Successful Professional Speaker Demo Videos

Guest post by: Edward Primeau
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How to Combat Six Internet Video Challenges - By Edward Primeau

Successful Professional Speaker Demo Videos

When you're a professional speaker your demo video is one of the most important marketing tools second only to your website. Any successful professional speaker today on the speaking circuit has a well produced, effective speaker demo video. But, what makes a great speaker demo video?

Grab the viewer’s attention quickly keeping in mind who will be viewing your demo video. Corporate decision makers move through demo videos quickly and want to be drawn into your video immediately or they move on to the next candidate. Your demo video will qualify as well as disqualify so make it like a movie, tell a story and engage the viewer immediately.

Your video has to describe your expertise, credentials and experience using voice over to explain why you are the right candidate for your topic message.

Be careful not to over state in a voice over your message. It is more appropriate to show instead of tell when it comes to your message. Whenever possible, include video clips of your message and include stories. There are always exceptions however, try to keep your clips to 3-4 minutes each so the viewer can feel as though they were in the room.

If you interact with the audience, show it in the demo. If you bring the audience on the stage, show it in your demo. If you are funny, add humor clips; if you are not funny, don’t try to be funny.

Try to use more than one digital video keynote presentation. If you only have one that looks and sounds good, than use one. Previously I use to tell professional speakers to use as many stages as possible but the market has changed and almost all viewers look for quality. Make sure you qualify the video recording company before you hire then to record your presentation.

When deciding to video record your keynote presentation, choose events that have nicely lit and decorated stages whenever possible. Of course, high quality footage with a basic stage is better than low quality or no video at all.

If you can afford it, use two or even three camera angles. The third camera could be locked down and have no camera operator. In the edit suite, we can edit the third camera to add movement to the demo video clips more so than with one or two cameras. We live in the MTV generation where viewers are used to seeing multiple camera angles. Plus, this switching of cameras in your demo video clips adds energy.

Use camera two and three built in camera microphones to capture the audience reaction and mix audio accordingly in the edit. It’s great when the viewer has the full sound perspective as if they are right in the same room

The speaking industry is experiencing a major transformation. It is more important than ever to make sure your demo video is the best it can be so you get more bookings. Your financial investment in your demo video is more important today than ever!

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How to Combat Six Internet Video Challenges - By Edward Primeau

About the Author: Edward Primeau

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Ed Primeau began his career in multimedia in 1979. As an engineer in the music industry, Ed has worked with renowned recording artists like Anita Baker, Bob Seger and Barry Manilow. In the early 1980s, Mr. Primeau developed a music industry marketing niche, hosting album release parties for major label record companies.

In 1984, Ed founded www.PrimeauProductions.com a full-service video production and Internet marketing company specializing in creative video and social media marketing campaigns. Ed volunteers for charities and organizations throughout the world including the national Speakers Association Foundation http://www.nsafoundation.org/ .

Ed is also a presenter to Notre Dame University.

In addition, Ed is also a respected audio visual forensics expert engaged in many law cases throughout the United States and Canada.

Ed is the author of â€œThe Art of Production â€ a book about multimedia production including techniques, pre to post production time and money saving ideas and techniques as well as packaging and marketing multimedia products.

Ed is also a contributing author for "Advance Selling for Dummies". He has been published in many newspapers and magazines including the Wall Street Journal http://blogs.wsj.com/speakeasy/2009/08/11/pynchon-revealed/.

Primeau Productions, LLC is working with The Napoleon Hill Foundation restoring films of Dr. Hill for future release. Primeau Productions, Inc is actively involved with production, publishing and promotion. Digital Internet campaigns for clients throughout the world. www.PrimeauProductions.com and blog www.VideoProductionPrimeau.com

Click here to visit Edward's website.

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