|
|
Like this article? PLEASE +1 it! |  |
|
The Key to Utilizing Any Progressive Medium for Marketing Purposes is Creating Goals and Identinfying Your Traget Demographic
| Guest post by: Edward Primeau |
Article Overview: In summation, Video will fail if not used properly. If you already know that your current clients are interested in pure information, then you know that your videos need to be used in a different arena. Make the goals of your videos attraction/promotion, and promote the videos in industry specific ways.
 |
Free Download - How to Combat Six Internet Video Challenges By Edward Primeau |
The Key to Utilizing Any Progressive Medium for Marketing Purposes is Creating Goals and Identinfying Your Traget Demographic
Are you more successful with individual video
clips or your demo video or both for Internet marketing?
We are finding that professional speakers as
well as businesses benefit from subject based video clips in addition to a full
blown demonstration video. Prospects can view video based on clip content
titles.
Video clips are more affordable when just starting out and better than no
video.
Seasoned veterans also benefit from marketing with subject based video clips in
social marketing. Try a Google search for Tony Alessandra, Jeanne Robertson,
Connie Podesta or Steve Rizzo. You will see their You Tube clips on the first
page. The more you own on page one the better your profit margin. Video clips
with searchable topic help with Internet marketing since video can be indexed
and is referenced on Google with blended content (text and pictures) for better
search results.
Try searching your name on Google and see what comes up.
-------------------------------------------------------------------------------------------
Professional Speaker Terry Brock
writes:
I have found the
answer to be "Yes" and "Yes." Both work well. Give lots of
content as people get to know you through video. Then have the demo video that
supports that --- and still gives more value. That is what people want today
and the more we do it, the better. It's one of those strange things about the
way life works that the more value you give to others, the more good comes back
to you. I love it!
Terry Brock
Relationship
Marketing and Technology Expert
------------------------------------------------------------------------------------------------------------
Guest Blogger Rick
Amme writes:
Ed (and hello to
Terry while I'm at it) Almost three years ago I decided that, in addition to
sending out my periodic columns (as I have for 10 years), I decided to do them
on video as well. The initial response was quite exciting - I was ahead of the
curve at the time. However, over time, most of my clients, CEO types, didn't
want video or want to watch it. Most told me they wouldn't take the time and
preferred my insights in writing. I also had a lot of trouble with firewalls.
Given that corporate clients are my bread and butter I decided the ROI wasn't
worth it and stopped sending the videos. I'm a crisis management consultant and
that may have something to do with it. In spite of this, about six weeks ago I
posted on my home page links to video clips of me on stage and video tips on my
expertise. So far I have received zero comment from clients or prospects; been
fascinating to watch video not be of any marketing assistance. (Of
course I use video in presentations and coaching). I still carefully watch the
trends (flip phones and such) just in case.
Rick Amme
Expert in
Crisis Management Expert
-------------------------------------------------------------------------------------------------------
The key to utilizing any progressive medium for
marketing purposes is creating goals and identifying you target demographic.
Having heard from your customers that they are not interested in video and
prefer typed information, the next step; is to figure out what the best use of
the video content is. In the past I have found that video is best for
ATTRACTING new clientele not necessarily to appeal to you current client base.
You probably did not receive any feedback because you weren’t using the right
platform to distribute the video.
If you only have video on your homepage, it is not
reaching NEW clientele; it is predominantly reaching people that already go to
your site. If I were you, I would continue doing video that corresponds to your
periodic columns and that reinforce your expertise, however, you should
disseminate the videos to very specific channels and communities. As in You
Tube, Vimeo groups, Itunes Videocast channels, your Facebook page.
You should also reconsider how you promote the
videos. Your goal with the videos should be reinforcing your expertise in the
field, providing informative solutions for people in the industry, and
attracting NEW customers. Therefore, I would suggest promoting the videos in
relevant forums, Linkedin, trend them in relevant twitter topics (tweet a link
and include a hash tag [#] with a relevant keyword like #crisis management),
engage in Facebook groups that are relevant to your field and promote the
videos there, etc...
