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Pull Prospects with Google AdWords

Guest post by: Jesse Hopps

Article Overview: If you are looking to drive traffic to your website, Google AdWords is a cost-effective method which delivers measurable results to marketers. Visit the AdWords website to learn more, or read further to get a better understanding of the concept.

Pull Prospects with Google AdWords

Pull Prospects with Google AdWords If you are looking to drive traffic to your website, Google AdWords is a cost-effective method which delivers measurable results to marketers. Visit the AdWords website to learn more, or read further to get a better understanding of the concept.

How does Google AdWords Work?

• Create your Ads- using their selection tool, you pick the relevant keywords and phrases for your business and product lines. There is a keyword engine that will help you build a list of related keywords to your initial selections.
• Set your Budget- you are in full control of ad spending as there no minimum-spending requirements. Google provides keyword traffic and cost estimates, and you have the ability to set a maximum cost-per-click (CPC). This cost structure ensures you are only paying for measurable results.
• Your Ads Appear- when your target audience searches Google using one of your keywords, your ad may appear beside or on top of the search results. This way, you are directly targeting prospects that are already interested.
• Gain Web Leads- when a prospect clicks on your ad, they are immediately brought to your website to learn more about your offerings.
• Measure Results- Google AdWords is integrated with Google Analytics. See Demand Metric's article Free Web Analytics from Google, to implement a simple reporting platform that tracks user activity, time spent on your site, etc.

Action Plan:

1. Try a Web Search- type in a few keywords that are relevant to your business and product/service lines. If your company is not appearing in the top 20 hits, there is a chance you are losing leads to competitors.
2. Learn More- visit Google's AdWords website to learn more about their programs and determine if this strategy is right for your organization.
3. Analyze Keyword Campaign ROI- use our Online Advertising ROI Calculator to determine how much to pay for keywords
4. Conduct a Pilot Campaign- try a pilot project with 20 keywords to see what kind of results you can get for a limited investment. If it works well, scale up aggressively.

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Article Tags: google adwords, marketers, measurable results, prospects, traffic



Related Forum Posts
Re: That First Customer! - Hey Tristan, I felt the same way too with my businesses in the past. Getting the first customer is always the hardest. One day I used a free $100 Google AdWords coupon and got one visitor to buy my e-book. It was one of the best feelings. My advice is to keep going and change your approach to improve your service or website. Once you break through, the journey will become a lot easier.
AdWords - The way I understand it - with AdWords, the price depends on which keyword you choose. Some keywords are really cheap because they aren't in demand, while others are much higher because they are in demand. If you have 2 people that want one keyword, but 200 that want another -- the 200 are going to pay higher prices. I've only looked at it a little, but I have a Google account where I get paid if people click on ads and the amounts vary drastically. Chris
Re: Kevin's Case Study #7 - How do you promote your new book? - [quote="orxan":kako3o5q]Hi Kevin, Normal conversion rate is 2% for me. High conversion rate can be 5-6% or more probably. But if you use Google Adwords techniques properly and have the good sales letter, then it can be 25-30% or more. It depends on books too. If it is exciting and shocking book with great sales letter then it will determine the rate of conversion, too. Orxan[/quote:kako3o5q] Hi Orxan, What are some Google AdWords techniques you can share with us that generate 25-30% conversion rates? Thanks
Using Google Adwords - Can't you do the same thing in AdWords for $.05 and get more targeted keywords?
Re: How to bring Traffic? - [quote="kristopher":22wqqtae]How do I get more traffic to my site? Has anyone bought traffic to his or her website? I'd like find out if there's any effective programs out there.[/quote:22wqqtae] It all depends on what your site is. Is it a site where you sell goods, or sell services? Depending on what it is, you might try Google AdWords. I tried them and was majorly disappointed, but that's because my site isn't the type that can benefit from them, as I found out after only one week. The reason I say that is because for Google Adwords, you pay a certain sum for each keyword clicked, that brings someone to your site. And try as I might, I could never get my keywords down to a manageable level, from 1 to 5 cents a click. It was always 10 cents, 20 cents, 50 cents to a dollar, which was absolutely ridiculous. But if you sell big ticket items on your site - then of course it would be worth paying those sums to get the one person out of a hundred who'd actually buy something there.


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