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WHEN ARE YOUR CUSTOMERS OR DONORS MOST RECEPTIVE?

Guest post by: Billy Sharma

Article Overview: Just because you want to sell something does not mean that your customers are ready to buy. Timing - is a vital part of talking to your customers at the right time.

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WHEN ARE YOUR CUSTOMERS OR DONORS MOST RECEPTIVE?

Here’s a hint that is quite rudimentary — a person with a fresh supply of money is far more likely to buy or be more charitable than one who’s nearly strapped for cash themselves.

So what is the best time to approach customers or donors you ask? It’s simple - it should be just after payday.

Research shows that people’s motives change depending on where they are in their pay cycles. They are most receptive to a sales pitch when they have cash. Conversely, as the previous payday slips further away, they are less likely to buy. My recommendation therefore is to try to approach them or contact them at the start or the middle of the month (two average payday periods practiced by most companies) rather than at any other time.

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About the Author: Billy Sharma
RSS for Billy's articles - Visit Billy's website

BILLY SHARMA Billy holds a Bachelor of Science degree and is a Summa Cum Laude graduate of J.J. School of Art (Bombay) and the Hochshüle für Gestaltung (Bauhaus School of Design, Germany). After many years of working for other companies, Billy founded Designers Inc. In 1999 he became Managing Director and Creative Director of Brann Worldwide in Toronto. Under his stewardship the agency grew three-fold in two years when Brann Worldwide was elected the number one direct marketing agency in the world in 2000. Billy has extensive advertising and direct marketing experience gained in many national and international advertising agencies in Europe, U.S. and Canada. This has honed his creative skills to help provide breakthrough creative ideas for his clients.

Click here to visit Billy's website Dashed Line

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