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The Importance of Building Your Business Reputation Online
| Guest post by: Susan Coils |
Article Overview: If you want to be taken seriously as a successful online business owner, you need to build a serious online business reputation. Preferably one that will encourage people to trust you and your products/services. And while some might try to convince you otherwise, a good reputation cannot be bought for the price of a good website, some clever SEO practices, and some fake social networking attempts. The problem with reputations is that they can take years to build up. Rome may not have been built in a day, but it was very probably built quicker than a good reputation. Many newcomers to the online business world have been swayed by fancy promises of making money faster than Michale Shumacher can get round the grand prix circuit.
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Free Download - What Makes A Successful Person Successful? And Can You Be One of Them? By Susan Coils |
The Importance of Building Your Business Reputation Online
If you want to be taken seriously as a successful online
business owner, you need to build a serious online business reputation.
Preferably one that will encourage people to trust you and your products/services.
And while some might try to convince you otherwise, a good reputation cannot be
bought for the price of a good website, some clever SEO practices, and some
fake social networking attempts.
The problem with reputations is that they can take years to build up. Rome may
not have been built in a day, but it was very probably built quicker than a
good reputation. Many newcomers to the online business world have been swayed
by fancy promises of making money faster than Michale Shumacher can get round
the grand prix circuit.
In reality, if you are looking to build a successful business, then the same
principles apply online as they do offline.
Trust
Make sure you keep any promises you make to your customers. If you offer a
guarantee, then honour it. If you promise not to share the details of people
who subscribe to your newsletter, don't share them. When you tell your
customers their orders will be fulfilled by a certain date, make sure their
orders are fulfilled by that date.
The list could go on, but I'm sure you get the idea. If your customers know
they can trust you, they will return time after time. And they won't hesitate
to recommend your business to their friends. Being trustworthy is the single
biggest weapon in your reputation arsenal.
Honesty
Being honest and upfront with your customers will be the single biggest reason
you give them for trusting you. Don't 'oversell' your product or your service.
Don't make out that your product will do something it won't. Touching up photos
on your website to convince someone that your skin cream will make them look 20
years younger might help you sell a few jars to a few people but I can
guarantee your orders will soon dry up. Not only will the customers who bought
from you, never buy anything else, but they'll be sure to tell all their
friends not to buy from you either.
Remember that in the offline world your business reputation is usually limited
to customers within a relatively small geographical location. However, in the
online world, your reputation (or lack of it) is global. If you're trying to
build a real business then don't underestimate the power of a good reputation.
The time spent on establishing your business as an honest, reliable,
trustworthy organisation will help ensure it's future success.
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About the Author: Susan Coils RSS for Susan's articles - Visit Susan's website After partnering with several successful online business owners, I set out to make sure that any aspiring online entrepreneur could learn how to successfully set up their own home business on the Internet. Through articles, forums, videos, e-books... all laced with my own unique, (and thoroughly British) sense of humour, I've now helped hundreds of people achieve their dream of working from home and being financially free. I still remain committed to making sure anyone who wants to crack the code can do so. You can keep up and spread the word yourself. Visit my site to learn more. Click here to visit Susan's website   What Makes A Successful Person Successful And Can You Be One of Them The Importance of Building Your Business Reputation Online |
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Internet Users Hbk http://www.internetscamsanonymous.com
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Too Big
Considering braking it to 2 volumes: Avoiding Scams Online and Doing Business Online and maybe ad 3rd volume related internet technology
Kind of like selling preventive medicine!!
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Re: HOw to market a B2B consulting company
- [quote="zohahunt77":428owzbi]Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.[/quote:428owzbi]
B2B = Business to Business - You are marketing to other businesses.
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Re: what position to request?
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How about Online Business Development Manager?
Good luck with your start-up.
David
Type of business with building
- If you owned a building and Wal-Mart was opening its doors across the street in a previously unoccupied area (along with 12-14 small shops), what type of business would you start?
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1. Money is a non-factor
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3. Building is on the corner of a busy intersection (about to get much busier)
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Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
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