TAKE MY ‘WORD’ FOR IT
TAKE MY ‘WORD’ FOR IT
It has to do with the selection of the words you use. Here are a few techniques:
1- FIND THE RIGHT CONNOTATION
Connotations count as much as denotation. While denotation of a word is its strict dictionary definition, its connotations are the shades of meaning that surround it. So while ‘smile,’ ‘grin’ and ‘smirk’ all donate similar things, each has a different shade of meaning, a different connotation.
Example: “Childish” and “childlike” donate the same state, but which one would you rather be called?
2- CREATE AN IMAGE
Imagery is appealing to any one of the five senses: sight, touch, taste, hearing and smell. Good writing lets the reader use his or her imagination to feel one or more of these senses as they read the words.
Example: The difference between the word ‘cook’ and ‘simmer’ is that the reader imagines more with the word ‘simmer.’ ’Simmer’ evokes both, sound and smell compared to the word ‘cook.’
3- ESTABLISH COHERENCE
Hooking your paragraphs together allows your sentences and ideas to connect to each other, without a gaping hole in your copy. As you write each sentence, keep the previous one in mind. Write the next line in response to the one before it. Keep stitching sentences together to create a seamless flow so that quick short sentences create not only (coherence) but a relationship as a whole (unity).
TAKE MY WORD FOR IT - To learn more about this author, visit Billy Sharma's Website.
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How do you convert dry facts or descriptions into compelling headlines or sentences?
It has to do with the selection of the words you use. Here are a few techniques:
1- FIND THE RIGHT CONNOTATION
Connotations count as much as denotation. While denotation of a word is its strict dictionary definition, its connotations are the shades of meaning that surround it. So while ‘smile,’ ‘grin’ and ‘smirk’ all donate similar things, each has a different shade of meaning, a different connotation.
Example: “Childish” and “childlike” donate the same state, but which one would you rather be called?
2- CREATE AN IMAGE
Imagery is appealing to any one of the five senses: sight, touch, taste, hearing and smell. Good writing lets the reader use his or her imagination to feel one or more of these senses as they read the words.
Example: The difference between the word ‘cook’ and ‘simmer’ is that the reader imagines more with the word ‘simmer.’ ’Simmer’ evokes both, sound and smell compared to the word ‘cook.’
3- ESTABLISH COHERENCE
Hooking your paragraphs together allows your sentences and ideas to connect to each other, without a gaping hole in your copy. As you write each sentence, keep the previous one in mind. Write the next line in response to the one before it. Keep stitching sentences together to create a seamless flow so that quick short sentences create not only (coherence) but a relationship as a whole (unity).
TAKE MY WORD FOR IT - To learn more about this author, visit Billy Sharma's Website.
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