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Search Engine Optimization and Social Media Unite!

Guest post by: Faith Seekings

Article Overview: Many companies want search engine optimization in their websites, but are turned off once they see what it takes to really make a go of it, to compete for first page, and the cost. Here’s how to turn your clients into SEO converts.

Search Engine Optimization and Social Media Unite!

Yes, you should care about Search Engine Optimization!

Many clients have come to us with search engine optimization (SEO) as an item in website RFPs. Once they see what it takes to really make a go of it, to compete for first page, they're turned off, thinking it is not important or relevant to their business after-all, or at least not enough to pay so much. 'We provide a professional service, not sell products. People find us through word-of-mouth, not Google.' Having felt the same way myself, I'm now a convert.

Reasons to care about SEO from both ends

Because we all know how much user generated content, blogs, review sites are out there, more and more people are using search to find information or do research. When searching, you are most likely to land on a blog or such like. If you generate content, people will find it.

From the other end, social media has made it easy for companies to create opportunities for their content to be found in search, by writing blogs, participating in other blogs or discussions, having key people involved and hopefully active on sites like LinkedIn and Twitter – which all leads back to your company site.

The two sides to Social Media

Driving people to your site, plus those link-backs to your site tell Google you're important and socially active.

Google evaluates a number of things to rank your site; like in-bound links, conversion forms, alt text for images, blogs, meta descriptions, etc. They change the algorithms all the time but recently made a higher than usual significant change placing importance on social relevancy. Do you have an active Twitter account associated with your domain, etcetera?

What this means is, it's not hard to build a website with good search-ability right from the start, like conversion forms, alt text for images, meta descriptions, etc. but then use social media to generate the content to be found. Google is a hungry beast.

I learned a lot of this stuff from the brilliant Smojoe. We hire Smojoe to help Rapport clients learn to make their content more findable and to use social media for search.

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Article Tags: algorithms, br, conversion, font weight, google, images, linkedin, meta descriptions, optimization seo, professional service, relevancy, rfps, search engine optimization, twitter, user generated content, word of mouth



Related Forum Posts
Re: Social Media Marketing - Corporate Vs. Small Business - There are various marketing techniques which are very closely related to social media marketing, such as Search Engine Optimization, Search Engine Marketing, and Social Media Optimization. Social media sites provide a huge variety of subjects, topics, and discussions to choose from. A social media web site can be defined as a common ground, where individuals gather together to share their views and opinions. Social media has also adapted various mediums such as audio, video, and textual mediums. There are few guidelines in order to successfully implement social media marketing. Improve the ability of your website, so that it can be linked to other sites easily. All the incoming links are unique, so treat them properly by providing dedicated space for them. In order to be successful at social media, the following steps can also be very useful. First, create forums on your own web site. Provide interesting topics so that people would like to participate and interact with each other through your site. Keep updating information and news to attract your visitors. Compose podcasts and use the clips to promote your products.
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: SES Toronto Next Week - In that case, how about the following? Track: Get Me Up to Speed * State of Search Marketing in Canada Track: Practical & Actionable * Beyond Linkbait: Getting Authoritative Online Mentions Track: Advanced * User Search Behavior * Social Media Success * Web 2.0 & Search Engines * Giving Credit Where It’s Due: Which Campaign Sold What?
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff


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