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Guest post by: Jesse Hopps Become an Author

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What is your Marketing Effectiveness Quotient

Industry-leading demand generation platform provider, Eloqua, has developed a marketing maturity model designed to help organizations benchmark their current levels of process maturity, measure results from marketing investments, and demonstrate the effectiveness of their marketing department.

Eloqua's Marketing Effectiveness Summit is a 2.5-day boot camp, specifically tailored to help marketers in B-to-B organizations optimize demand generation. Participants who complete the workshops will be professionally certified in Demand Generation Marketing, which is becoming a highly sought after skill set.Register for the Marketing Effectiveness Summit if you are serious about learning best practices, assessing your capabilities, and improving your marketing processes.

What is the Marketing Maturity Model?

Eloqua's proprietary Marketing Maturity Model (MMM) is a framework for managing and measuring processes, which are directly linked with increasing revenues. Their model scores companies' demand generation processes to determine strengths & weaknesses, benchmark against peers, and assess the value associated with improving the maturity of marketing processes.

Processes that are analyzed include: Analytics, Lead Scoring & Nurturing, Workflow Automation, Lead Management, Database Management, AdWords and Search Engine Optimization, Reference Management, Testing, Business & Strategic Planning, Email Marketing, Campaign Management, Personalization, Viral and Interactive.

4 levels of Marketing Maturity for Demand Generation:

• Level 1: No Formalized Processes in Place- Little or no documentation. Random actions with poor prioritization. Inconsistent performance. No predictability or reliability.
• Level 2: Some Processes in Place- Documentation and standardization efforts are in their infancy. Consistency of results is more common. Some predictability and reliability.
• Level 3: All Processes in Place and Documented -Some automation in place. Consistency, predictability and reliability are common practice.
• Level 4: All processes Fully Documented, Automated, and in a Steady State of Improvement- Operation is fully consistent, measureable, predictable, and reliable.

What are the Best Practices that Will be Taught?

• 7 Dimensions of Lead Generation
• 19 Strategies for Building a Winning Lead List
• 7 Secrets to Conducting Successful Webinars & Seminars
• Using AdWords and Sponsored Links Effectively
• Personalized Marketing: How to Win Customers One at a Time
• How to Establish an Effective Lead Scoring System
• Implementing Key Metrics like ROI, TCO, Opens, Click-Through, Bounces
• How to Build an Effective Website that Customers want to Visit
• How to Design a Successful Viral or Interactive Strategy
• How to Build and Track a Successful Marketing Campaign
• Beyond CAN-SPAM: How to Build a Successful Email Campaign

Deliverables of the Marketing Effectiveness Summit:

• Marketing Effectiveness Action Plans - a documented blueprint for enacting immediate changes in your demand generation activities.
• 500 page manual on Marketing Best Practices with examples
• 12 page customized Marketing Effectiveness Value Assessment
• Professional Certification in Demand Generation Marketing

Action Plan:

1. Assess Value- consider the value that a focused Demand Generation workshop with industry thought leaders would provide for your organization.
2. Determine Fit with Goals- if you are already looking to increase your Demand Generation knowledge, this is a great opportunity to further develop best practices for your company and enhance your skill set.
3. Learn More- visit the Marketing Effectiveness Summit website to learn more about this event. Locations and dates are provided on the website.

Bottom-Line:

This is the most comprehensive demand generation marketing conference that has ever been produced. Determine if there will be any events in your area, and get professionally certified by a recognized authority on Demand Generation.

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