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TO CREATE INTEREST IN YOUR DIRECT MAIL PACKAGE, YOU HAVE TO START FROM THE START - Click To Read Article
Helpful hints for writers
WHAT'S DRIVING US TO DISTRACTION? - Click To Read Article
Is new technology helping us or hindering us?
THE LATEST EYE-TRACKING MOVEMENT RESULTS - Click To Read Article
How people read.
WEAPONS OF MASS DISTRACTION - Click To Read Article
Want to know whats driving us to distraction?
WRITING FOR FUN AND FUNDRAISING - Click To Read Article
Writing for charities can be fun and profitable too. Here are some ground rules.
HOW TO DELIVER A 1, 2 PUNCH WITH INTEGRATED MARKETING - Click To Read Article
One sure way to succeed
WHY CHARITIES ARE GUILTY OF A BIG BLUNDER AND HOW THEY CAN LEARN FROM ANOTHER BUSINESS - Click To Read Article
What a charity needs to do.
IT'S ALL A MATTER OF TIMING - Click To Read Article
How direct marketers can make their mailing work.
WHAT KIND OF BOSS ARE YOU? - Click To Read Article
Test your style of managing
WHY THE 'F' IN FOCUS GROUPS OFTEN STANDS FOR FLAWS - Click To Read Article
Looking at your customers through a one-way mirror is not the best way to understand them. Nor is a summary of market analysis through someone else's eyes the right way to know how your target audience will react in the real world.
IN PRAISE OF 'SINGLE TASKING' - Click To Read Article
How to benefit by performing one task at a time.
HOWTO PRESENT YOUR BEST FACE WHEN YOU SEND YOUR FIRST PIECE OF MAIL - Click To Read Article
Simple rules can improve response
HOW TO SELL YOURSELF AND YOUR WORK - Click To Read Article
The art of selling creatively
HOW MANY OF THESE DESIGN MISTAKES KEEP DRAGGING DOWN YOUR DIRECT MAIL RESPONSE? - Click To Read Article
How to improve your direct marketing performance
THE DIRECT MARKETING COPYWRITER'S DILEMMA - Click To Read Article
Writing hints
THE LONG AND SHORT OF WHAT REALLY WORKS CREATIVELY IN DIRECT MARKETING - Click To Read Article
An overview of some of the elements that one should consider before creating a direct mail package.
WHAT’S SO GREAT ABOUT DIRECT MARKETING? - Click To Read Article
The great thing about direct marketing is that it can be anything you want it to be.
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Billy Sharma
(Visit Billy's Website)
BILLY SHARMA
Billy holds a Bachelor of Science degree
and is a Summa Cum Laude graduate of J.J.
School of Art (Bombay) and the Hochshüle
für Gestaltung (Bauhaus School of Design,
Germany).
After many years of working for other
companies, Billy founded Designers Inc. In
1999 he became Managing Director and
Creative Director of Brann Worldwide in
Toronto. Under his stewardship the agency
grew three-fold in two years when Brann
Worldwide was elected the number one
direct marketing agency in the world in
2000.
Billy has extensive advertising and direct
marketing experience gained in many
national and international advertising
agencies in Europe, U.S. and Canada. This
has honed his creative skills to help
provide breakthrough creative ideas for
his clients.
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