Build an RFP for Web Design Services

Guest post by: Jesse Hopps
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Opening a New Office Location - By Jesse Hopps

Build an RFP for Web Design Services

Many mid-sized organizations are in the process of redesigning their website, but few have the required capabilities to design their website internally. Use this research note to understand the benefits that web design consultants can deliver. Additionally, use Demand Metric’s downloadable Website Design RFP Template to compare vendors systematically based on pre-determined requirements.

Website Design Consulting Benefits:

Consultants are great at focusing the attention of senior executives who can otherwise be difficult to engage. Consider purchasing a Business Requirements Workshop professional service to build organizational alignment on the role & risks of web programs.

· Better Organizational Alignment– consultants are great at focusing the attention of senior executives who can otherwise be difficult to engage. Consider purchasing a Business Requirements Workshop professional service to build organizational alignment on the role & risks of web programs.

· In-depth Expertise– not only do consultants know the vendors very well, they have loads of experience with developing and refining business requirements, which are the foundation of a successful website redesign.

· Additional Resources– many organizations need additional help to complete a website redesign project. Help with defining business and technical requirements, back-end systems integration, search engine optimization, content management system training and maintenance are key areas where your partner consulting firm can add value and business benefit.

Action Plan:

1. Define Business Requirements– engage your website program team and gather Web Requirements by department. Use our Web Requirements Priority Index to logically prioritize each requirement based on Strategic Fit, Economic Impact, and Feasibility.

2. Determine Success Measures– build a Web Marketing Scorecard, define Web Metrics Reporting, and develop a Website Program Action Plan, to identify how success of your website project will be measured.

3. Conduct a Competitive Analysis– use our Competitive Website Analysis Tool to benchmark your website before and after your redesign to demonstrate a measurable improvement in relation to your top 2 competitors.

4. Find a Consulting Partner– use our Website Design RFP Template to present your requirements to the market. Partner with the firm that can meet your key selection criteria, provides a real service-level agreement, and has at least 10 solid references in your industry.

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Opening a New Office Location - By Jesse Hopps

About the Author: Jesse Hopps

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Jesse Hopps founded Demand Metric in October 2006 and is the active President & CEO, focusing on sales & product development. Prior to Demand Metric, Jesse worked as an independent consultant specializing in Internet Marketing and Business Continuity Planning. He began his career with the Info-Tech Research Group in London, Canada, where he helped contribute to their explosive growth. Jesse holds a business degree from the University of Western Ontario and lives in Panama City, Panama.
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