Marketing Dashboard Best Practices

Guest post by: Jesse Hopps
Become an Author

Free PDF Download
Opening a New Office Location - By Jesse Hopps

Marketing Dashboard Best Practices Over the past 10 years there has been a distinctive shift in Marketing activities; budgets are only being allocated to investments that can produce measurable returns, such as sales support and lead generation. In a time of Sarbanes-Oxley compliance, repeatable controls, processes, and policy & procedures, have been implemented to ensure accountability.

This cultural shift is spreading into Marketing as senior executives have witnessed increased efficiency & effectiveness by standardizing, measuring, and benchmarking, key metrics in functions like Finance, I/T, Sales, and Operations.

Structured processes and analytics are new for most Marketing departments, so it is no wonder that in a recent CMO Council Survey, Marketing Performance Measurement was highlighted as a significant priority by over 90% of the companies. Strikingly, less than 14% of these companies reported having any type of comprehensive system to measure Marketing. Those who did have systems in place significantly outperformed their competitors in revenue growth, market share, and profitability.

Clearly, it is essential that Marketing professionals learn the Marketing Performance Measurement discipline if they are to survive. No longer is it acceptable to provide gut-feel estimates of the impact of marketing programs. Results must be measured.

A simple approach to measuring performance is implementing a "Marketing Dashboard." This report will define Marketing Dashboards, highlight their benefits, and provide high-level Best Practices for implementing an integrated performance measurement system. Before implementing any MPM solution, be sure to read our summary, "Get Ready to Measure Marketing Performance" and complete the Dashboard Readiness Assessment. If you are already measuring your marketing performance, use our Marketing Measurement Maturity Assessment to benchmark your strengths & weaknesses and to identify areas for improvement.

What are Marketing Dashboards?

Marketing Dashboards are comprised of the most vital diagnostic and predictive marketing metrics, structured so that executives can quickly identify trends in performance.

Building your Starter Business Dashboard, in Excel?

The 5 Most Important Features of a Dynamic Business Dashboard

QVinci for QuickBooks - The Custom Dashboard and

Consider a Business “Dashboard” to set you up for Success

Free Web-Based Tools for Employee Communications

Marketing in Facebook: 5 Secrets to Using Facebook Insights to Grow Your Fan Base

Establishing a Brand Scorecard

How A Business Coach Can Help You Set Up Your Business So You Can Let Go And Stay In Control

Top 5 Sales Management Best Practices

A Business Dashboard is as Essential as a Car Dashboard

Financials for Business Owners: More Than A Look In The Rear View Mirror

Best Practices

Content Marketing Principles and Practices

Joining Insightful Marketing Blogs

Using a scorecard

The most important thing to know about your strategic plan.

5 Top Income Producing Tasks For Your Internet Home Based Business

6 step process to Lean Marketing

Measure Marketing Results for Traffic

Social Media is Getting Even Easier

Home > Marketing > Jesse Hopps > Marketing Dashboard Best Practices > Google +

Free PDF Download
Opening a New Office Location - By Jesse Hopps

About the Author: Jesse Hopps

RSS for Jesse's articles - Visit Jesse's website
Jesse Hopps founded Demand Metric in October 2006 and is the active President & CEO, focusing on sales & product development. Prior to Demand Metric, Jesse worked as an independent consultant specializing in Internet Marketing and Business Continuity Planning. He began his career with the Info-Tech Research Group in London, Canada, where he helped contribute to their explosive growth. Jesse holds a business degree from the University of Western Ontario and lives in Panama City, Panama.
Click here to visit Jesse's website.

More from Jesse Hopps
Measuring Trade Promotion ROI
Branding Strategy Guide
Marketing Dashboard Guide
Product Management Guide
Strategic Planning Guide

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Marketing Dashboard Best Practices

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: