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Extranet Best Practices



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Extranet Best Practices An extranet is an extension of a company's internal network that allows authorized users to access information in a secured manner. Public access can be given to employees, customers, partners, investors, or other key stakeholders.

Extranets generally reside on a company's private server rather than on a public Internet server. However, they use Internet protocols so users can navigate with a web browser. Access from the Internet can be controlled through various architectures that are username/password specific, thus limiting users to pages relevant to their needs, while keeping other areas of the extranet private and secure.

Business Benefits of Creating an Extranet

Many service oriented companies use extranets to provide a system for customer support and to have a single user interface to communicate with business partners. Other reasons companies tend to use extranets are as follows:

Security Issues Surrounding Extranets

When business data is made available to stakeholders, it is expected to be available, up-to-date and secure at all times. It is often difficult to protect all extranet applications using the same security infrastructure because each business application tends to have its own unique set of performance and security requirements.

The following is a list of key security considerations:

Extranet Design Best Practices

  1. Take Time to Select the Right Solution: Employees must be comfortable with the solution. It must also reflect the right amount of information you want to store and exchange with clients, partners, or other users.
  2. Consider Outside Assistance: If you don't have internal IT skills, hire a reputable IT service provider who can help with set-up, hosting and on-going support.
  3. Monitor the Solution: Monitoring can be done both internally (through employee survey) and externally (through client feedback). Also, review adoption rates and application performance on a regular basis.
  4. Review the Solution: After a few months, conduct a formal review to see how much money the system has saved your organization. It is also important to consider intangible benefits like increased customer satisfaction.
  5. If It's Not Working, Don't Use It: Don.t waste time trying to force a fit for all stakeholders. You can always add functionality or sections for stakeholder groups on an incremental basis. Current solutions may need to be replaced with more user-friendly or secure applications.
  6. Don't Put Everything In: Too much information in your extranet can make it more difficult for users to find what they are looking for. Create a homepage that lists the most commonly searched for information, to facilitate user adoption rates and experience.
How to Set-up your Extranet

Make sure to use Demand Metric's Extranet Development Checklist to ensure nothing is overlooked when setting up your extranet.

It is important to take the following criteria into consideration before moving forward:

  1. Define your Requirements: Conduct ample research into external and internal stakeholder requirements. Use our Business Requirements tool to document requirements for each stakeholder group.
  2. Goals and Objectives: Align internal and external goals with senior level objectives. Also, outline desired outcomes and how success will be measured.
  3. Select Target Audience: Discuss your target audiences and how this solution will address their needs. Ensure that all key requirements can be delivered.
  4. Content: Determine what content you would like to deliver via your extranet and create a content structure that is intuitive and easy to find information. Read our report on Revitalizing Intranets to gather ideas for content that you would like to make available externally.
  5. User Access Controls: Develop a strategy to control access and to manipulate data (i.e. rights given to add records, modify records, and delete records). This is generally done by user, by role, or by workspace.
  6. Create Role Based Functionality: Address roles in your organizations (administration, client, employee, management) and assign features and functions to roles. Training and on-going support must also be addressed, when determining maintenance processes.
  7. Implement your Solution: work with your IT department or service provider to technically implement your extranet and conduct adequate testing procedures.
  8. Go Live: This is done following a period of testing. Be sure to communicate the launch of this new resource.
  9. Conduct User Training: Ensure that all user groups are comfortable using the extranet to drive adoption.
  10. Review and Monitor: Monitor user adoption and review goals, objectives, and metrics on a regular basis.


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Home > Marketing > Jesse Hopps > Extranet Best Practices >

Free PDF Download
Opening a New Office Location - By Jesse Hopps

Name: Email:

About the Author: Jesse Hopps

RSS for Jesse's articles - Visit Jesse's website
Jesse Hopps founded Demand Metric in October 2006 and is the active President & CEO, focusing on sales & product development. Prior to Demand Metric, Jesse worked as an independent consultant specializing in Internet Marketing and Business Continuity Planning. He began his career with the Info-Tech Research Group in London, Canada, where he helped contribute to their explosive growth. Jesse holds a business degree from the University of Western Ontario and lives in Panama City, Panama.
Click here to visit Jesse's website.
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