Tweet

WHY DO MARKETERS LEAVE THEIR BRAINS AT THE DOOR WHEN THEY CREATE THEIR WEBSITES?

Guest post by: Billy Sharma

Article Overview: A important Tip to keep in mind before creating your website.

WHY DO MARKETERS LEAVE THEIR BRAINS AT THE DOOR WHEN THEY CREATE THEIR WEBSITES?

I still remember a powerful fundraising appeal that inspired me. I can clearly recall where I was when I first heard it and how it moved me to take action at once.

It was Live Aid the multi-venue rock concert held on July 13, 1985, organized by Bob Geldof and Midge Ure to raise funds for famine relief in Ethiopia.

The “Do They know It's Christmas?” Live Aid concert was broadcast and watched by 2 billion viewers. It touched an emotional chord in a lot of people and I for one, immediately went to a record store and bought the song.

Not to be outdone, Americans musicians quickly copied the British and produced their own version.

The point I am trying to make is that sound and visuals have the power to touch people emotionally as also demonstrated by movies and powerful commercials.

Over the years the fundraising community has seen the importance of using sound and visuals to capture people’s attention and have used them in asking for money in their PSA’s.

So why do marketers leave their brains at the door when they create their websites?

Especially when fundraising

Among the many thousands of charitable websites, I only see a handful who have used the power of words, sounds and pictures to tell a story or to create a website.

All of them have the same old impersonal ‘please donate now’ button predominantly plastered on their sites.

It’s not that charities don’t know how to produce good videos, indeed many have hired excellent outside experts or agency professionals, judging from the PSA’s they produce. But none of them use these powerful devices on their websites to express the passion and conviction of their appeals.

With all the new technology, surely producing a compelling video cannot be that hard. Even my students have done this successfully and raised a lot of money for small charities.

I don’t think the fundraising world has understands how to use their websites effectively. Fundraising online need not be one-dimensional. It should combine sights, sounds and copy to work together. It should be possible to create a compelling video that rivals and exceeds anything their PSA has to offer.

Even my website has a PSA that is watched by more than half of the 200 people on average who come to it every week.

Part of the problem is that fundraisers assume that people only come to a website once they have decided to give. If that is true then give them one more reason to do so with a powerful video. If they are coming to the site to find out if they should give, definitely give them more than just cold hard informational facts. Turn them on!

Related Articles
  Carefully Choose to Whom You Link To
  Tips To Receive Free Network Marketing Leads
  The Secrets of Social Network Marketing and Why Marketers Should Use It
  Guerrilla Learning
  Home Business Ideas: Make Money Using Your Writing Skills
  Doing a solid for the Brand next door
  Web Development Company Could Be Good Decision for Your Business website
  Are You Stuck in a Revolving Door?
  Daily Method of Operation of Internet Marketers
  CPA Affiliate Marketing Commissions Can Mean Big Money To You
  Enhancing Your Marketing
  8 Ideas On How To Make Money On A Website
  The Secret of Door to Door Street Marketing
  What Makes a Website a Winner?
  A SHARPER MIND/BRAIN --(To Reduce Stress Level)
  5 Rules of Social Media Optimization (SMO)
  Google Wonder Wheel - A Powerful Keyword Discovery Tool That Assists Marketers
  Tips for Online Marketing that B2B Marketers Can Use
  How To Use Social Media In Your Internet Marketing Plan
  Market Your Company With Your Voice Mail Message

Article Tags: agency professionals, bob geldof, brains, charities, commercials, conviction, emotional chord, famine relief, fundraising appeal, fundraising community, handful, live aid concert, marketers, midge, musicians, new technology, psa, rsquo, venue, visuals



Related Forum Posts
Re: Search Engine Optimization - [quote="Shimmy":ivyrc6ii]Just curious as to what others are doing to optimize their websites. I have received a page rank 5 from google which is very good in my line of business in comparison to my competition. I am still not coming close to being on the first page for main key word searches though, even though all of the websites ahead of me have a smaller page rank. Does anyone know how this works and what I can focus on? Thanks![/quote:ivyrc6ii] Your Page Rank has little or no effect on your actual search engine rankings ( ie SERPS) Search gives give high PR to websites with BULK of back links, whereas they grant higher rankings to those websites which get good links from related WEBSITES. You need to decide yourself whether you indend to increase the GREEN BAR of Page Rank, or your actual Search engine rankings.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Are You An Accidental Consultant?

How to Conduct a B2B Marketing Content Audit

Ten Steps to Go from Idea to E-book for Sale

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.