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Newtonian Laws and Marketing 2.0 – An Intriguing Intersection

Guest post by: MediaAgility New York

Article Overview: The change in marketing paradigm after the advent of the social media and smartphones is something that makes the application of Physics in Marketing somewhat more gripping. Let’s kick off with the use of Newton’s Laws of Motion in what can be referred to as Marketing 2.0.

Newtonian Laws and Marketing 2.0 – An Intriguing Intersection

My sheer affinity towards Physics often makes me view things from that angle. I preferred to rate events and phenomenon on the basis of their compliance with the natural Physics Laws. Incidentally, my stint as a marketing professional inspired me to go for this intriguing cross-over of Physics and Marketing. Well, you might’ve stumbled upon such parallels before, but then a majority of them, as I know, have been lurching to equate the conventional marketing tenets with the universal Laws of Physics.

Well, the change in marketing paradigm after the advent of the social media and smartphones is something that makes the application of Physics in Marketing somewhat more gripping. Let’s kick off with the use of Newton’s Laws of Motion in what can be referred to as Marketing 2.0.

Newton’s First Law of Motion, also called the Law of Inertia, states that a body tends to stay in its state of rest or motion unless acted upon by some external force. Very true when viewed from the window pane of the modern-day marketing.

Hope you remember the time when the social media was arrived. It was then largely slammed as a fad that would be there as long as the younger generation gets bored of it for some other stretch of entertainment over the web. Subsequently, it started gaining pace and a slew of business pundits began finding faults in it and why it wouldn’t suit the businesses. And eventually, swarms of businesses marched towards these platforms, triggering what is widely being labeled as the revolution in marketing, or more crisply Marketing 2.0. Technically speaking it passed the popular three stages:First they Laughed at it, then Resisted it, and finally Followed it.



Now take up the Second Law of Motion, which talks about the relation between Force and Acceleration. It states that the net force acting on any object equals to mass times acceleration on that object. Apparently, a tad trickier to colligate it with marketing, isn’t it? As a matter of fact, force here should resemble to the efforts a business should pour in to the social media activities, and acceleration goes in line with the rage and popularity the business would be able to garner from it. Clearly, your popularity in social media is directly proportional to the kind of efforts you are gushing into it.

The term “efforts” here doesn’t simply involve shelling out money on social media marketing. Instead, it has to do with the time and the intensity of pro-active involvement that should be invested in social media. Involvement should be as collaborative as it can be. Each and every individual of your organization must actively participate and keep an eye on these inundated portals.

Interestingly, just as mentioned in the Law, Mass, should be analogous to the business size, is a constant here and has little to do with the change in acceleration, that is popularity. So, even if you’re a small business (small mass) you can take your orangutan rival with intensive efforts (force) by letting the brand monitoring exercise be an utter team work. Thus, don’t let the size of your business be an impediment to your cruise to success, and dive into these torrential waves of social media with full vigor.

Finally, let’s come to the Third Law, which spells out the relation between the action and reaction. It states that any action has its equal and opposite reaction. Now, the association of this law with the Marketing 2.0 can be simpler and more straight-forward than the other two enunciated in the preceding sections.

Social media is all about how well you engage your audience and influence them. You can’t buy their attention anymore. Adjusting for the abstract nature and fluidity of these platforms, actions on social media have its own implications on your business. Remember, actions here can be both positive or negative, and so do the reactions. You might’ve heard about the GAP logo story that swept the Web a few months back, or about Parle Agro’s innovative Twitter stock tracking initiative.

Marketing 2.0 is knocking at the door and it’s that critical juncture when you should pull up your socks to implement it to reap the benefits. If you’re looking for some handy strategies to embark upon the social media phenomenon, then the source "Reality Check for Online Marketers: Scale the 5ive Levels"could come handy in this bid of yours.

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Article Tags: advent, application of physics, branding, cloud computing, intersection, law of marketing, laws of motion, marketing, marketing20, new age, new paradigm, newton, newton marketing, newtons laws of motion, paradigm, social media, technologies



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