Why Waste Time On a Company Newsletter?
Why Waste Time On a Company Newsletter?
When you sustain a valuable dialogue with your prospects and customers, you stay connected and available for whatever opportunity may materialize. Nobody knows where the next great business opportunity is going to come from. It could come from a partner, a friend, a business acquaintance, someone who was just forwarded your newsletter, an ancient customer, someone looking over the shoulder of the person reading your newsletter, a prospect. so many different possibilities. Newsletters keep you in the game and in the minds of whoever your audience may be.
Newsletters show your audience the mind-set, personality, needs and aspirations of your organization. In formal marketing communications, you may not have the flexibility to do this due to various creative and bureaucratic constraints. It's much easier to just come out and say things in a newsletter. When your customers and prospects know "where you're coming from" it brings their guard down a little and lets them feel like they're not engaging a big sterile corporation.
When you write newsletters that provide valuable information, the readers learn more about your business, and you do, too! No matter what business you're in, creating a newsletter is an exercise in understanding the value of your business and finding ways to communicate that to your audience. It's another way to get your marketing brain chugging along. Writing reinforces the things you learn.
I could go on, but I won't because I want to get to the not so obvious reasons for writing newsletters. I just read about these hot ideas in...you guessed it...another newsletter. When you write newsletters and archive them on your site, you raise your rank in search engines. The key words in each story you write are "spidered" by search engines and those pages contribute to your rank. If you write about things that are critical to your business, the page will show up when those key words are entered into Google, Yahoo, AlltheWeb, MSN, etc. Other sites will link to your newsletter archives, too, and that helps boost your overall ranking. And, since your site is constantly adding new information, you'll get another swift kick up the ladder. Search engines like "fresh" sites, and the ones that add content get spidered more frequently. I'm going to start making Web pages of my newsletters ASAP.
Why Waste Time On a Company Newsletter - To learn more about this author, visit Phil Dunn's Website.
Like this article? Share it with your friends
Newsletters are priceless for so many reasons - some obvious and some not. First, the obvious reasons.
When you sustain a valuable dialogue with your prospects and customers, you stay connected and available for whatever opportunity may materialize. Nobody knows where the next great business opportunity is going to come from. It could come from a partner, a friend, a business acquaintance, someone who was just forwarded your newsletter, an ancient customer, someone looking over the shoulder of the person reading your newsletter, a prospect. so many different possibilities. Newsletters keep you in the game and in the minds of whoever your audience may be.
Newsletters show your audience the mind-set, personality, needs and aspirations of your organization. In formal marketing communications, you may not have the flexibility to do this due to various creative and bureaucratic constraints. It's much easier to just come out and say things in a newsletter. When your customers and prospects know "where you're coming from" it brings their guard down a little and lets them feel like they're not engaging a big sterile corporation.
When you write newsletters that provide valuable information, the readers learn more about your business, and you do, too! No matter what business you're in, creating a newsletter is an exercise in understanding the value of your business and finding ways to communicate that to your audience. It's another way to get your marketing brain chugging along. Writing reinforces the things you learn.
I could go on, but I won't because I want to get to the not so obvious reasons for writing newsletters. I just read about these hot ideas in...you guessed it...another newsletter. When you write newsletters and archive them on your site, you raise your rank in search engines. The key words in each story you write are "spidered" by search engines and those pages contribute to your rank. If you write about things that are critical to your business, the page will show up when those key words are entered into Google, Yahoo, AlltheWeb, MSN, etc. Other sites will link to your newsletter archives, too, and that helps boost your overall ranking. And, since your site is constantly adding new information, you'll get another swift kick up the ladder. Search engines like "fresh" sites, and the ones that add content get spidered more frequently. I'm going to start making Web pages of my newsletters ASAP.
Why Waste Time On a Company Newsletter - To learn more about this author, visit Phil Dunn's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Phil's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
|
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Managing Generations Lifestyle and Leadership Hiring An SEO Expert TeleSeminar Etiquette Balance chart |
|
 | ||
 |
Top Social Business Blogs
Top Social Entrepreneur Blogs | |
 |
Top 50 Blogs For Startups
Top Blogs To Watch In 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||