Tweet

Promote Corporate Events with Press Releases

Guest post by: Jesse Hopps

Article Overview: Press releases are a very cost-effective and underutilized marketing tool. Read this report to understand when it would make sense to publish a press release. Additionally, use our Public Relations Plan and Press Release Template to guide you through the process.

Promote Corporate Events with Press Releases

Promote Corporate Events with Press Releases Press releases are a very cost-effective and underutilized marketing tool. Read this report to understand when it would make sense to publish a press release. Additionally, use ourPublic Relations PlanandPress Release Templateto guide you through the process.

When is a Good Time for a Press Release?

• Corporate Anniversaries & Milestones- are you celebrating any anniversaries or milestones in the next few months? If so, this is a perfect time to engage the media with your story and get some free publicity.
• New Customer Acquisition- rapidly expanding hosted CRM vendor, salesforce.com, does a press release for just about every customer they sign up on their service. Learn from this market leader and do co-promotions.
• Industry Conferences & Tradeshows- if you are hosting or sponsoring a major industry conference, have a keynote speaker, or will be featured at a tradeshow, consider writing a press release to increase attendance rates.
• Hiring New Executives- if you have just hired a top notch executive to steer your organization, use the opportunity to communicate to stakeholders.
• Launching New Products- new product offerings or entering an emerging market is another excellent time to provide journalists with content ideas.
• Promoting Social Responsibility- don't miss the chance to communicate your social values and programs to the community that supports you.
• Grand Openings- inform your market about new store locations, grand openings, or other business news that they will find interesting and timely.

Action Plan:

1. Learn PR Best Practices- read our report Building Successful PR Campaigns to learn how to develop a solid, measurable, PR program in your organization. You don't have to be an expert to keep this function in-house.
2. Create a Public Relations Plan- use our Public Relations Plan template to build your annual media plan.
3. Develop your Press Release- use our Press Release Template as a starting point when developing your press release. Submit your release using PR Web or PR Newswire and then track your results over the coming weeks.

Related Articles
  5 Topics You Probably Didn’t Realize Can Be in a Press Release
  Home Business Expert: Importance Of Press Releases
  The press release is not dead – it’s not even sick
  NEWS RELEASE QUIZ

  Home Based Businesses Benefit From Press Releases
  Press Releases - The Two Most Common Mistakes
  5 Tips For Successful Online Press Releases
  Getting The Word Out About Your Business With Press Releases
  The Press Release aka Tell Me Your Story In One Page Or Less
  Using Press Releases To Boost Your Website Ranking
  Press Releases Aren't Dead
  PR Strategy: Now’s the Time to Write Year-in-Review Press Releases
  Top Tips on How To Write Press Release
  Learn How to Write a Press Release Correctly
  Online Press Releases: 3 Ways to Get More Marketing Mileage From Your News Releases
  How To Write A Killer Press Release
  5 Benefits of Publishing a Press Release
  Free Online Marketing Strategies For Marketing Your Website
  Local versus National Coverage
  How To Write A News-Worthy Press Release

Article Tags: marketing tool, press release template, press releases, public relations plan, would make sense



Related Forum Posts
Re: The Best Method for Online Marketing - In order to write a press release, you must determine the subject of your story. It can be about an event that affects your industry, or it can be about a change in your company that will affect your customer base. Press releases are in all actuality ‘cookie cutter’. Once you get the hang of writing them, all you have to do is fill in the blanks. Press releases conform to an established format.
Corporate Resource Speakers in Australia - Where can we find one of the best Corporate Resource Speakers in Australia?
Re: Biz Plan Competition - i just wanted to say that posting Small Business Events on CanadaOne is a great resource. Thanks Julie!
Seeking advice on working procedure of Convenience Store Fra - I have some queries about the working of the franchises. How does the relationship between the Store Owner, Suppliers and Corporate works exactly? How does the store owners get reimbursed when they sell commodities like coke in fewer prices than others?
Press Release Builder Tool - Hi Shri - I would be happy to. What do you need from me? Please PM me the details. Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Counselling - Who Needs It?

Unharnessing Creativity in Business

Igniting Your Unstoppable Business Destiny

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.