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Sharpen your Focus with Goals



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Opening a New Office Location - By Jesse Hopps

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Sharpen your Focus with Goals There is no question that effective goal setting can improve the performance of your department. Top performing leaders in all fields use goals to increase confidence, extend vision, and stay motivated. Use Demand Metric's downloadable Department Goals & Individual Goalstemplates to break your high-level strategic plan into smaller, manageable chunks.

Benefits of Goal Setting:

Goal Setting Best Practices:

Action Plan:

  1. Review the Business Plan- if you don't already have a strategic marketing plan developed; consult your organizational business plan to get a clear understanding of how your department can support corporate goals.
  2. Develop Department Goals- use Demand Metric's Department Goals Template to outline the key goals, deliverables, deadlines, and measures, that your team will ultimately be responsible for achieving this year.
  3. Discuss Goals with Team- have a meeting with your team to discuss each goal and get their feedback. There may be a few other goals you would like to add to your list. Additionally, use this meeting to develop a department mission or vision statement that the rest of the business can perceive you as.
  4. Set Individual Goals- use Demand Metric's Individual Goals Template to work with your team to establish annual, quarterly, and even monthly goals. Encourage your staff to create their own personal goals at a more granular level. Don't get bogged down with micro-deliverables; instead manage exceptions from a high-level.
  5. Integrate with Performance Reviews- leverage your goal setting process when it comes time to review your staff. Additionally, keep track of your department goals & achievements for your own performance review.
  6. Celebrate Goal Achievement- don't forget to celebrate the achievement of goals. This is a simple way to keep morale high, that doesn't have to cost anything. Remember Dale Carnegie's principle that people like to feel important and appreciated; applaud your staff's professional development.
Bottom-line:

Organizations that don't set goals are not serious about becoming market leaders. Take a few minutes to document what needs to be done, and manage the results.


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Free PDF Download
Opening a New Office Location - By Jesse Hopps

Name: Email:

About the Author: Jesse Hopps

RSS for Jesse's articles - Visit Jesse's website
Jesse Hopps founded Demand Metric in October 2006 and is the active President & CEO, focusing on sales & product development. Prior to Demand Metric, Jesse worked as an independent consultant specializing in Internet Marketing and Business Continuity Planning. He began his career with the Info-Tech Research Group in London, Canada, where he helped contribute to their explosive growth. Jesse holds a business degree from the University of Western Ontario and lives in Panama City, Panama.
Click here to visit Jesse's website.
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