Leading Lead Generation & Inside Sales

Guest post by: Jesse Hopps
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Opening a New Office Location - By Jesse Hopps

Leading Lead Generation & Inside Sales At the highest level, the Inside Sales Manager is responsible for ensuring that the lead generation & inside sales department are exceeding their sales targets. Read this summary to analyze the responsibilities of your Inside Sales Manager, and ensure that your department leader is doing what needs to be done to get results. Use Demand Metric's downloadable Inside Sales Manager job description to formalize the role of inside sales and lead generation in your organization.

Key Inside Sales Manager Responsibilities:

Manage & Motivate - inside sales department to generate demand for products. Includes hiring training, coaching, performance reviews, etc.
Develop and Implement - comprehensive strategies, systems, tactics, metrics, budgets, resource requirements, and action plans to grow and support sales revenue targets within a specified geographic region.
Analyze Business Processes - and collaborate with Senior Account Managers, Sales & Marketing Directors, Technical Support, and Operations to streamline processes, and measure results of activities.
Implement and Maintain - work with Sales Support, Marketing, and Customer Service to adopt a enterprise Customer Relationship Management (CRM) system and monitor adoption rates, help with training sessions, etc.
Develop & Report Sales Metrics - be accountable for tracking and reporting on the performance and productivity inside sales team.
Build - a high-paced sales environment by emphasizing the value of solid work ethic.
Develop and Communicate - lead-generation strategy to management team.

Action Plan:

1. Formalize Job Description - use Demand Metric's customizable Inside Sales Manager job description to outline what you are looking for in a candidate, and document the requirements of the position.
2. Implement Productivity Metrics - use Demand Metric's Sales Productivity Metrics tools to start documenting Dials, Samples, Demos, Appointments, Sales, and Closed Lost opportunities.

Monitor & Manage Metrics - collect your metrics on a daily basis and analyze productivity. Provide coaching to help your team become more effective and efficient in their role.

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Opening a New Office Location - By Jesse Hopps

About the Author: Jesse Hopps

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Jesse Hopps founded Demand Metric in October 2006 and is the active President & CEO, focusing on sales & product development. Prior to Demand Metric, Jesse worked as an independent consultant specializing in Internet Marketing and Business Continuity Planning. He began his career with the Info-Tech Research Group in London, Canada, where he helped contribute to their explosive growth. Jesse holds a business degree from the University of Western Ontario and lives in Panama City, Panama.
Click here to visit Jesse's website.

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