|
|
Like this article? PLEASE +1 it! |  |
|
TAKE MY ‘WORD’ FOR IT
Written by: Billy SharmaArticle Overview: How do you convert dry facts or descriptions into compelling headlines or sentences?
 |
Free Download - WHEN ARE YOUR CUSTOMERS OR DONORS MOST RECEPTIVE? By Billy Sharma |
TAKE MY ‘WORD’ FOR IT
How do you convert dry facts or descriptions into compelling headlines or sentences?
It has to do with the selection of the words you use. Here are a few techniques:
1- FIND THE RIGHT CONNOTATION
Connotations count as much as denotation. While denotation of a word is its strict dictionary definition, its connotations are the shades of meaning that surround it. So while ‘smile,’ ‘grin’ and ‘smirk’ all donate similar things, each has a different shade of meaning, a different connotation.
Example: “Childish” and “childlike” donate the same state, but which one would you rather be called?
2- CREATE AN IMAGE
Imagery is appealing to any one of the five senses: sight, touch, taste, hearing and smell. Good writing lets the reader use his or her imagination to feel one or more of these senses as they read the words.
Example: The difference between the word ‘cook’ and ‘simmer’ is that the reader imagines more with the word ‘simmer.’ ’Simmer’ evokes both, sound and smell compared to the word ‘cook.’
3- ESTABLISH COHERENCE
Hooking your paragraphs together allows your sentences and ideas to connect to each other, without a gaping hole in your copy. As you write each sentence, keep the previous one in mind. Write the next line in response to the one before it. Keep stitching sentences together to create a seamless flow so that quick short sentences create not only (coherence) but a relationship as a whole (unity).
What's the Measure of One Word?
Beware greenwashing your business
How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles
Do You Think You Are a Failure, When Failure Comes Knocking At Your Door?
How to Stay Motivated
Article Tags: coherence, connotation, connotations, denotation, dictionary definition, five senses, gaping hole, good writing, headlines, imagery, imagination, paragraphs, relationship, seamless flow, sentences, shades, smile, smirk, unity
|
About the Author: Billy Sharma RSS for Billy's articles - Visit Billy's website  Click here to visit Billy's website   WHATS SO GREAT ABOUT DIRECT MARKETING WEAPONS OF MASS DISTRACTION WHAT KIND OF BOSS ARE YOU THE ART OF STARTING A CONVERSATION HOW TO DELIVER A 1 2 PUNCH WITH INTEGRATED MARKETING |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
Website Navigation: Heart of Web Design
The Gravity of Failure
MLM Businesses: What Is The Deciding Factor In Your Success In MLM
The Office Bully
Important "Lessons Learned” For Leaders, According To Your Strategic Thinking Business Coach
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Fear Factors in Small Business: Sales & Marketing
Sales Training – Top Salespeople Are Not Dunces
Improve E-mail: Avoid the Quicksand
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.