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Develop your Team’s Strategic Skill-Set

Guest post by: Jesse Hopps

Article Overview: Leaders of marketing departments are charged with increasing the knowledge and skills of their team, but many do not have a plan for educating and developing their staff. Use this summary to identify which skills you have, and what strategies you can deploy to engage your team and expand their strategic & tactical skills. Don’t miss our Marketing Skills Matrix which outlines simple, developing, and advanced tactical and strategic marketing skills required for marketing executives.

Develop your Team’s Strategic Skill-Set

Develop your Team's Strategic Skill-Set

Leaders of marketing departments are charged with increasing the knowledge and skills of their team, but many do not have a plan for educating and developing their staff. Use this summary to identify which skillsyou have, and what strategies you can deploy to engage your team and expand their strategic & tactical skills. Don't miss our Marketing Skills Matrixwhich outlines simple, developing, and advanced tactical and strategic marketing skills required for marketing executives.

What are Key Team Building Exercises?

• Read & Discuss a Book- consider assigning some proactive reading to get your team on the same page when it comes to marketing strategies and best practices. We highly recommend High Performance Marketing.
• Attend Industry Conferences- doing some business traveling is a great method for getting to know your staff on a more personal level. If you do not have any tradeshows or industry conferences in the near future, consider attending a Pragmatic Marketing or Demand Generation training course or workshop provided by Demand Metric.
• Build Personal Development Plans- use our Performance Review template to create a personal development plan for each of your staff. Work to develop star performers and experts in each key marketing competency.
• Create a Steering Committee- invite your top performer to join you at Steering Committee meetings to provide insights to your senior executives.

Action Plan:

1. Conduct a Skills Assessment- use our Marketing Skills Matrix to identify your team's gaps in tactical and strategic skills. Encourage your staff to proactively learn best practices and develop their skills by incrementally adding more challenging responsibilities to their job descriptions.
2. Delegate Challenging Assignments- send one of our reports or tools to your team member and ask them to complete the exercise independently. Discuss their work and help them to improve their strategic skills with coaching and mentorship. Succession plans are key for organizational growth. Use our Succession Management Matrix to develop your succession plan.

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Article Tags: marketing departments, matrix, strategic marketing, tactical skills



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