HOW TO SELL YOURSELF AND YOUR WORK
HOW TO SELL YOURSELF AND YOUR WORK
Another reason is a total lack of understanding of business in general.
Most creative people don't take the selling part of their job seriously enough.
So here are two solutions for all you creative types:
1. Preparation is key. You must learn to put as much effort into selling great work as you do into creating it. The great basketball coach, John Wooden, said, "Failure to prepare is to prepare to fail."
Distill your thoughts as to why the client should buy your favorite concept into three to five convincing points. Make those points part of your rationale. Write them on a piece of paper and then put it in front of you.
Believe me, when your clients hear well-thought-out and wonderfully articulated arguments and sales pitch, they will be sold.
2. Get excited about your work. When I was at O&M I learned a very valuable lesson from the creative director of JWT.
She said, "Before I present I psyche myself up. I tell myself that I am going to be positive, I am going to like my client and enjoy showing our concepts.
"If you can't get excited about your own work why would anyone else?
"Besides, she added, "I don't want to go back and do it again because the best ideas are usually the ones that we first come up with."
Remember, even before you open your mouth, you speak with your body.
How you feel is often reflected in your face and your mannerisms, your 'body language'. Back in the seventies when the term 'body language' was coined, the experts claimed that communication was 7% verbal, 28% tonal and 65% body language.
I'm not saying these figures are scientifically based, but when we speak sometimes our bodies reveal more than our words.
There are other tricks of the trade that great salesmen use.
Consider yourself the most important thing you have to sell.
Ensure the first impression you make is of the highest caliber.
Create a rapport with the client
Two great books on selling that I highly recommend are: "Selling To VITO (The Very Important Top Officer)" By Anthony Parinello
"Solution Selling: Creating Buyers in Difficult Selling Markets" By Michael T. Bosworth
HOW TO SELL YOURSELF AND YOUR WORK - To learn more about this author, visit Billy Sharma's Website.
Like this article? Share it with your friends
Creative people are usually pretty lousy at selling their own work. One reason is because they have been labeled as those wild and crazy guys who dress differently and behave oddly, always trying to push edgy design.
Another reason is a total lack of understanding of business in general.
Most creative people don't take the selling part of their job seriously enough.
So here are two solutions for all you creative types:
1. Preparation is key. You must learn to put as much effort into selling great work as you do into creating it. The great basketball coach, John Wooden, said, "Failure to prepare is to prepare to fail."
Distill your thoughts as to why the client should buy your favorite concept into three to five convincing points. Make those points part of your rationale. Write them on a piece of paper and then put it in front of you.
Believe me, when your clients hear well-thought-out and wonderfully articulated arguments and sales pitch, they will be sold.
2. Get excited about your work. When I was at O&M I learned a very valuable lesson from the creative director of JWT.
She said, "Before I present I psyche myself up. I tell myself that I am going to be positive, I am going to like my client and enjoy showing our concepts.
"If you can't get excited about your own work why would anyone else?
"Besides, she added, "I don't want to go back and do it again because the best ideas are usually the ones that we first come up with."
Remember, even before you open your mouth, you speak with your body.
How you feel is often reflected in your face and your mannerisms, your 'body language'. Back in the seventies when the term 'body language' was coined, the experts claimed that communication was 7% verbal, 28% tonal and 65% body language.
I'm not saying these figures are scientifically based, but when we speak sometimes our bodies reveal more than our words.
There are other tricks of the trade that great salesmen use.
Consider yourself the most important thing you have to sell.
Ensure the first impression you make is of the highest caliber.
Create a rapport with the client
Two great books on selling that I highly recommend are: "Selling To VITO (The Very Important Top Officer)" By Anthony Parinello
"Solution Selling: Creating Buyers in Difficult Selling Markets" By Michael T. Bosworth
HOW TO SELL YOURSELF AND YOUR WORK - To learn more about this author, visit Billy Sharma's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Billy's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 The Entrepreneurial Sweet Spot 11 Ways to Build Business SWOT Analysis Template Managing the Unimaginable Capture More Clients |
|
 | ||
 |
More PR Resources
Press Release Builder | |
 |
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||