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Cracking the Social Media Puzzle….What Else You Need to Sharpen Your Teeth

Guest post by: MediaAgility New York

Article Overview: Accounts of applicability of social media in bringing customers closer to businesses have become cliche over the time. This feverish pitch about the application of social media in marketing has reached to an extent where the marketing pundits have started calling it Marketing 2.0.

Cracking the Social Media Puzzle….What Else You Need to Sharpen Your Teeth

Accounts of applicability of social media in bringing customers closer to businesses have become cliche over the time. This feverish pitch about the application of social media in marketing has reached to an extent where the marketing pundits have started calling it Marketing 2.0. There are swarms of entrepreneurs who have been outstanding in using these novel techniques to showcase an entirely distinguished manner of approaching their prospects. Quite obviously, businesses showing reluctance towards embracing social technologies are labeled as stereotypical, or orthodox, or any other adjective that best defines their fastidious nature. I too admire social media for its ability to dissolute the boundaries between customers and businesses. But, as I see, there’s a little crunch in the situation and all is not that well. Having influenced by the social media revolution and those awe-inspiring Facebook and Twitter success stories, there have been bevy of businesses that have switched to the social media way. Evidently, a huge proportion of those have dismally failed, while some have achieved the success-level which doesn’t justify the kind of hype SM marketing has garnered during the past couple of years or so. As a result, some businesses started calling it a mere fad or a flash in the pan that wouldn’t survive for long. But instead of blaming them for their disinclination or naive handling of this new paradigm marketing tool, it’s sensible to understand what went wrong for them, or simply what else could have added to these technologies to befit their needs and working styles. As I’ve figured it out, the thing that perhaps thwarted most of the businesses is the lack of concrete impact-measuring arrangements. Number of Likes, Views, or Followers, just offers a vague picture about the popularity of any business and it’s crucial to have an eye on what your customers are saying about you. Setting up social media business arms comes as a logical solution to this, but then this luxury seems to be exclusive to big and upper medium-sized businesses only. Further, such a practice isn’t as inclusive as it should be in the first place, as only social media experts usually take pro-active interest in it. It’s true that you can’t measure SM marketing at the traditional ROI scale, as it has its own characteristic set of business variables. And it’s imperative for any business, looking to milch the SM platforms, to understand, calculate and monitor those important variables. Above all, they have to be there where their customers are, and stay in constant touch with them on myriad of issue. All this, and more can be managed with ease with the help of some modern-age applications called brand monitoring tools. Designed specifically for gauging the SM impact, these tools are very useful and serve the need in a cost-efficient manner. But, not just any brand-monitoring tool can help. Instead, a casual attitude in selecting a brand-monitoring tool could result in sheer wastage of time and resources. Keep your senses wide open while doing so and go for the application that can address your requirement in a holistic sense. Threading in the feeds and comments from social media, or bringing the related blogs and articles, isn’t just enough. You need a tool that can facilitate you to control these diverse platforms from a single window. Further, a pan-organization participation is another attribute that can serve as a great impetus to the brand monitoring exercise, as you never know what value a single resource can bring in this highly democratic social media environment. You can have all these features, and much more in our signature UniPlayer brand monitoring application that has been tailored to best suit the requirements of the modern businesses and augment what can be referred to as the “collaborative quotient” of the entire exercise.

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Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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