Tweet

Finding Your Essential Message is Crucial to a Strong Branding

Guest post by: Faith Seekings

Article Overview: Essential Message is a well-developed process that I realized was a perfect fit for Rapport to use with our clients. I decided to become an Essential Message Consoachant and discovered that most people don’t dig very deep when asked to describe their ‘differentiator’. Essential Message taught me how to uncover our clients core value and their ‘specialness’. I’ve had great results using some of the exercises from the program and excited to see how the results will inspire our creative team.

Finding Your Essential Message is Crucial to a Strong Branding

The reason I chose the Essential Message is it's a well-developed process that I can mold into my own. I identify with it’s consistent philosophy. It's great to have an intuitive sense or personal excitement about your brand, but it's also important to have exercises that test results out; clearing away the less effective ideas or backing up the really strong ones. This makes the concepts a more solid foundation to move forward on. Along with my natural intuition, it provides something tangible and measurable to use.

As much as that statement core value is compelling to our clients’ prospects, it’s also really inspiring to your creative team. It gives them something to sink their teeth into.

Related Articles
  Keys to Personal Branding Success, Part Two
  Branding Lessons from the \"Jersey Fresh\" Tomato
  7 Essential Branding Tips For Women In Home Based Businesses
  Business Marketing Improve Your Branding or Marketing Message through Four Simple Words
  Consistent Branding for Social Media Marketing
  Why would someone come to work for you?
  Branding: 7 Important Questions and the Straight Answers
  Keys to Personal Branding Success, Part One
  Home Based Business Branding To Identify Your Opportunity
  Branding Yourself for Online Business Success
  Why Personal Branding Is Essential Online
  Three Powerful Reasons to Create a Unique Personal Brand
  Your Career, Your Responsibility - Individual Branding
  What Are You Really Buying?
  Give Your Sales Effort a Kick in the....Brand
  Build a Better Career With a Strong Personal Brand
  What is Internet Branding?
  A.S.A.P. Branding” Part III: Why Every Brand Needs an “Adjective
  5 Branding Tips for Creating a Bold Small Business Promise
  Professional Presence

Article Tags: branding, core messaging, graphic design, marketing



Related Forum Posts
Re: Email Marketing Benefits - Email marketing is a kind of direct marketing used by marketers to communicate with potential or existing customers directly by means of email. In email marketing, sales letters are never sent in an unsolicited way, and every person on an email marketing list, gives permission and agrees to receive email messages from time to time. Here is what you should expect from email marketing service: - Automatic subscribe and unsubscribe. - Automatic removal of bad email addresses. - Automatic message delivery. - Message sending speed and flow control. - Message personalization. With such an email marketing software, you will get a great enhancement in business or e-commerce.
Re: Those Annoying Telemarketers - When I was making phone calls I received 2 different messages that really stood out... Message 1: "We can't come to the phone right now. If you're a telemarketer please remove this number from your records. All other calls...." I never bothered to hear the rest because I wasn't allowed leaving messages anyway. I had to actually talk to the person. Message 2: "This phone number is protected by Embarq Privacy Services (something like that). Please leave your name, phone number and reason for call, and the party you're trying to reach will determine if the call is important to them." I summarized, but you get the point. Embarq is a local phone company. I don't know if it's available nationwide or not. That's a new one on me, though. I utilize caller ID on my cell. Unless it's a local number, I don't bother to answer. If it's important enough they'll leave a message. I use my cell for online and offline business since it has these capabilities as well as voicemail. Gotta love technology.
Re: The Storm Brace a new invention - Hi Breck, I sent you a Private Message - please check your "new messages link"!
Re: Two hats - startup sales mentor and Message Slinger - 1st of all, thank you for the links, I will review them all and get a pic up ASAP. 2nd, to answer your question, I have always seen working for others as a means to an end result of running my own ventures. With my consultancy at full swing, and Message Slinger in beta, I am realizing the first part of these dreams. There is more to follow, and as it comes, sharing will be a joy.
Re: Watch What you Read - I agree. i believe more video's should be like Jeffery Gitomers video's under his Sales rant. They are typically not more than 3 minutes. His model seems to be; 1. Main Message (or Point) 2. Example 3. Next steps to put it into Action take away the extra "blabber" and you've got viewers that will come back.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The Value of Small Businesses

SEO Gurus, Software and Ebooks

10 Golden rules to survive the Global Crisis

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.