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Finding ROI with Online Advertising Campaigns

Guest post by: Jesse Hopps

Article Overview: Search engine keyword programs like Google AdWords and other pay-per-click (PPC) advertising campaigns have proven to be an exceptionally inexpensive method for generating web traffic, qualified leads, and online web-sale revenues. Determining how much daily budget to set aside; knowing the right amount to spend per-click; and assessing ROI, can be much more difficult tasks. Use our downloadable Online Advertising ROI Calculator for help with your next program.

Finding ROI with Online Advertising Campaigns

Finding ROI with Online Advertising Campaigns Search engine keyword programs like Google AdWords and other pay-per-click (PPC) advertising campaigns have proven to be an exceptionally inexpensive method for generating web traffic, qualified leads, and online web-sale revenues. Determining how much daily budget to set aside; knowing the right amount to spend per-click; and assessing ROI, can be much more difficult tasks. Use our downloadable Online Advertising ROI Calculatorfor help with your next program.

What are the Key Considerations?

• Product Price- what is the online selling price for your product?
• Cost of Goods Sold- for each unit of product sold, what are your costs?
• Lead Conversion %- what percentage of web visitors will purchase?
• Daily Advertising Budget- what is the max you are willing to spend daily?
• Cost Per Click- how much does it cost to purchase keywords/ad clicks?
• Daily Leads- how many leads (web visitors) will your budget provide?
• Revenue Per Month- how much incremental revenue will be generated?

Action Plan:

1. Understand Pay-Per-Click- read our summary Pull Prospects with Google AdWords to get a high level understanding of this concept.
2. Short-List your Keywords- create a list of keywords that are likely to be searched for by your target audience. Use Google's Keyword Tool to generate a long list of related keywords and phrases, and view pay-per-click estimates.
3. Determine Lead Conversion %- if you have transactional data already, identify how many visitors it takes to generate one new web-sale. If you do not have the data, make a conservative estimate such as 0.05% conversion.
4. Assess ROI for Campaign- use our Online Advertising ROI Calculator to determine what kind of revenue & ROI to expect based on your daily advertising budget. Reassess conversion rates after the first month.

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Article Tags: budget, online advertising campaigns, payperclick, roi calculator, search engine keyword, web traffic



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