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Cash is NOT King When it Comes to Employee Engagement



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Customer retention, engagement remain top challenges for 2012 - By Mark Johnson

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With employee satisfaction at historically low levels ---- a Conference Board survey of 5,000 households found that fewer than half of U.S. workers (45%) are satisfied with their jobs, the lowest level since record-keeping began 22 years ago ---- employers need to take a good hard look at what they are doing to re-engage their employees and stop them from walking out the door. That's right, 60% of employees intend to leave their firms as the economy improves this year, and an additional 27% are networking or have updated their résumés, according to a late 2009 survey of 904 workers in North America by advisory firm Right Management. So, as the economy rebounds, what factor is the most important driver of employee engagement? We recently posed that question to our members and found that "career development opportunities" ranked first (27%), followed by work-life balance (23%), compensation (17%), seeing direct link between one's job and the bottom line (13%) and trust in management (13%).

Our findings are in line with on-going research by MasteryWorks, Inc., leader in Career Development, which demonstrates that showing the employees what's in it for them - specifically by showing them their career options within the organization-engages employees. "Conversations between managers and employees need to recognize and appreciate what employees have contributed to the organization but, just as importantly, they need to discuss the contributions needed in the future," says Adam Alexander, Vice President of MasteryWorks. "Employees want to keep learning and get better in their fields, they want to see the options they have in the future. Managers don't need to make promises - simply show possibilities. This will help employees craft their own career development plan for future opportunities at the organization."

Given the challenges of the 24/7, technology-driven global workplace coupled with the demands of today's fragile economy, it's not surprising that our members believe that being able to balance work and personal life is an important drive of employee engagement and, in turn, productivity. The Corporate Executive Board's recent poll of than 50,000 global workers found that employees who feel they have a better work-life balance tend to work 21% harder than those that don't.

While money is important (we all need to pay our bills, etc) cash is not king when it comes to engaging employees. Career development, work-life balance ---- these types of motivators will pay rewards far greater than cash.


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Customer retention, engagement remain top challenges for 2012 - By Mark Johnson

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About the Author: Mark Johnson

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Mark Johnson is President and CEO of Loyalty 360 - The Loyalty Marketer’s Association (www.loyalty360.org). Loyalty 360 is the only organization that addresses the full spectrum of both customer and employee loyalty issues. An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities. Prior to founding Loyalty 360, Johnson designed and administered loyalty, CRM and data-driven marketing communications for industry leaders such as Fifth Third Bank, Stored Value Systems and Size Technologies. A sought-after speaker and writer, Johnson is frequently called upon by media worldwide to share his expert insights into customer and employee loyalty issues.

Johnson can be reached at markjohnson@loyalty360.org


Click here to visit Mark's website.
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