Partnership Success Story: A Life Coach Doubles Business in 30 days
Partnership Success Story: A Life Coach Doubles Business in 30 days
Situation:
Shandel has grown her business from one client to several dozen in less than twelve months. This growth has been the result of personal referrals from her clientele, the majority of which are CEO’s and entrepreneurs faced with balancing their professional and personal lives. As their personal “life” coach, Shandel helps set, manage and achieve goals for each client, working primarily via fifty minute phone calls once a week.
Issue:
Lacks formal partnerships, True Life Coaching has grown steadily, but not at Shandel’s desired rate. Furthermore, Shandel’s business plan called for launching group and community coaching forums. This required many more participants than her existing referral network could satisfy.
Value-basis at True Life Coaching:
Shandel’s unique approach to “actions versus talk” has been noticed by several television, radio and independent coaching organizations. Her upbeat “no psychobabble allowed” method of coaching has produced tremendous results for entrepreneurs and executives.
Partnership strategy:
Identify and create marketing partnerships within the Target Market Circle of Influence (BMG trademark), or those firms servicing the same consumer base with the intent of create awareness and demand for personal coaching. Key to this success is working with the clients of the service companies who require life coaching.
Partnership(s) formed:
Joint marketing agreement with Time Access and Focused Training. Time Access is a time management consulting practice assisting individuals and organizations create and implement processes to increase productivity. Focused Training is a employment training and consulting firm that provides seminar and individual based consulting for individuals in the job market. In each partnership, True Life Coaching is the exclusive personal coaching firm. True Life Coaching appears in the literature and is invited to speak at the marketing forums. In return, True Life Coaching recommends each organization to her own client base as appropriate.
Risk factor: Low
Initial investment:
No monetary investment but some time spent on the part of True Life Coaching in developing custom marketing presentations.
Partnership return on investment:
True Life Coaching has doubled its client base in the first thirty days of the partnership and the revenue has quadrupled. Increased visibility and awareness of the new community-based forums that accelerated the launch of the products by three months.
For more information about True Life Coaching, contact: Shandel Slaten at ss@truelifecoaching.com
Partnership Success Story A Life Coach Doubles Business in 30 days - To learn more about this author, visit Sarah Gerdes's Website.
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Company Profile: True Life Coaching, a sole proprietorship owned by Shandel Slaten. Clients include CEO’s of F50 firms and many small businesses with under 50 employees.
Situation:
Shandel has grown her business from one client to several dozen in less than twelve months. This growth has been the result of personal referrals from her clientele, the majority of which are CEO’s and entrepreneurs faced with balancing their professional and personal lives. As their personal “life” coach, Shandel helps set, manage and achieve goals for each client, working primarily via fifty minute phone calls once a week.
Issue:
Lacks formal partnerships, True Life Coaching has grown steadily, but not at Shandel’s desired rate. Furthermore, Shandel’s business plan called for launching group and community coaching forums. This required many more participants than her existing referral network could satisfy.
Value-basis at True Life Coaching:
Shandel’s unique approach to “actions versus talk” has been noticed by several television, radio and independent coaching organizations. Her upbeat “no psychobabble allowed” method of coaching has produced tremendous results for entrepreneurs and executives.
Partnership strategy:
Identify and create marketing partnerships within the Target Market Circle of Influence (BMG trademark), or those firms servicing the same consumer base with the intent of create awareness and demand for personal coaching. Key to this success is working with the clients of the service companies who require life coaching.
Partnership(s) formed:
Joint marketing agreement with Time Access and Focused Training. Time Access is a time management consulting practice assisting individuals and organizations create and implement processes to increase productivity. Focused Training is a employment training and consulting firm that provides seminar and individual based consulting for individuals in the job market. In each partnership, True Life Coaching is the exclusive personal coaching firm. True Life Coaching appears in the literature and is invited to speak at the marketing forums. In return, True Life Coaching recommends each organization to her own client base as appropriate.
Risk factor: Low
Initial investment:
No monetary investment but some time spent on the part of True Life Coaching in developing custom marketing presentations.
Partnership return on investment:
True Life Coaching has doubled its client base in the first thirty days of the partnership and the revenue has quadrupled. Increased visibility and awareness of the new community-based forums that accelerated the launch of the products by three months.
For more information about True Life Coaching, contact: Shandel Slaten at ss@truelifecoaching.com
Partnership Success Story A Life Coach Doubles Business in 30 days - To learn more about this author, visit Sarah Gerdes's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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