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Podcasting Best Practices

Written by: Jesse Hopps

Article Overview: Examining your current situation, proposing a new situation, and evaluating the gaps between the two, is central to the strategic planning process. Use Demand Metric’s GAP Analysis Tool to document gaps in areas that need to be core competencies.

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Podcasting Best Practices

Performing a Solid GAP Analysis

Examining your current situation, proposing a new situation, and evaluating the gaps between the two, is central to the strategic planning process. Use Demand Metric'sc GAP Analysis Tool to document gaps in areas that need to be core competencies.

What are Common Sales & Marketing Gaps?

Action Plan:

  1. Identify Target Items- use Demand Metric's GAP Analysis Tool (Advanced) to identify target items that can be improved. Ensure that your target is aligned with senior management's goals & objectives to ensure you will be supported.
  2. Document Current & Goal State- determine your current state of maturity and propose a new situation for the future. Establish a timeline for resolving the GAP that is realistic, given organizational resources and priority level.
  3. Define Action Items- work backwards from the goal-state to identify which actions need to be taken in order to achieve your objective. Initiate projects or delegate tasks that are required to move the organization forward.

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Home > Marketing > Jesse Hopps > Podcasting Best Practices
Article Tags: core competencies, gap analysis tool, new situation, strategic planning process

About the Author: Jesse Hopps
RSS for Jesse's articles - Visit Jesse's website

Jesse Hopps founded Demand Metric in October 2006 and is the active President & CEO, focusing on sales & product development. Prior to Demand Metric, Jesse worked as an independent consultant specializing in Internet Marketing and Business Continuity Planning. He began his career with the Info-Tech Research Group in London, Canada, where he helped contribute to their explosive growth. Jesse holds a business degree from the University of Western Ontario and lives in Panama City, Panama.

Click here to visit Jesse's website Dashed Line

More from Jesse Hopps
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