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Guest post by: Jesse Hopps Become an Author

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Promote Corporate Events with Press Releases Press releases are a very cost-effective and underutilized marketing tool. Read this report to understand when it would make sense to publish a press release. Additionally, use ourPublic Relations PlanandPress Release Templateto guide you through the process.

When is a Good Time for a Press Release?

• Corporate Anniversaries & Milestones- are you celebrating any anniversaries or milestones in the next few months? If so, this is a perfect time to engage the media with your story and get some free publicity.
• New Customer Acquisition- rapidly expanding hosted CRM vendor, salesforce.com, does a press release for just about every customer they sign up on their service. Learn from this market leader and do co-promotions.
• Industry Conferences & Tradeshows- if you are hosting or sponsoring a major industry conference, have a keynote speaker, or will be featured at a tradeshow, consider writing a press release to increase attendance rates.
• Hiring New Executives- if you have just hired a top notch executive to steer your organization, use the opportunity to communicate to stakeholders.
• Launching New Products- new product offerings or entering an emerging market is another excellent time to provide journalists with content ideas.
• Promoting Social Responsibility- don't miss the chance to communicate your social values and programs to the community that supports you.
• Grand Openings- inform your market about new store locations, grand openings, or other business news that they will find interesting and timely.

Action Plan:

1. Learn PR Best Practices- read our report Building Successful PR Campaigns to learn how to develop a solid, measurable, PR program in your organization. You don't have to be an expert to keep this function in-house.
2. Create a Public Relations Plan- use our Public Relations Plan template to build your annual media plan.
3. Develop your Press Release- use our Press Release Template as a starting point when developing your press release. Submit your release using PR Web or PR Newswire and then track your results over the coming weeks.

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