Tweet

Partnership Success Story: A Life Coach Doubles Business in 30 days

Written by: Sarah Gerdes

Article Overview: Learn how a consultant used a marketing partnership with an outsourced human resource firm to double her client base and quadruple her revenue in less than thirty days.

Partnership Success Story: A Life Coach Doubles Business in 30 days

Company Profile: True Life Coaching, a sole proprietorship owned by Shandel Slaten. Clients include CEO’s of F50 firms and many small businesses with under 50 employees.

Situation:
Shandel has grown her business from one client to several dozen in less than twelve months. This growth has been the result of personal referrals from her clientele, the majority of which are CEO’s and entrepreneurs faced with balancing their professional and personal lives. As their personal “life” coach, Shandel helps set, manage and achieve goals for each client, working primarily via fifty minute phone calls once a week.

Issue:
Lacks formal partnerships, True Life Coaching has grown steadily, but not at Shandel’s desired rate. Furthermore, Shandel’s business plan called for launching group and community coaching forums. This required many more participants than her existing referral network could satisfy.

Value-basis at True Life Coaching:
Shandel’s unique approach to “actions versus talk” has been noticed by several television, radio and independent coaching organizations. Her upbeat “no psychobabble allowed” method of coaching has produced tremendous results for entrepreneurs and executives.

Partnership strategy:
Identify and create marketing partnerships within the Target Market Circle of Influence (BMG trademark), or those firms servicing the same consumer base with the intent of create awareness and demand for personal coaching. Key to this success is working with the clients of the service companies who require life coaching.

Partnership(s) formed:
Joint marketing agreement with Time Access and Focused Training. Time Access is a time management consulting practice assisting individuals and organizations create and implement processes to increase productivity. Focused Training is a employment training and consulting firm that provides seminar and individual based consulting for individuals in the job market. In each partnership, True Life Coaching is the exclusive personal coaching firm. True Life Coaching appears in the literature and is invited to speak at the marketing forums. In return, True Life Coaching recommends each organization to her own client base as appropriate.

Risk factor: Low

Initial investment:
No monetary investment but some time spent on the part of True Life Coaching in developing custom marketing presentations.

Partnership return on investment:
True Life Coaching has doubled its client base in the first thirty days of the partnership and the revenue has quadrupled. Increased visibility and awareness of the new community-based forums that accelerated the launch of the products by three months.

For more information about True Life Coaching, contact: Shandel Slaten at ss@truelifecoaching.com

Related Articles
  Small Business Owners: Do You Suffer From the Fear of Success?
  Accountability Partnerships Series Conclusion
  What Can I Expect From a LifeBusiness Coach
  How To Make Business Partnerships That Work
  Does Life/Business Coaching Really Work

Article Tags:



Related Forum Posts
Re: Business Coaching Resources - You're fortunate when you can find a Business Coach who has experience beyond where you've been and even where you are going. When your budget is slim and even after, it's good to have a mentor. Several of various backgrounds are very useful. They can be teachers, professors, pastors, business people, family members, bosses and former bosses. You have to be clear on what you want and what you desire to achieve, be able to convey it as simply as possible. Stop and listen and don't over tax their time. You should always expect results whether from a Business Coach or Mentors. If you're not gtting results, you're either not focused or you need to upgrade the quality of your mentors/coaches. Always surround yourself by people smarter than you.
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Greetings From Destiny's Door - Hi Everyone, Thanks for the invitation to introduce myself. I'm looking forward to being part of the discussions here. I called my business "Destiny’s Door Coaching" because I believe you already have everything it takes to create the business of your dreams. The door to your destiny stands always open. The choice is up to you. I work with Business Women and Entrepreneurs who want to create a life and business that matches their true potential, while still allowing them time to do the things they love most. I support them as they discover how to work smarter and not harder. I coach because I am passionate about seeing women achieve amazing things when they fully accept their own greatness. Business really gives women a great opportunity to express their passions and purpose in a way that also brings financial rewards. I believe you are highly important as the foundation of your business. As you grow and unleash your true potential, you enable your business to do the same. In fact, I'm doing that personally through my own business. I coach women and write articles inviting women to step into greater personal success. As a Certified Life Coach with a Degree in ministry, this is a perfect fit for me. On a personal level, I believe in living fully alive and making the most of every moment. I even have my own Coach! Of course, life is always a work in progress, but I keep moving forward. I do this happily in the beautiful Rocky Mountains of B.C. with my husband and two feline companions. Anyhow, I look forward to meeting you through the forum where we can challenge and inspire each other to really grow towards our full potential. Let’s really commit to creating the businesses of our dreams. I’ll meet you at Destiny’s Door! Warmly, Tami
Post subject: Too successful for a mate? - That was an interesting article, Shri! Most of the women I know who continue to be single have some type of self limiting behavior which interferes with them either meeting or attracting the perfect mate for them. They are incredible and talented women, they just haven't set themselves up for relationship success. I know there are men who may be intimidated, but there are also men who aren't. Some men are attracted to smart women! My advice to these women would be to focus on creating the right environment for a relationship to happen. This would be a great time to hire a Life Coach or Relationship Coach. Taking action to get ready for a relationship doesn't mean having to be aggressive in finding a man. It's more subtle. If you don't make room for a man in your life, you might just squeeze out the opportunity before he gets to you. As well, you may be sending off all the wrong signals without realizing it. Seriously, I don't think successful women are off the proverbial "good wife material list". However, if you think yourself off of it then don't be surprised if you fulfill your own prophecy.
Favorite Christmas Movie - Hands down- for me it's the original (black & white) version of "Miricle on 34th Street" and I have seen the colorized version, but still prefer to watch the B & W version. Coming in second is "A Christmas Story" which is set in the 1940's where the little boy wants nothing more than a BB gun for Christmas. And last, I would say it's a wonderful Life (with Jimmy Stewart).


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Executives and Elevators Perfecting That Pitch

Five keys to business success

Severance and Separation Agreements

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.