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NEURO-IMAGERY TO GIVE ANTI-TOBACCO ADVERTISING A COCKTAIL WITH A NEW TWIST

Guest post by: James Eddine

Article Overview: Negative advertising makes a lot of noise, drives more sales and contributes to more smoking How NEURO-IMAGERY re-stimulates the subconscious mind to adapt to the NEW idea of quitting cigarettes.

NEURO-IMAGERY TO GIVE ANTI-TOBACCO ADVERTISING A COCKTAIL WITH A NEW TWIST

Negative advertising makes a lot of noise, drives more sales and contributes to more smoking

How Neuro imageryre-stimulates the subconscious mind to adapt to the NEW idea of quitting cigarettes.

In the annual review of 2009, the Observatory for Drugs and Drug Addiction noted a general decline in treatments for smoking cessation and an increase in cigarette sales. Drug store sales of treatments for smoking cessation fell last year to their lowest level since 2001. At the same time, cigarette sales have risen dramatically (2.6%). These findings reinforce the disappointment of anti-tobacco measures to ban smoking in public places came into force in February 2007 and successively in January 2008 having had no real effect on smoking.

250 M of our children will die from tobacco. The WHO has launched a campaign in early November titled "Tobacco kills, do not be fooled." Its director general, Dr. Gro Harlem Brundtland, seems determined to make life harder for the tobacco lobby and frustrate their laborers, including from United Nations bodies. "Tobacco," she said, is a disease that is transmitted.

Advertising is the agent of transmission. " It is even more fatal. Figures speak for themselves. Smoking currently kills four million people per year which represents one death every eight seconds. If current trends continue, by 2030 it will be 10 million deaths per year. In other words, 250 million children alive today will die from smoking.

What did really contribute to this rising smoking pandemic ?

Have you looked at the gruesome ads everywhere, an over exhausted strategy that only contributed to more deaths. WHY?

Let's stop and think for a minute about what agents motivate the act of purchase in the first place.

'' Desire'', '' positive'' , '' happy'' , '' stimulating'', ''me'' , '' tell me a story"

Do you feel any of these WORDS are integrated in the following ads? (visual ads on my original blogs)

And many thousands of these ads published everywhere. Despite of this creative pandemic, tobacco sales jumped even higher than ever before.

Reason: Failure to understand what a mental/cognitive imagery is:

99% of the creative, more often than not is spent on the creative and 1% on the communicating the creative. Each tries to outdo the other with the creative approach losing touch of the real purpose all together. This is due to lack of prior market research or audience intelligence conducted prior to launching these ad campaigns.

Once a smoker quits, the dilemma begins at the core of our subconscious mind.

Our prefrontal cortex, our rational part of thinking, can hold between 5 and 9 pieces of information at once. By comparison, our subconscious mind can handle more than 2 million simultaneously, including our life-sustaining systems, LTM (long-term memory), automatic reactions, habits, and emotions.

To our subconscious mind habit is god and breaking it is out of the question, from there quitting is the hardest starting point to those desiring to quit. We therefore must train our subconscious mind to do it slowing by feeding it a continuous assortment of potential rewards. Eventually it wins over the battle.

Negative anti-smoking campaigning only makes the journey worse, then a Dam is built in front of it

to prevent it from leaping to the other side.

The power of turning the negative into positive with neuro imagery

To be able to train it better to adapt to the its new life form and to understand its origin, please take a detour for a moment and refer to my previous blog about the subconscious mind.

Now that you had a better understanding of it, let's try to put it to test.

First let us understand what the top reasons for Smokers to Resist Quitting Smoking are

1- During resist this new choice of quitting, the fear of relapse: of Days, weeks, months or even years takes a toll on the smoker because let's face it is an addiction and like any other addiction, it has a relapse and this is a major barrier to quitting.

2- Fear of Gaining Weight, we all know by losing some we gain some and gaining weight is even more

deterrent in today's slim-shaped society

3- Fear of Losing Control: The calming effect syndrome, we all think that when smoking we feel calm

not realizing that it has the opposite effect, in fact we're prone to more anxiety

4- My cigarette is my Best Friend, losing it is out of the question, it's there for me unconditionally.

5- etc. etc... I don't want to turn this into a therapy session rather listed a few examples as to the reasons why we smoke and to base our new positive ad campaign strategy upon to serve a greater purpose.

So let's put this new positive anti-tobacco strategy to test. We now know that the subconscious mind rejects fear negativity etc etc... to give nicotine a happier twist,

Think of the REWARD SYSTEM

You do this for me, and as a reward, I do this for you : Here are a few ads quickly cooked up to depict the positive by kicking the negative out of advertising

To get the complete article including visual examples of the new advertising cocktail twist, visit my NEURO-blogs via my profile

Cheers, James

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Article Tags: NEURO IMAGERY antismoking advertising



Related Forum Posts
Re: Bounce! by Barry Moltz - Hi, Good, we need people with guts to go on, irrespective of their experiences. Sir Winston Churchill said the following: NEVER, NEVER, NEVER GIVE UP! This concept of positive thinking will never loose its power. It creates a strong mentality to cope with alll sorts of situations. Think of all the disaster areas in the world, but a strong tenacity to pursue life to the end carries a lot of guts. Any other ideas?
Re: The secret to happiness - Hey GT You have a great attitude. I was a 4 pack a day smoker and I stopped about 8 years ago. Nobody thought it possible that Barry Sarner could ever stop smoking. It turned out to be the biggest lesson I ever learned in MY LIFE. The lesson: How could you fail at anything if you just refuse to give up? I slipped and slided for 8 months but even when I messed up, and I did alot, I never threw myself under the bus. I just started all over again the next day. I CHOSE to start again the next day . . . I CHOSE You must work on it every day of your life. Just know that you have the choice to start from scratch the next day. . . . . AND THAT IS OK TO DO. NEVER NEVER NEVER GIVE UP


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