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Sharpen your Focus with Goals

Guest post by: Jesse Hopps

Article Overview: There is no question that effective goal setting can improve the performance of your department. Top performing leaders in all fields use goals to increase confidence, extend vision, and stay motivated. Use Demand Metric’s downloadable Department Goals & Individual Goals templates to break your high-level strategic plan into smaller, manageable chunks.

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Sharpen your Focus with Goals

Sharpen your Focus with Goals There is no question that effective goal setting can improve the performance of your department. Top performing leaders in all fields use goals to increase confidence, extend vision, and stay motivated. Use Demand Metric's downloadable Department Goals & Individual Goalstemplates to break your high-level strategic plan into smaller, manageable chunks.

Benefits of Goal Setting:

Goal Setting Best Practices:

Action Plan:

  1. Review the Business Plan- if you don't already have a strategic marketing plan developed; consult your organizational business plan to get a clear understanding of how your department can support corporate goals.
  2. Develop Department Goals- use Demand Metric's Department Goals Template to outline the key goals, deliverables, deadlines, and measures, that your team will ultimately be responsible for achieving this year.
  3. Discuss Goals with Team- have a meeting with your team to discuss each goal and get their feedback. There may be a few other goals you would like to add to your list. Additionally, use this meeting to develop a department mission or vision statement that the rest of the business can perceive you as.
  4. Set Individual Goals- use Demand Metric's Individual Goals Template to work with your team to establish annual, quarterly, and even monthly goals. Encourage your staff to create their own personal goals at a more granular level. Don't get bogged down with micro-deliverables; instead manage exceptions from a high-level.
  5. Integrate with Performance Reviews- leverage your goal setting process when it comes time to review your staff. Additionally, keep track of your department goals & achievements for your own performance review.
  6. Celebrate Goal Achievement- don't forget to celebrate the achievement of goals. This is a simple way to keep morale high, that doesn't have to cost anything. Remember Dale Carnegie's principle that people like to feel important and appreciated; applaud your staff's professional development.
Bottom-line:

Organizations that don't set goals are not serious about becoming market leaders. Take a few minutes to document what needs to be done, and manage the results.

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Home > Marketing > Jesse Hopps > Sharpen your Focus with Goals >
Article Tags: confidence, department goals, goal setting, manageable chunks, strategic plan

About the Author: Jesse Hopps
RSS for Jesse's articles - Visit Jesse's website

Jesse Hopps founded Demand Metric in October 2006 and is the active President & CEO, focusing on sales & product development. Prior to Demand Metric, Jesse worked as an independent consultant specializing in Internet Marketing and Business Continuity Planning. He began his career with the Info-Tech Research Group in London, Canada, where he helped contribute to their explosive growth. Jesse holds a business degree from the University of Western Ontario and lives in Panama City, Panama.

Click here to visit Jesse's website
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More from Jesse Hopps
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Related Forum Posts
Re: Set goals that motivate you! Re: Set goals that motivate you! - Sounds simple enough when you take it at face value, but what are goals? Are these short term or long term Goals, Are theses goal realistic, achievable? How to make them motivating Goals, What is motivation? Is motivation the same for all of us Hmm so many questions, so few answers. must a an article in this somewhere Btw (by the way) GT, nice Blog
Re: 21 Ways To Get New Customers In A Slow Economy Re: 21 Ways To Get New Customers In A Slow Economy - Thanks Evan, Your ideas are full of wisdom required for a time like this. I`ll like to add another idea to your list : Update your Knowledge and Sharpen your Skill on a daily basis. The economy may be considered slow,but customer awareness is on the increase,therefore,if the pocket (disposable income) of the proposed new customer is of any interest to you,then you must stay ahead by at least one step in your skill and knowledge. The 21 ways as listed by Evan is a sure way to increase in knowledge and sharpen you skill.
Re: Quote of the Day - ?"Where focus goes energy flows." - Tony Re: Quote of the Day - ?"Where focus goes energy flows." - Tony - Focus on a single task, eliminate millions of disractions
Re: Alexa Ranking Goals Re: Alexa Ranking Goals - Thanks GT! This is still the right post for Alexa Goals but everything else can go to Kevin's Mastermind post! Cheers!
Re: Five Personality Traits of Successful Business Owners Re: Five Personality Traits of Successful Business Owners - 1. Focus 2. Ability to Adapt 3. Hard Work 4. Good planning 5. People Skills


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