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How Do You Define Internet Marketing?

Guest post by: Edward Primeau

Article Overview: Internet marketing means different things to different people. What does Internet marketing mean to you?

Free Download - How to Combat Six Internet Video Challenges By Edward Primeau
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How Do You Define Internet Marketing?

Internet marketing is defined byus as leveraging the most connected and widely spread information distribution tool (the internet) by enabling and positioning consumers to advertise your brand. By engaging and making your brand accessible, you must engage and provide them an incentive. When you provide an incentive, you give consumers a reason to promote your brand.

Internet marketing gives us the ability to bypass expensive and obsolete static outbound advertising by replacing it with dynamic and creative holistic campaigns that can span globally, both vertically and horizontally, throughout your current and potential customer base.

Traditionally, Internet Marketing was predominately based on SEO (search engine optimization) and quantitative website traffic counts and analysis. However, we are beginning to see that quantity of traffic is secondary to the quality of traffic that Internet marketing could generate. The rules of SEO have changed from key word and Meta data to a system that is almost entirely based on the successful creation of a prominent and widespread online footprint. Information, blended media, thought leadership, reputation and visibility are key components to your brands footprint.

With the recent advent of social media to the internet landscape, the opportunities for expanding your online footprint in a valuable way are endless if leveraged properly and with strategic consideration.

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Home > Marketing > Edward Primeau > How Do You Define Internet Marketing >
Article Tags: coporate, facebook, Internet marketing, linkedin, sales, social media, training, twitter, video
Referred by: http://www.rgrondeauenterprises.com

About the Author: Edward Primeau
RSS for Edward's articles - Visit Edward's website

(800) 647-4281

Ed Primeau began his career in multimedia in 1979. As an engineer in the music industry, Ed has worked with renowned recording artists like Anita Baker, Bob Seger and Barry Manilow. In the early 1980s, Mr. Primeau developed a music industry marketing niche, hosting album release parties for major label record companies.

In 1984, Ed founded www.PrimeauProductions.com a full-service video production and Internet marketing company specializing in creative video and social media marketing campaigns. Ed volunteers for charities and organizations throughout the world including the national Speakers Association Foundation http://www.nsafoundation.org/ .

Ed is also a presenter to Notre Dame University.

In addition, Ed is also a respected audio visual forensics expert engaged in many law cases throughout the United States and Canada.

Ed is the author of “The Art of Production †a book about multimedia production including techniques, pre to post production time and money saving ideas and techniques as well as packaging and marketing multimedia products.

Ed is also a contributing author for "Advance Selling for Dummies". He has been published in many newspapers and magazines including the Wall Street Journal http://blogs.wsj.com/speakeasy/2009/08/11/pynchon-revealed/.

Primeau Productions, LLC is working with The Napoleon Hill Foundation restoring films of Dr. Hill for future release. Primeau Productions, Inc is actively involved with production, publishing and promotion. Digital Internet campaigns for clients throughout the world. www.PrimeauProductions.com and blog www.VideoProductionPrimeau.com

 



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Related Forum Posts
Re: Kevin's Case Study #11 - A New Forum Category? Re: Kevin's Case Study #11 - A New Forum Category? - Hi Kevin, Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory. Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing. I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
Internet Marketing Conference on SLife Internet Marketing Conference on SLife - I've been trying to log in but it keeps crashing.. anyways.. a friend of mine in BC plans on holding Internet Marketing Conferences on SecondLife and have the same top internet marketers that would normally be in Live Internet Marketing conference speak. Income will be generated from admission charges, product sales during breaks, sponsor tables, etc etc.. Just to get the ideas flowing in your head that anything you can do in the real world can be replicated in SL. There is no planned date as of yet for this conference.
Re: Hi from a Manhattan coach Re: Hi from a Manhattan coach - Hi Julie, Welcome to the forum, it's great to have you here and thank you for telling us a little about yourself. You sound like a very enthusiastic person who likes what she does and in Internet Marketing that is very important and you also sound like a 'people person' which is great. Internet Marketing is time consuming and challenging but can also be extremely rewarding and hopefully profitable. I don't know how many forums you have signed up to but this is one of the best. The support and guidance you get here is what makes it the success that it is but as I am sure you know from looking at the side bar that there are many aspects of business that are catered for here which will help you along the way, best wishes, Mal.
Re: How many mambers of this forum are also member of WF? Re: How many mambers of this forum are also member of WF? - Hi Kevin, I have to agree with Tanny. All forums are unique in their own way, but doesn't mean that one is better than the other. What you might get out of one forum, you may not get from another. For instance, the WF focuses on Internet Marketing, while this forum focuses on Entrepreneurship. Each has their own set of benefits. I don't think you can really compare one to the other, unless of course they focused on the same topic. I have learned a lot from this forum, stuff I would never have gotten from the WF. With that being said, I've learned a lot from the WF, specifically since I need to know about Internet Marketing and running an online business. The addition of the Online Business forum here will help, and Jeff is doing a great job as moderator.
Kevin's Case Study #11 - A New Forum Category? Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks


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