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DARE TO BE DIFFERENT? THEN SHOW IT BY YOUR ACTIONS.

Guest post by: Billy Sharma

Article Overview: One of the ways to succeed in marketing is by being different. Here's why.

DARE TO BE DIFFERENT? THEN SHOW IT BY YOUR ACTIONS.

@font-face { font-family: "Arial"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 10pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } A vast body of knowledge and experience has been built on what works and what doesn’t in marketing and that is good.

What is bad is that most of what has worked for one client has been plagiarized to death by another so that look-alike pieces abound.

Somewhere along the line we have all become so fixated on formulas espoused by gurus that we are afraid to take a chance on something new.



And yet it was the pioneers who dared to be different who reaped the biggest rewards before the rest of the herd sheepishly mimicked them.



Good example: One of the most famous marketers, Benjamin Franklin, who published his own catalogue in the early 1700s, has been credited with incorporating the first “satisfaction guarantee” in his catalogue.



Dr. Thomas Barnado, who coined the first generic solicitation “Dear Friend” almost 120 years ago, continues to be copied even today.

More recently, Barack Obama won the election handily by employing online initiatives and new technologies using youth to raise over 500 million dollars in small contributions — need I say more?

And there’s the first person that used telephone marketing as a one-two punch to sell or raise funds, or the first face-to-face agency that helped procure millions of Pounds, and Euros in Europe. That agency started a deluge of ‘me-too’ copycats that sprang up to do the same.

Or the very first non-profit that dared to create a catalogue to sell livestock, seeds or clean water online and reaped thousands of dollars.



Gone are the days when marketers can continue to live by keeping their heads down, buried in the sand, for fear of being different. Given the plight of marketing today, such conservatism is a folly. You need the guts to try something new.

I am not advocating that marketers sink all their resources into innovations, I am suggesting that at least 5% to 10% be allocated to creating something new each year — be it a new way of segmenting or even a radically new way of marketing — or a dramatically different campaign.

The worse you can do is fail, but that’s how we all learn. The best you will do is create a stampede of followers.

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Article Tags: barack obama, barnado, benjamin franklin, body of knowledge, cambria, copycats, dear friend, deluge, dr thomas, first person, gurus, herd, livestock, marketers, million dollars, pioneers, satisfaction guarantee, solicitation, telephone marketing, times new roman



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label signs jackson thriller executive/seeks investor - ismael records has just signed one of the marketing and promotions executives of MICHAEL JACKSONS THRILLER, BAD and OFF THE WALL ALBUMS as its new president of marketing and promotions. we want to embark on an AMERICAN IDOL TYPE CROSS COUNTRY TALENT SEARCH. winners will have their own CD marketed, promoted , nationally distributed, with radio airplay. our venues will be PAID VENUES with TICKET SALES, along with any investor getting a percentage of all venue and ticket sales , any investor will also receive a percentage of all of our winners CD sales which will again, be distributed nationally, any investor will also receive a percentage of the ISMAEL RECORDS LABEL. PLEASE! NO OFFERS OF LOANS OR BANK LOANS OF ANY KIND!. we will also NOT! PAY ANY UPFRONT FEES. ONLY THE ABOVE PERCENTAGES WILL BE PLACED ON THE TABLE. ISMAEL RECORDS has been up for only 3 years, besides being a recording label it is also an entertainment label. working on the entertainment side the label has been doing a series of talent shows. tyrone ismael ceo/president of ismael records has been networking and steady building alliances for the label. until recently mr ismael has himself refused to take on any artist to the recording part of ismael records, simpley because the label did not really have the sources to push an artist the way a label should. we have seen so many labels with tons of artist but nothing to do with them, the artist are just sitting there. with the contracting of our new marketing and promotions president , ismael records now has sources of manufacturing ,radio airplay, national distribution plus over 25,000 storefronts in which we can now place our artist CDS into besides distributing to the top of the line internet retailers. besides MICHAEL JACKSONS, THRILLER, BAD and OFF THE WALL ALBUMS, our new marketing and promotions president has also marketed and promoted the CDS/ALBUMS of such other great recording stars as LUTHER VANDROSS, TYRESE, ALICIA KEYS, SANTANA, EARTH WIND AND FIRE, BIG MIKE, THE GHETTO BOYS, BOY GEORGE, SADE, THE OJAYS and this is only to name the few, he also has written refrences from such greats as MR QUINCY JONES, SADE, and mr POLLY ANTHONEY of SONY MUSIC, he himself is also former acting vice president of marketing and promotions for EPIC RECORDS. i can not bring myself to ask this executive to bring all that he is already bringing to the table as well as ask him to finance this venture, this is why i am now seeking investors. we are seeking no less than $25,000 in order to get this project out of the starting gate. the TV SHOW AMERICAN IDOL has been one of the top shows for years now, each year you can see the thousands and thousands of hopeful new artist trying to become the next star, there is no other entity out there right now besides AMERICAN IDOL that has the resume of our new executive thats doing what we are now trying to do. this project has LEGS and if pushed out of the starting gate with the proper advertising and promotions it will generate its own capital. any investor will also be receiving the above percentages well after they have received their original investment return, as long as we can keep this project running our investors will receive the above percentages.


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