In summation, Video will fail if not used properly. If you already
know that your current clients are interested in pure information, then you
know that your videos need to be used in a different arena. Make the goals of
your videos attraction/promotion, and promote the videos in industry specific
ways. If you leverage your videos in a way that augments your expertise and
disseminate the videos to a multitude of output sources, you will see an
increase in traffic to your homepage and eventually an increase in revenue.
Primeau
Productions, Inc.
The key to utilizing any progressive medium for marketing purposes is creating goals and identifying your target demographic
The Progressive Leaders Superior Self-Knowledge
Psychographic Profiles
The power of leveraging a system
On Success
RULE YOUR BUSINESS LIKE A SHINE STAR
3 Primary Reason to Become An Entrepreneur
Success depends on individuals and how badly do you want it and what are you willing to do for it
3 TIPS TO HELP YOU PAY ATTENTION TO YOUR CUSTOMERS THIS CHRISTMAS SEASON
Setting Achievable Business Goals
Leaders - Sometimes Their Own Worst Enemy
Your Strategy For Crafting Compelling Copy Depends on Placement & Message
Time Management Tips For Online Home Business Success
FACTS YOU NEED TO KNOW WHY MASTERMIND GROUPS ARE VERY IMPORTANT TO ENTREPRENEURS.
Is Viral marketing a bug you want to catch?
Setting Your Goals A Basic Introduction
Setting Goals
How To Have Energizing Business Goals
Consistency is Key
How To Use Social Networking to Build Trust
Referred by: http://www.rgrondeauenterprises.com
|
About the Author: Edward Primeau RSS for Edward's articles - Visit Edward's website (800) 647-4281 Ed Primeau began his career in multimedia in 1979. As an engineer in the music industry, Ed has worked with renowned recording artists like Anita Baker, Bob Seger and Barry Manilow. In the early 1980s, Mr. Primeau developed a music industry marketing niche, hosting album release parties for major label record companies. In 1984, Ed founded www.PrimeauProductions.com a full-service video production and Internet marketing company specializing in creative video and social media marketing campaigns. Ed volunteers for charities and organizations throughout the world including the national Speakers Association Foundation http://www.nsafoundation.org/ . Ed is also a presenter to Notre Dame University. In addition, Ed is also a respected audio visual forensics expert engaged in many law cases throughout the United States and Canada. Ed is the author of “The Art of Production †a book about multimedia production including techniques, pre to post production time and money saving ideas and techniques as well as packaging and marketing multimedia products. Ed is also a contributing author for "Advance Selling for Dummies". He has been published in many newspapers and magazines including the Wall Street Journal http://blogs.wsj.com/speakeasy/2009/08/11/pynchon-revealed/. Primeau Productions, LLC is working with The Napoleon Hill Foundation restoring films of Dr. Hill for future release. Primeau Productions, Inc is actively involved with production, publishing and promotion. Digital Internet campaigns for clients throughout the world. www.PrimeauProductions.com and blog www.VideoProductionPrimeau.com
Click here to visit Edward's website   It all begins with an Idea How to Develop a Business Plan Emergency Notification Systems Video Forensics Standard Operating Procedures The Key to Utilizing Any Progressive Medium for Marketing Purposes is Creating Goals and Identinfying Your Traget Demographic Internet Marketing with Video for Front Page Results |
Related Forum Posts
Re: Set goals that motivate you!
- Sounds simple enough when you take it at face value, but what are goals? Are these short term or long term Goals, Are theses goal realistic, achievable? How to make them motivating Goals, What is motivation? Is motivation the same for all of us
Hmm so many questions, so few answers. must a an article in this somewhere
Btw (by the way) GT, nice Blog
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Lets talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
Re: Can you outsource your product launch?
- Yes that what I am talking about. Creating a buzz for your online product launch basically. Is this part of what you do?
Re: Should Evan add a "Social Media Marketing" category to the f
- Hi,
Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few,
great looking site btw Jeff,
take care,
Carol
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
How To Use Carbon Copy Pro As A Strategic Tool For Your Business
Best Automated Forex Trading Strategy
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Maximum Impact Restaurant Greening
Email Marketing Made Easy #11 - Avoiding Spam
Avoid Burnout: Do the Limbo Regularly
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.