Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog
Share for a Cause











What is your Marketing Effectiveness Quotient

Guest post by: Jesse Hopps

Article Overview: Industry-leading demand generation platform provider, Eloqua, has developed a marketing maturity model designed to help organizations benchmark their current levels of process maturity, measure results from marketing investments, and demonstrate the effectiveness of their marketing department.

Free Download - Opening a New Office Location By Jesse Hopps
Name: Email:

What is your Marketing Effectiveness Quotient

What is your Marketing Effectiveness Quotient

Industry-leading demand generation platform provider, Eloqua, has developed a marketing maturity model designed to help organizations benchmark their current levels of process maturity, measure results from marketing investments, and demonstrate the effectiveness of their marketing department.

Eloqua's Marketing Effectiveness Summit is a 2.5-day boot camp, specifically tailored to help marketers in B-to-B organizations optimize demand generation. Participants who complete the workshops will be professionally certified in Demand Generation Marketing, which is becoming a highly sought after skill set.Register for the Marketing Effectiveness Summit if you are serious about learning best practices, assessing your capabilities, and improving your marketing processes.

What is the Marketing Maturity Model?

Eloqua's proprietary Marketing Maturity Model (MMM) is a framework for managing and measuring processes, which are directly linked with increasing revenues. Their model scores companies' demand generation processes to determine strengths & weaknesses, benchmark against peers, and assess the value associated with improving the maturity of marketing processes.

Processes that are analyzed include: Analytics, Lead Scoring & Nurturing, Workflow Automation, Lead Management, Database Management, AdWords and Search Engine Optimization, Reference Management, Testing, Business & Strategic Planning, Email Marketing, Campaign Management, Personalization, Viral and Interactive.

4 levels of Marketing Maturity for Demand Generation:

What are the Best Practices that Will be Taught?

Deliverables of the Marketing Effectiveness Summit:

Action Plan:

  1. Assess Value- consider the value that a focused Demand Generation workshop with industry thought leaders would provide for your organization.
  2. Determine Fit with Goals- if you are already looking to increase your Demand Generation knowledge, this is a great opportunity to further develop best practices for your company and enhance your skill set.
  3. Learn More- visit the Marketing Effectiveness Summit website to learn more about this event. Locations and dates are provided on the website.
Bottom-Line:

This is the most comprehensive demand generation marketing conference that has ever been produced. Determine if there will be any events in your area, and get professionally certified by a recognized authority on Demand Generation.

Related Articles
  Who Makes a Better Salesperson - Men or Women?
  Is There a Cost to Increased Productivity?
  The Ultimate Measure of Marketing Success
  IQ vs. EQ - Which Can Determine Your Success
  FREE Salesforce Grader Tool
  The Importance of Strategic Marketing Consulting in Marketing Vendor Management
  The Real I.Q.
  Whats Your Prosperity Quotient
  What Is Your Sales Team’s A. Q.?
  Kurlan's Law of Increased Sales Effectiveness
  Raise Your Work Quotient - Five Strategies to Increase Your Value to the Company
  Why Advertise
  Measuring Effectiveness of Your Team
  Shelter From the Storm
  What's Your IQ (Influence Quotient)?
  A Business Owners Look at Online vs Offline Marketing
  The Buzz About Emotional Intelligence
  Measure your Sales Support Effectiveness
  Marketing Assessment
  What\'s Your Loyalty Quotient?

Home > Marketing > Jesse Hopps > What is your Marketing Effectiveness Quotient >
Article Tags: demand generation, eloqua, generation platform, investments, marketing department, maturity model, measure results, platform provider, quotient

About the Author: Jesse Hopps
RSS for Jesse's articles - Visit Jesse's website

Jesse Hopps founded Demand Metric in October 2006 and is the active President & CEO, focusing on sales & product development. Prior to Demand Metric, Jesse worked as an independent consultant specializing in Internet Marketing and Business Continuity Planning. He began his career with the Info-Tech Research Group in London, Canada, where he helped contribute to their explosive growth. Jesse holds a business degree from the University of Western Ontario and lives in Panama City, Panama.

Click here to visit Jesse's website
Dashed Line

More from Jesse Hopps
Strategic Planning Guide
Email Marketing List Building
Enterprise Change Management
Adopting Consultative Selling
Intranet Optimization Guide


Related Forum Posts
Pitch Like A Girl: How a Woman Can Be Herself and Still Succ Pitch Like A Girl: How a Woman Can Be Herself and Still Succ - Pitch Like A Girl: How a Woman Can Be Herself and Still Succeed Ronna Lichtenberg 2005 From the inside cover: "As a woman, you probably feel uncomfortable when it comes to promoting yourself and asking for what you want." WHAT IN THE HECK IS THIS, I asked myself when I read that. Women are the fastest growing business owners in the US and Canada, there are t housands of women executives and CEOs - though not as many as might be expected, admittedly, yet the book opens with this surely out of date stereotype. However, as she continued to give examples of women who had high paying jobs but were routinely not paid as much as men because it hadn't occurred to them to ask for raises, etc., I decided it was probably true for a majority of businesswomen... Anyway, more of the info from the jacket: "Other books have told you how to get what you want by being more like a guy. Pitch Like A Girl tells you why its an advantage to be who you are and how to do better by bringing more of yourself to work." The TOC: 1. Pink and Blue 2. The Quck-dry Chapter 3. What's In your head that's not in his 4. The Me, Inc Mindset 5. Visioning: Discover What You Really Want 6. Identifying Prospects 7. Pre-pitch homework and heartwork 8. Crafting the pitch 9. Pricing the pitch 10. Packaging the pitch 11. Delivering the pitch 12. Closing Conclusion A Word to the guys The Empathy Quotient The Systemizing Quotient Bibliography And on a side note - non-fiction books without indexes - of which this is one, annoy me.
Re: What is your Business? Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Kevin's Case Study #11 - A New Forum Category? Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Starting A Set of Books

Avoid Burnout: Do the Limbo Regularly

2011 Global Brand Trends Letter

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.