WEAPONS OF MASS DISTRACTION
WEAPONS OF MASS DISTRACTION
Yet, there is mounting evidence that we have lost our ability to remain focused.
The most damaging proof of being scatter-brained is that the very technology that is helping us expand our knowledge and our horizons is also driving us to distraction. We have developed a relationship with digital devices that have become excessively addictive.
Just like an ear or a nose ring, today cell phones and ipods seem to be attached to people’s ears as if they have been permanently implanted there. When a plane lands nowadays, BlackBerrys light up the way cigarettes once did. No wonder this device is often referred to as a CrackBerry.
Psychologists have found a new name for it they call this increasing addiction to Web-based activity "Online Compulsive Disorder" or "Screen Sucking".
So, if you are feeling more irritable than before; if you feel your productivity has declined; if you can't get organized; if you are making decisions from-the-hip rather than giving things adequate thought; if you feel pressured to get things done quickly, then welcome to this new phenomenon. You are now part of it.
"Unlike patients with typical 'Attention Deficit Disorder', which persists no matter the setting, many people today feel frantic only in certain situations – mainly in the workplace or, for at-home moms, while managing the home front," explained Dr. Hallowell, in a Harvard Business Review article last January.
"Online Compulsive Disorder" or "Screen Sucking" takes hold when we get so overloaded with incoming messages and competing tasks that we are unable to prioritize.
The result is distractibility, impulsiveness and haste but also feelings of guilt and inadequacy. "People think it's their fault that they're falling behind," he says. "They think they have to sleep less and work harder and stay later at the office, which only makes it worse because they're not taking care of their brains by getting enough sleep."
How common is this phenomenon? "It's rampant," says Hallowell, who believes that corporate downsizing and job insecurity contribute to the problem.
In a study of 1,000 office workers from top managers on down, Basex, an information-technology research firm in New York City, found that interruptions now consume an average of 2.1 hours a day, or 28% of the workday. The two hours of lost productivity included not only unimportant interruptions and distractions but also the recovery time associated with getting back on task and
track, according to a Basex report titled "The Cost of Not Paying Attention".
In the Basex study, 55% of workers surveyed said they open their email immediately or soon after it arrives, no matter how busy they are.
So, what’s the solution?
Don't forget we are social creatures and to do our best work, we need to set aside time in the workday to connect with others. We need to get significant doses of what Dr. Hallowell calls vitamin C–the live connection to other people.
"As much as we are connected electronically, we have disconnected interpersonally," he says. Compulsive screen sucking, he suggests, may actually be a symptom of vitamin–C deficiency.
So to perform our best, to maintain our optimum creativity, we need to have some face-to-face moments of closeness.
We also need to reenergize ourselves with moments of quiet time all by ourselves.
Oh! And when you do, don't forget to turn off that blinking BlackBerry or your cell phone please. It's annoying.
WEAPONS OF MASS DISTRACTION - To learn more about this author, visit Billy Sharma's Website.
Like this article? Share it with your friends
Surely there has never been a greater need to be informed and stay alert. After all, we live in an age of fierce competition.
Yet, there is mounting evidence that we have lost our ability to remain focused.
The most damaging proof of being scatter-brained is that the very technology that is helping us expand our knowledge and our horizons is also driving us to distraction. We have developed a relationship with digital devices that have become excessively addictive.
Just like an ear or a nose ring, today cell phones and ipods seem to be attached to people’s ears as if they have been permanently implanted there. When a plane lands nowadays, BlackBerrys light up the way cigarettes once did. No wonder this device is often referred to as a CrackBerry.
Psychologists have found a new name for it they call this increasing addiction to Web-based activity "Online Compulsive Disorder" or "Screen Sucking".
So, if you are feeling more irritable than before; if you feel your productivity has declined; if you can't get organized; if you are making decisions from-the-hip rather than giving things adequate thought; if you feel pressured to get things done quickly, then welcome to this new phenomenon. You are now part of it.
"Unlike patients with typical 'Attention Deficit Disorder', which persists no matter the setting, many people today feel frantic only in certain situations – mainly in the workplace or, for at-home moms, while managing the home front," explained Dr. Hallowell, in a Harvard Business Review article last January.
"Online Compulsive Disorder" or "Screen Sucking" takes hold when we get so overloaded with incoming messages and competing tasks that we are unable to prioritize.
The result is distractibility, impulsiveness and haste but also feelings of guilt and inadequacy. "People think it's their fault that they're falling behind," he says. "They think they have to sleep less and work harder and stay later at the office, which only makes it worse because they're not taking care of their brains by getting enough sleep."
How common is this phenomenon? "It's rampant," says Hallowell, who believes that corporate downsizing and job insecurity contribute to the problem.
In a study of 1,000 office workers from top managers on down, Basex, an information-technology research firm in New York City, found that interruptions now consume an average of 2.1 hours a day, or 28% of the workday. The two hours of lost productivity included not only unimportant interruptions and distractions but also the recovery time associated with getting back on task and
track, according to a Basex report titled "The Cost of Not Paying Attention".
In the Basex study, 55% of workers surveyed said they open their email immediately or soon after it arrives, no matter how busy they are.
So, what’s the solution?
Don't forget we are social creatures and to do our best work, we need to set aside time in the workday to connect with others. We need to get significant doses of what Dr. Hallowell calls vitamin C–the live connection to other people.
"As much as we are connected electronically, we have disconnected interpersonally," he says. Compulsive screen sucking, he suggests, may actually be a symptom of vitamin–C deficiency.
So to perform our best, to maintain our optimum creativity, we need to have some face-to-face moments of closeness.
We also need to reenergize ourselves with moments of quiet time all by ourselves.
Oh! And when you do, don't forget to turn off that blinking BlackBerry or your cell phone please. It's annoying.
WEAPONS OF MASS DISTRACTION - To learn more about this author, visit Billy Sharma's Website.
Like this article? Share it with your friends
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 Billy Sharma (Visit Billy's Website) BILLY SHARMA Billy holds a Bachelor of Science degree and is a Summa Cum Laude graduate of J.J. School of Art (Bombay) and the Hochshüle für Gestaltung (Bauhaus School of Design, Germany). After many years of working for other companies, Billy founded Designers Inc. In 1999 he became Managing Director and Creative Director of Brann Worldwide in Toronto. Under his stewardship the agency grew three-fold in two years when Brann Worldwide was elected the number one direct marketing agency in the world in 2000. Billy has extensive advertising and direct marketing experience gained in many national and international advertising agencies in Europe, U.S. and Canada. This has honed his creative skills to help provide breakthrough creative ideas for his clients.
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