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Social Co-Creation and Product Development – A Systematic View - Click To Read Article
Social Co-creation can be seen at all the eight stages of what is popularly being referred to as the New Product Development by marketing gurus. Let us take all these stages under three broad points and see how co-creation is vital at each level.

A Peek Into Some Productivity-Boosting Google Apps Features - Click To Read Article
Google Apps as a robust cloud-based collaboration services suite that helps organizations in enhancing their efficiencies. It has established itself as an information architecture of choice. In fact, it has served as a lynchpin in changing the organizational mindsets towards the adoption of the Cloud and how it could be used to drive down the operational costs while maintaining the productivity-levels on the higher scale.

Newtonian Laws and Marketing 2.0 – An Intriguing Intersection - Click To Read Article
The change in marketing paradigm after the advent of the social media and smartphones is something that makes the application of Physics in Marketing somewhat more gripping. Let’s kick off with the use of Newton’s Laws of Motion in what can be referred to as Marketing 2.0.

The New Paradigm of Marketing – A Shift to Marketing 2.0 - Click To Read Article
There is an incessant buzz about broadening the scope of online marketing to include social technologies. The arrival of social technologies along with the new-age platforms, such as smartphones and tablets, have triggered nothing short of a revolution in the way businesses approach their prospects. This has changed the marketing landscape in a manner similar to what online and email marketing did around a decade back. Hence we call it “Marketing 2.0”.

Cracking the Social Media Puzzle….What Else You Need to Sharpen Your Teeth - Click To Read Article
Accounts of applicability of social media in bringing customers closer to businesses have become cliche over the time. This feverish pitch about the application of social media in marketing has reached to an extent where the marketing pundits have started calling it Marketing 2.0.

MediaAgility Maturity Model : Assess Where Your Business Stands - Click To Read Article
The advent of New Paradigm technologies, such as cloud computing, social technologies and myriads of web-supporting devices, including smartphones and tablets, have together changed how marketers approach their prospects. A must-read for marketers seeking out new ways to add new energy to their marketing drive.

3 Reasons Why You Should Use Social Co-Creation To Develop Better Products - Click To Read Article
Despite the glistening hoopla surrounding the utility of social co-creation in building a robust consumer product strategy (CPS), companies are still not applying the concept to good effect.

Understanding “Social Co-Creation” and its Role in Business Development - Click To Read Article
Exploiting social technologies for marketing has now become commonplace with a bevy of businesses piloting through the immensely crowded SM platforms to catch their prospects. Even the most stereotypical and traditional marketers have started acknowledging the power of social media in spreading the word.





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