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6 Tips and Tricks to Attract More Internet Customers

Guest post by: Edward Primeau

Article Overview: Internet video is the key to attracting more customers to your website. Here are six key strategies for producing a successful internet marketing campaign using video.

6 Tips and Tricks to Attract More Internet Customers

Why are we not getting More Business from the Internet?

6 Tips and Tricks to Attract More Internet Customers

If you are using Internet Video then You Have Arrived!

By now I suspect you have realized the power of video. Jeannie Robertson has written about her success in the recent Speaker Magazine, YouTube and Google have made it a search priority for their search engine and Primeau Productions, Inc has seen business soar as a result of our clients realizing that the video party has started!

Can you believe that some businesses still clutter up their homepage and website with words in the hopes to attract search engines? Sure key words are still “key” but video rules the net when it comes to organic search results. If you want more leads then start an Internet marketing campaign using video. In the following update, I will give you a few tips and tricks that will help your marketing efforts right away. If you want more, give us a call or subscribe to “The Video Revolution” podcast series on iTunes.

If you are still skeptical about using video to market your business, professional speaking and message, then try this. Do a web search using any search engine for your key words and phrases that you want to be found with. How many results on page one are a video on YouTube? Our experience has taught us that as much as 70% of all web traffic will click on the video before any other link on page one of their search results.

So, how do you start your Internet marketing campaign using video? Sure you can probably create some video yourself. Before you run out and buy all the equipment, ask yourself if this is the best use of your time? Would you be better off using a professional company to create professional video?

Tips to Produce a Successful Internet Marketing Campaign using Video

1. Build the right team-you need design, programming, coding and video production. Coincidentally Primeau Productions, Inc. can help you will all these activities. Web design should be done by an experienced graphic artist. Programming and coding done by an experienced expert as well. Video production should not look armature but rather professional just like your product.

2. Design a strategy-know your plan before you attack. Make sure your strategy includes a form of engagement to help keep visitors and prospects interested and hang out long enough to understand your product offerings without being sold. Avoid the hard sell, it does not work anymore. Include entertainment whenever possible and keep it politically correct.

3. Finalize Your Brand-Do not cheap out on a poor looking logo or header for your website. This is your brand! When you do your grocery shopping, how much of your buying decisions are based on the packaging? Your logo and header on your website are extremely important.

4. Use Video Effectively-Produce video with a purpose. Make sure your message is clear and the video has entertainment value. Use stock footage, graphics and of course music. There are many sources of stock footage and music libraries available with low cost resources that can really spice up your video.

5. Don’t get sold on the SEO black hole- what a bold statement. Some companies that sell SEO (Search Engine Optimization) know what they are doing. However, you can spend a lot of money on Google Ad Words and other forms of paid advertising emptying your marketing budget quicker than you can say what happened? Primeau Productions, Inc believes in organic search results. Create compelling content on your blogs, produce engaging video and audio as well as write strategic copy for your web pages. Have you looked at some of the copy on your website lately? Nobody likes to be sold, but rather persuaded into your thought process.

6. Ask yourself “Why”?- Put yourself in your customers position. Why should they do business with you? What do you have to offer that is unique and different from your competition? Make sure this differentiation comes across in your marketing efforts.

If I were in your shoes I would put together a focus group of people you like, admire and respect and ask them to give you feedback on your website, marketing efforts and products. Tell them up front that they have total amnesty and that their answers will not hurt your relationship with them at all. That way they will be 100% honest with you.

I ask that you do the same with me. I will be the first to admit we have improvements to make to both our websites. We have a team of professionals who agree with me that improvements have to be made. There is a fine line between constantly improving and conducting business. Right now, Primeau productions, Inc is growing and transitioning our business to meet our client’s demands. We revise our websites often and create new video content that fills our prospects curiosity as well as peak their interest. I can tell you from experience, Internet marketing works when you have the right team and strategy in place, just like any other successful marketing process.

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Article Tags: brand, business, customers, internet, marketing, marketing campaign, search engines, tips and tricks, video, website
Referred by: http://www.rgrondeauenterprises.com



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