things like article marketing. To get your prospect's attention, you need to ensure your marketing tools are primed to cut through all the marketing noise.
Creating a written plan may seem intimidating but as you can see, you should be able to hammer out the basics in a few hours.