Jesse Hopps Articles

Guest post by: Jesse Hopps
Become an Author

Opening a New Office Location

Moving into a new office can be a very stressful task. Not only is it imperative to select the right location for your business, but it is equally important to ensure a smooth transition into the new space. In order make the right decision and be well prepared for the move, use our downloadable Office Evaluation Matrix and our Office Opening Checklist to stay within budget and meet timelines.

Assess Satisfaction to Retain Customers

Maintaining prices and retaining customers in competitive markets depends heavily on your ability to effectively service your accounts. Proactive organizations work with customers to identify their strengths and weaknesses to better serve their market. Use Demand Metric’s very concise Customer to benchmark current satisfaction levels, and improve these metrics over time.

Adopting Consultative Selling

How a prospect competitively positions your company is a critical factor when engaging in the buying/selling process. Fundamentally, positioning is about aligning your business with theirs, so that a clear synergy can be visualized by the prospect. When there is a perfect fit between organizations, selling becomes much easier because the in the early stages of the sales cycle the prospect mentally puts your organization ahead of the competition, in principle. Therefore, it is essential that the prospect is comfortable with the salesperson, and correctly positions your company.

Writing Business Strategy Plans

Build a Strategic Planning Team- engage a cross-functional planning team to represent each department's needs. Hold a kick-off meeting to set strategic planning goals, schedule meeting times, and get organized for the planning process. Introduce the Balanced Scorecard Approach- review and distribute our Research Note "Map Strategy with Balanced Scorecard" to provide a framework to work from. Develop a Strategic Planning Charter- use our Project Charter template to document the goals and objectives for the planning process, and set plan completion timelines. Document Strategic Planning GAPS- evaluate your current strategic planning process and add GAPS to our GAP Analysis Tool under the Strategy tab. You will be using this GAP Analysis Tool through the entire strategic planning process, so consider distributing this tool to the wh

What is your Marketing Effectiveness Quotient

Industry-leading demand generation platform provider, Eloqua, has developed a marketing maturity model designed to help organizations benchmark their current levels of process maturity, measure results from marketing investments, and demonstrate the effectiveness of their marketing department.

Website Redesign Best Practices

Over 70% of mid-sized organizations are currently involved in a website redesign initiative, or have one planned for this year. Before you go to your CFO to get some budget for this program, conduct a brief website effectiveness audit to build the need.

Trade Promotion Best Practices

Trade promotion is any expenditure paid directly by a manufacturer to the trade or retail factors in a given industry as a set amount on a per unit basis or in payment for a merchandising value provided by the retailer.

Target Market, Segmentation, and Positioning

From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price, Promotion, Product, and Price. However, the goal is not to just come up with a particular strategy, but rather to focus on providing value to your key market segments.

Successful Blogs Improve Customer Satisfaction

Weblogs or blogs are online journals that can provide business benefits. This new online communication medium comes with risks that require management. Understand the opportunities & risks of corporate blogs before you proceed. Use Demand Metric’s downloadable Blog Policy Template to minimize your risk.

Steering Committees Increase Program Success

Developing a strong governance process requires cross-functional alignment on marketing decisions. Implement a Sales & Marketing Steering Committee to formalize your strategic planning, prioritization, decision-making, investment, and performance measurement processes. Use Demand Metric’s downloadable Steering Committee Charter Template to kick-start the formation of your committee and establish your mandate.

Page 1 of 9
1
2
3
4
5
6
7
8
9
Next
Last

Home > Marketing > Jesse Hopps > Google +

About the Author: Jesse Hopps

RSS for Jesse's articles - Visit Jesse's website
Jesse Hopps founded Demand Metric in October 2006 and is the active President & CEO, focusing on sales & product development. Prior to Demand Metric, Jesse worked as an independent consultant specializing in Internet Marketing and Business Continuity Planning. He began his career with the Info-Tech Research Group in London, Canada, where he helped contribute to their explosive growth. Jesse holds a business degree from the University of Western Ontario and lives in Panama City, Panama.
Click here to visit Jesse's website.

More from Jesse Hopps
Strategic Planning Guide
Adopting Consultative Selling
Lead Generation Strategy Guide
How To Guide: Lead Generation
Email Marketing List Building

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.


Name:
Email: