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Five Ways to Boost Online Visibility and Increase Brand Recognition

Guest post by: Rebecca Daneault

Article Overview: Here are some simple, practical ways to get your site noticed on the web.

Five Ways to Boost Online Visibility and Increase Brand Recognition

It's one thing to set up a website for your business online, but there's a lot more to being successful on the web than simply establishing a URL. If you're going to get the traffic and conversions you need to be profitable, you'll have to embark on some online marketing strategies. One of the most important goals is to get more visibility for your company and increase brand recognition. Here are five tips to help give you some online traction.

• Thoughtful blog participation

More than simple link building activities, this involves taking the time to get to know some like-minded bloggers whose content relates to or compliments what you have to offer. Establish relationships with some of these bloggers by participating intelligently in their posts and comments. Offer your opinions or thoughts, making sure they truly add value to the subject at hand. Eventually you'll be able to form valuable partnerships, and by linking together and sharing one another's traffic you'll both benefit from the alliance.

• Offer your expertise

The web has plenty of online communities that offer question and answer type content, and for the most part they're free to use and anyone can participate. Sites like YahooAnswers, Answers.com and LinkedIn offer excellent opportunities to lend some valuable advice while indirectly advertising your business. Other sites, like AllExperts, allow users to officially apply to be an expert in the category of their choice, so they can offer advice and tips to readers who go there for answers. Like blog participation, it's all about quality and value, so be careful not to just blatantly plant links. If you establish your expertise among these communities, and offer them something of value, your brand will quickly gain recognition and you'll probably end up with a few more sales in the process.

• Use retargeting advertising

If you haven't heard of this marketing technique, your business is most certainly missing out. Retargeting advertising works by using a snippet of code to keep track of visitors to your website who leave without converting. That information is then used to display your ads to that same audience as they surf the web and visit other sites. Retargeting increases brand recognition significantly by keeping your business on the minds of your potential customers wherever they may go on the web.

• Interact with your customers online

Consider becoming a member of a few online forums or other communities related to your niche. Forum participation is a fantastic way to get your fingers on the pulse of your target audience and learn about their wants and needs, as well as what their gripes are. By interacting with them you can better understand how to reach your potential customers and how to keep the ones you already have satisfied. If you haven't already done so, set up a Google alert to send you emails every time your business is mentioned on a blog or website. Use this opportunity to reach out and communicate directly with those who are buzzing about you; answer their questions, respond to their concerns and thank them for their patronage. Building relationships goes hand in hand with online visibility and brand recognition, so don't discount the value of this simple activity.

• Interface your social media activities

You probably already participate in social media platforms as a marketing tool for your business, but are you leveraging the full potential that these networks have to offer? The best way to use social media as a way increase your online presence and keep your brand on everyone's mind is by strategically linking your activities for maximum exposure. Have a great blog post? Tweet about it! Running a fun contest on Twitter? Link it to your Facebook page to get everyone involved. When it comes to marketing, the more the merrier, and the more ways you find to connect your online interactions, the more widespread your exposure will be on the web.

Establishing an online presence for your business is critical to its success on the web, but it doesn't have to be difficult. By following these tips, you'll be well on your way to getting the word out about your business across the internet, and creating valuable long-term and mutually beneficial relationships while increasing brand recognition and online visibility.

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Article Tags: marketing strategy, online marketing, retargeting



Related Forum Posts
Re: What makes a good online review? - Hi Kevin, True that the net is inundated with information, but there are flaws too, like you are not always sure as to whether the information provided is authentic or not. Therefore many organizations have set standards maybe of their own or laid down by Authorities. But for the common man, there is always a chance of falling in the trap. When I search for some product on the internet, there are two options for me (and I believe for most of us). When we are into purchase of a product, we are mostly after a specific brand. In such a case, any review does not matter. But for the other products (when Brand Name isn't that important), I generally take into account the reviews. I consider both - Expert Reviews and Consumer reviews. But many a times, they don't publish negative comments of products. So I do a search on Google or other search engines for related content to know more about the product and generally prefer to read Forums, Online Communities and Blogs (in that order) to decide on the purchase. Regards,
Internet Users Hbk http://www.internetscamsanonymous.com - Current site for sale of our handbook as a Clickbank product Welcome any and all feedback: Sale page Content Handbook Content Pricing Too Big Considering braking it to 2 volumes: Avoiding Scams Online and Doing Business Online and maybe ad 3rd volume related internet technology Kind of like selling preventive medicine!! Thank you in advance for your interest and comments
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
2007 Goals - My yearly goals for December 2007: 1. Add 10-15 new "ideal" clients to our client roster 2. Increase revenues by $500,000 3. Average at least 1 paid speaking engagement per month.
Re: Kevin's Case Study #11 - A New Forum Category? - [quote:31qpen1j]This is just my opinion, but I consider the prospective categories, Online Marketing, Internet Marketing and Online Promotion, as being pretty much one and the same - just different words that different people use.[/quote:31qpen1j] I completely agree! Those are all just "internet marketing" as far as I am concerned. And I normally would have voted for internet marketing, however I chose social media marketing simply because there are more than enough IM forums out there already.


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