Tweet

Optimizing Websites with Heat Map Analytics

Guest post by: Jesse Hopps

Article Overview: In the largest web browsing study ever conducted, University of Hamburg researchers leveraged ‘Heat Mapping’ web analytics software to record and visualize user click-activity to identify patterns of web usage. This technology is now available at a very reasonable cost for mid-sized enterprises and complements traditional web analytic software by helping marketers improve website usability & architecture.

Optimizing Websites with Heat Map Analytics

Optimizing Websites with Heat Map Analytics In the largest web browsing study ever conducted, University of Hamburg researchers leveraged 'Heat Mapping' web analytics software to record and visualize user click-activity to identify patterns of web usage. This technology is now available at a very reasonable cost for mid-sized enterprises and complements traditional web analytic software by helping marketers improve website usability & architecture.

What are the Benefits of Heat Maps?

• Visualize Data- many organizations have the ability to track website visitor behavior, but few actually utilize this information to make improvements. Heat Maps, which visualize web analytic data, are much more user-friendly.
• Increase Conversions- organizations wishing to generate leads or sales can identify where users are falling-off and make tweaks to their web pages to improve usability and ease of navigation, thus increasing conversion rates.
• No Technical Skills Required- implementing heat maps is very simple and can be done without requiring any deep technical skills. Generally, a small piece of code can be pasted into the HTML of the pages you want to analyze.
• Instant Insights- heat maps show you which components of your website are most popular among visitors, allowing you to focus on items that are adding value, or remove items that are not being viewed or downloaded.
• Cost-Effective- software licenses range from Free to about $100/month, depending on the number websites and amount of clicks you need to record.

Action Plan:

1. Discuss with Webmaster- schedule a meeting with your webmaster to discuss web analytics and the opportunities provided by heat mapping.
2. Evaluate Vendors- review vendors such as Clickdensity, Clicktale, or Crazy Egg, who all provide web analytic heat mapping technology services. Clicktale even provides individual movies of user click and mouse activity.
3. Paste HTML Code- add the code to the bottom of each page you would like to record activity. Simply adding the code will activate your hosted service.
4. View Results- login to your vendor service to view heat maps as required.

Related Articles
  How to Use Google Analytics to Gain That Needed Edge Over Your Competition
  Article #38 Simple How To Web Analytics
  Electric Utilities - Helpful?
  Google Analytics
  How To Save Money With Geothermal Heating In The Midwest And Eastern States
  Web Analytics that Lie
  Google Analytics - Just the Facts
  Why You Shouldn't Ever Apply Heat To Your Aches And Pains
  Choosing a Web Analytics Program For Your Business
  Get Injured Workers Back To Work Quicker By Avoiding This Mistake
  Your 10-Step Year-End Blog Review
  What is Google Analytics?
  Google Analytics – What is it?
  Web Analytics For The Uninitiated
  Using Google Analytics to Optimize and Market Your Site
  Marketing Analytics – the 411 on Generating Business Leads
  Google Analytics - How Accurate is it?
  Track Inventory in QuickBooks?
  Renewable Heat Incentive - Update
  Importance of Search Engine Ranking for Websites in Online Business

Article Tags: analytic software, mapping web, optimizing websites, traditional web, university of hamburg, web analytics software



Related Forum Posts
Re: What I Enjoyed Reading This Week - June 11 - Hi Evan, Thank you for the reading material. I look forward to the general release later this month as outlined in the 'Google Analytics To Add Search Query Data From Webmaster Tools' article. Anything that helps us to understand maximise extra data from Google Analytics can only be of benefit. regards, Mal.
Re: Ranked #1 in just over 7 weeks - Thanks guys. You're right GT. It's jsut a matter of doing what needs to be done. Analytics is starting to show the results a bit too.
Re: Search Engine Optimization - As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Re: Alexa Ranking Goals - Hi Evan, Thank you! I have been upgrading my websites to Wordpress and more actively adding content to them. The only exception is the one decliner, Japanese-Mahjong.com which I hope to upgrade and revive early next year... New Alexa ranking objectives: Japanese-Games-Shop: 350,000 Free-Wordpress-Websites: 120,000
Re: Re-Branding and Re-tooling - Dear coopadventures.com Sounds like you are on the right track. Websites and advertising go hand in hand. A great website can be built in 20 min. It can be like a great restaurant in the desert with no roads leading to it. A website must get traffic to turn a profit.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Unspoken Yet Important Rules for Book Proposals

Is the Media to blame for losses in super?

How To Be Happy at Work? Acknowledge Yourself

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.