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Blog With Pizazz - Your WordPress Blog CAN Be Interesting

Written by: Cathy Perkins

Article Overview: Have you ever found a blog on a subject that interests you only to find that you fall asleep while trying to read it? Blogs are not scholarly essays. They are not reports. They are not white papers. Be interesting and let your readers get...

Free Download - WordPress Blog Tip - Make Your Blog Work For You By Cathy Perkins
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Blog With Pizazz - Your WordPress Blog CAN Be Interesting

Have you ever found a blog on a subject that interests you only to find that you fall asleep while trying to read it? Blogs are not scholarly essays. They are not reports. They are not white papers. They do convey information but if you want avid readers, convey that information in an entertaining, conversational way. Let your readers get to know you by having a conversation with them. Ask questions - also a good way to get comments. Before you start to write, get a mental picture of your reader. Talk TO him, not at him.

Read your post out loud - yes - out loud. If you read it to yourself, your brain will compensate for little errors. Reading out loud allows you to find phrases that make you stumble or hesitate. Notice where your commas are. Is it a natural place to pause? If a comma makes you pause where you shouldn't, remove it. If you find a spot that's confusing, but a comma would make it clear, add one. The absolute rules of grammar and punctuation do not apply here. Readability and 'understandability' are what's important. Write like you talk, not like you write!

A word about spelling - it must be perfect. Don't rely on a spell checker because it won't find misused words like there for their or your for you're and on and on. Reading out loud will help with this too, but to spot those pesky typos, read your copy backwards. That makes you read word for word and those typos should stick out so you can fix them.

SEO is important but give some thought to incorporating your keywords in an engaging way. Your keywords should suggest good sentences. If they do not, do some more keyword research. WordPress has great SEO built right into it but there are things YOU need to do too.

Make your blog interactive. Interactive? Yes - if your reader has something to do he will be more likely to stay this time AND come back later. Put up a survey or a poll. Make him know that you value his opinion.

Don't forget to ask him to sign up for your feed or newsletter. If you want him to do something, you must tell him what you want him to do.

Pay attention but keep it light. Make your blog sparkle and your readers will take a shine to you!

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Home > Marketing > Cathy Perkins > Blog With Pizazz Your WordPress Blog CAN Be Interesting
Article Tags: blog, blogging with wordpress, cathy perkins, how to write an interesting blog post, seo, the wordpress wizard

About the Author: Cathy Perkins
RSS for Cathy's articles - Visit Cathy's website

Cathy Perkins is The WordPress Wizard. She is an expert in WordPress blogs and social media, specializing in consulting, coaching, and training on WordPress blogs, social media and networking and blogging in general. Cathy was recently name one of the 25 Of The Most Powerful & Influential Women in Social Media 2009 after being named One of the 50 Most Influential Women On Social Media in 2008 by Immediate Influence. Her blog, The WordPress Wizard, is included in the prestigious Alltop - magazine of influential blogs.

As The WordPress Wizard, Cathy has created:

* The WordPress Wizard blog

* The WordPress WorkShop

* The Wizard Presents - teleseminars on WordPress

* The WordPress Dashboard - Your Mission Control telecourse

* Your Commenting Strategy

* 3 Minute Blog Audio Tips

Cathy lives in the beautiful foothills of North Carolina with her two dogs, Tillie and Pierrot.



Click here to visit Cathy's website
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More from Cathy Perkins
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Blog With Pizazz Your WordPress Blog CAN Be Interesting


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